Copywriting White Papers – An All Levels Strategy
What you'll learn
- Complete every step to launch your successful career as a White Paper copywriter.
- Know exactly how to go about structuring and writing your White Papers
- Realize the secret of being an expert writer, without being an expert in anything
- Know how much to charge your clients
- Write White Papers quickly and with confidence
- To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch
- Students should have a basic desire to make their living writing.
IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES
That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.
You'll become an 'expert' writer
At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.
Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.
Learn from the best
What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.
I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.
Why is this course unique?
First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!
And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.
A shoulder to lean on
Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.
Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.
Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.
And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.
Who this course is for:
- Copywriters and content writers wanting to boost their income and move their careers up several notches
- In-house marketers who want to extend their writing skills
- Everyone who has completed my course: Become a Freelance Copywriter, earn money from home
- Business owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Hi, my name is Sean Kaye and I have the luxury of solving varied and complicated problems using technology for a living.
Ever since I can remember, I've been fascinated by the way technology evolves to more efficiently and effectively help people get things done.
For the last 20 years of my career, I've worked with large companies to apply leading edge technology to deliver results and to help them achieve their desired business goals and outcomes.
I've been involved with every major wave of technology since the early 90's working with companies to connect to the internet for the first time, designing early web-enabled ecommerce platforms through to cloud computing and hybrid IT over the last ten years especially.
During that time, I've worked with the technology of every major platform and vendor in the public and private cloud space such as: VMWare, Google, Microsoft and Amazon.
In my spare time over the past decade, I setup and run a few of online marketing services businesses with my wife. This area has expanded my mind and skillset into things like SEO, Copywriting and Content Marketing. In particular, I've been able to combine these online marketing skills with my technology and management experience to help people setup and operate their own online businesses successfully.
I'm originally from Toronto, Canada but have been living in Sydney, Australia for the past 21 years with my wife and son.
Udemy has been a great experience for me having taught over 70,000 students since starting back in 2013 and I look forward to helping you achieve your ambitions and dreams.