Copywriting: How To Convert Features Into Benefits That Sell
What you'll learn
- Tell the difference between a feature and a benefit
- Convert cold features into powerful and emotional benefits that sell
- Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect's mind and find what makes them tick
- Apply the concept "The Ladder Of Abstraction" and instantly improve communication. (The Holy Grail In Marketing)
- Know where the best place (in the marketing copy framework) for writing benefits is
- Understand and apply to TOP 3 trigger words that should be always implied in marketing messages.
- Apply simple but effective 3-step framework for writing marketing copy
- Understand the most important factor for pricing a product or service
- Grab a pen and paper
Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly?
Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want?
Do you want to be able to write extremely powerful marketing messages?
Well, if your answer is “yes” to even one of these questions then this class will blow your mind!
Before I tell you what exactly you are going to learn and what will your project assignment be, I’d like to introduce myself.
My name is Vladimir Raykov and I do marketing.
I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals, Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 46695 students from 155 countries.
So much for me, let’s see what you are going to learn:
In this class, you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt-in in your email list, and more.
Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason, I’ve started creating classes that address separate parts of that subject. This approach is successful because you master copywriting one step at a time until you transform yourself into a world-class copywriter.
In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell.
First of all the crucial difference between features and benefits! Even advanced marketers have a hard time explaining which one is which and….
Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell.
Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospect's mind and find what makes them tick.
You will learn what I call the Holy Grail in marketing – The Ladder Of Abstraction. Mastering the principles from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages.
Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example.
You will learn the top 3 trigger words that you should always imply in your marketing message.
You will learn a simple but effective 3-step framework for writing marketing copy.
You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake)
You’ll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files.
And much, much more…
I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.
Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times.
And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell.
Even if you have the best product in the world if you don’t know how to market it, it won’t be successful. You need to have copywriting skills to make it happen.
This course is ideal for:
And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
… but I want to make something clear… when I say bloggers I don’t mean I will be teaching you how to write blog posts… I will be teaching you how to write pieces of marketing copy that sells.
I will provide you with all the knowledge I have and all the resources I use to transform you into a world-class copywriter.
I invite you to join us and develop your copywriting skills to sell more of your products almost overnight.
Click the “Buy Now” button,
I’m waiting for you inside the course!
Who this course is for:
- Online entrepreneurs
- Book Authors
- People from any occupation that requires writing marketing copy for the purpose of getting response and action
- This course is not for people who despise learning
Vladimir Raykov works as an Agile Product Manager (certified Scrum Master and Product Owner) in an innovative and highly developing company for software solutions.
Vladimir has a Bachelor's degree in Marketing and has completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.
He is an author (How To Build Your Successful Online Teaching Business), and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence.
His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.
A firm believer in education, Vladimir is willing to share his knowledge with others.