Copywriting & Content Strategy: Knowing Your Audience
- 2.5 hours on-demand video
- 6 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Crafting an audience persona for their target market
- What is "value"? How to relate that to the Audience Persona you developed?
- No requirements or prerequisites
Are you wasting money, time, and resources on ads and marketing materials? You are when your advertisements are so broad that everyone is your client.
The more precise your audience, the better it is for:
Your Marketing Team: They can plan and execute precision marketing campaigns;
Your Creative Team: Being clear about your audience means less guess work and reduces the amendments and revisions;
Your Digital Ads: Save money by targeting the right audience for your brand, product, or services.
If you're a freelancer, a micro-business owner, or a novice marketing professional, stop using a one-size-fits-all approach. You can't adopt the strategy of major brands and FMCG companies for one simple reason: they can pump thousands of dollars each week! And, yes, they can afford it. And they will pump the money across all platforms. But can you?
If you can't, you will need to be more strategic. Start by knowing your audience before allocating your precious resources. It is simple, but doing this preliminary step separates investment from waste.
In this course, I have only one major goal: to help you know your audience and know them so well that a long-lasting relationship is built no matter where they are on the customers' journey.
At the end of this course, you'll have the concepts at your finger tips so discussions with your various teams are clearer.
- Novice marketers
- Entrepreneurs with less than 2 years experience
The worst target for any business is "everyone" or "anybody". It is no different than having a "boogey-man" as our target. The lack of clarity always result in waste of marketing and sales resources. Begin with creating a basic framework of the audience's identity.