Effective Copywriting Basics for Entrepreneuers

Discover how the amazing potential that effective copywriting has on increasing sales.
Free tutorial
Rating: 4.8 out of 5 (525 ratings)
15,360 students
1hr 2min of on-demand video
English [Auto]

Understand how to write effective copywriting.
Learn to improve their sales copy.
Write better emails and increase sales.


  • Students should have a product to sell, while the course will improve your copywriting. It's more focused on business and sales.


Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market.

It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.

There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words.

These skills take time, and practice, to develop to an effective level.

Truly accomplished copywriters can greatly increase the success of their marketing efforts.

They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service.

The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy.

Who this course is for:

  • Students who need to improve their copywriting skills.
  • Including writing sales copy.
  • Write better emails, articles, and sales copy.


Helps hardworking people start a successful side businesses.
Skillhance, LLC
  • 4.0 Instructor Rating
  • 4,554 Reviews
  • 233,700 Students
  • 18 Courses

Skillhance helps hardworking people start a successful side business at an affordable cost.

Students get access to cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily. 

The courses provide everything one could need to start and grow a home business. We've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive upfront costs.

Best Selling Instructor, 175,000+ Students
Matt Bernstein
  • 4.0 Instructor Rating
  • 4,969 Reviews
  • 238,146 Students
  • 21 Courses

With a degree in Communication from the University of Massachusetts at Amherst, instructor Matt Bernstein has been successfully selling on eBay since 2006. Passionate about helping people build successful eBay businesses, he teaching classes online, while working full time as a logistics coordinator for EF Education First. 

Things I Like:

Bowling, reading, beer, hiking, good deli meat, and most importantly, memorable experiences with family, and friends.

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