Copywriting Blunders: Do You Make these 10 Common Mistakes?
- 1 hour on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.
Try Udemy for Business- understand the 10 most common mistakes amateur copywriters make
- avoid 10 common mistakes in copywriting
- write better copy
- You must know how to write in English
- You must have a basic understanding of sales and marketing concepts
THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe's 20-Hour Copywriting Masterclass
You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.
But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make.
I’m Alan Sharpe, and I’m your instructor. I’ve been writing copy, and I’ve been teaching other folks how to write copy, since 1989. I’ve seen all of these mistakes, and I’ve even made a few of them myself.
The main benefit of taking this course is that you’ll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, you’ll avoid them.
You and I are going to look at 10 copy killers. Here they are:
Slow in getting to the point
No single-minded proposition
No logical flow
Redundancies
Generalities
Features only
Navel gazing
Claims without proof
No offer
No call to action
Some of these mistakes you already know about, and you don’t make them anymore. But a few of these blunders may have crept into your copy unawares. You’ll be glad to learn what they are, and you’ll be glad to know how to avoid ruining your copy with any of these common mistakes.
I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling.
You’ll see from the course description that there are ten copywriting blunders to avoid. But there’s actually an eleventh mistake as well. And that’s the mistake of not taking this course. Despite what some people say, what you don’t know CAN hurt you. These copywriting blunders will wreck your copy, and sink your career.
So take this course.
- copywriters
- aspiring copywriters
- anyone who hires freelance copywriters
- managers and supervisors who review copy
- copywriters who want a checklist to compare their copy against
One of the top blunders that amateur copywriters make is taking too long to get to the point. They lose their prospect as a result. Grabbing someone’s attention with a powerful visual or a great headline isn’t all that hard. The hard part is keeping that person’s attention. You have three seconds, max. After that, your reader is either still paying attention or they’ve turned the page, clicked to another website or changed the channel. Learn how to get to the point sooner rather than never.
Your goal with every piece of copy you write is to communicate one essential message to your reader. The single-minded proposition sums up the most important thing you can say about your product or service or brand. Learn why leaving this out of your copy is a blunder.
Next time you finish writing a piece of copy, I want you to examine it for redundancies. Redundancies in copywriting are the mark of a careless or ignorant writer. In copywriting, a redundancy is usually an adjective that modifies a noun to make the noun mean what the noun already means. See what I mean.
There are two ways to describe the same product. You can simply list the features, and hope that your potential buyers understand what those features mean, and understand the benefits of those features. Or, you can list your features, explain those features, and then describe the benefits that the buyer gets from those features. Buyers don’t care about features. They only care about what features do for them.
I want to give you a free special report for taking this course. The report is called, “101 Terrific Opening Lines for Your Direct Mail Sales Letters.” Simply visit www.sharpecopy.com/udemyreport to sign up for my weekly newsletter, and to get your free report.
I’d also like your advice. In what way was this course helpful to you? How should I improve this course? Let me know by writing a review. I want to know your opinion. Thanks.