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Marketing Content Marketing Copywriting

Copywriting for Pros

Master the most lucrative online career. No work at home opportunity can compete with the Master Copywriter.
Rating: 3.8 out of 53.8 (63 ratings)
881 students
Created by Mike Collins, Scott Stembridge
Published 8/2012
English
English [Auto]
30-Day Money-Back Guarantee

Description

Why Copywriters are the Smartest People Online

Not long ago everyone wanted to work at home because of the “pajama draw”. The idea of getting up when you want to, working in your pajamas and avoiding the traffic jams does have its appeal.

Nowadays people are working online for the large income opportunities that far outweigh a limited global job market.

Many fail…sad… The reason they fail is blatantly obvious; their sales copy was either written by them or someone that has no idea what they are doing.

Those that succeed use professional copywriters. Words matter! Whether it is a simple email campaign or a 6 page sales funnel, copy sells… not the product.

The online marketing world is a gold rush.  One thing always stays the same, in any gold rush, boom, bubble, secular ascent, whatever you want to call it, there comes a point where an inordinate amount of money begins flowing towards those selling the shovels, no matter if the diggers are getting rich or not. Copywriters are selling shovels.

Two Reasons to become a Copywriter

 1.)    You want to be among the top internet entrepreneurs - not counted among the mass of failures.

 2.)    The absurd amount of money copywriters make causes you to drool.

How are We Going to Make You a Pro-Copywriter?

Step by step this course will transform you from someone who writes copy to a sought after, knowledgeable and effective pro-copywriter. You will learn:

  • Direct Response for print and web.
  • Building your portfolio.
  • Effective email marketing.
  • Scripting for radio, tv and web video.
  • Mastering the elusive call to action that kills.
  • Managing your copywriting business.
  • Take your pick of the highest paying jobs.

We will teach you how to brand yourself into high demand. We turn down most job offers and you will too! It does not matter if you are brand new or a seasoned writer.

This comprehensive course will reveal EVERY tactic learned over the past 25 years of successful copywriting. Not only will they be revealed, they will be mastered by you to ensure maximum success in one of the most lucrative independent careers.

Take a look at the lectures below to see some of the great things you will learn…

Course content

4 sections • 34 lectures • 3h 10m total length

  • Preview03:44

  • Preview06:36
  • Avatar: Not blue people.
    10:46
  • Avatar Assignment
    1 page
  • Features And Benefits
    13:07
  • F & B Assignment
    3 pages
  • USP
    04:24
  • USP Assignment
    1 page
  • Market Research
    03:44
  • Market Research Assignment
    1 page
  • Bullets: The bang in copywriting.
    03:46
  • Bullets Assignment
    1 page
  • Hooks: Something to Tackle
    03:23
  • Hooks Assignment
    1 page
  • Sense Of Urgency: Learn this fast
    01:41
  • Sense Of Urgency Assignment
    1 page
  • Your Voice And Story: Be heard.
    02:34
  • Your Voice & Story Assignment
    1 page
  • Headlines: Extra Extra...Read all about it.
    14:07
  • Killer Headline Worksheet
    3 pages
  • Huge Promise: This won't leave you broken.
    01:38
  • Huge Promise Assignment
    1 page
  • Testimonial: Shout it from the rooftops
    03:57
  • Testimonial Assignment
    1 page
  • Guarantee: It works or your money back.
    02:34
  • Guarantees Assignment
    1 page

  • Long Copy Elements
    12:22
  • Long Copy Worksheet
    17.3 kB
  • Short Copy Module
    06:06
  • Evergreen Product Launch
    12:10
  • Sideways Sales Letter
    22:45
  • Video Scripting
    07:35
  • Rate Card
    3 pages
  • Copywriting as a Business
    34:49

Instructors

Mike Collins
Copywriter and Founder of Launch Copy
Mike Collins
  • 3.8 Instructor Rating
  • 63 Reviews
  • 3,047 Students
  • 1 Course

Mike Collins has been a professional copywriter since the early 1980s. Getting his start in radio, he has written, produced and sold radio and TV advertising campaigns in all 50 states and Canada. 

As the online marketing world exploded, Mike took on the Direct Response Marketing need head on and went on to produce sales copy for 1000s of products.

The founder of Launch Copy , Mike's sales copy is sought after for product launches by some of the biggest names in the business.

Scott Stembridge
Copywriter, Entrepreneur, Marketer
Scott Stembridge
  • 3.8 Instructor Rating
  • 63 Reviews
  • 881 Students
  • 1 Course

A lover of the written word, after a divergence of 20 years spent playing with food, Scott has combined his entrepreneurial spirit with a desire to help bring people to solutions they are looking for. This led to his developing a professional copywriting business, and also to teaming up with Mike Collins to bring professional copywriting skills out into the world.

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