Introduction into Copywriting, Content Writing & Persuasion

Learn Essentials of Copywriting, Content Marketing, Content Writing & Psychology of Persuasion. HQ Animated Explainers.
Free tutorial
Rating: 4.3 out of 5 (638 ratings)
16,061 students
2hr of on-demand video
English [Auto]

Enjoy the Introduction into Copywriting, Content Writing & Content Marketing for Beginners. HQ Voice Over. Animated Explainers Making Learning Easy & Fun.
Our Course will Teach you Essential Fundamentals you Need To Know to Create Highly Persuasive Content from Scratch. Develop Creative Sales Techniques Today.
Even If you're a Complete Beginner, our Course Will Teach you All Essentials you Need to Know about Professional Copywriting and Psychology of Persuasion.
Learn AIDA. Understand the Essential Stages of the Customer Journey to Purchase - and How to Angle All your Content to Move Prospects Smoothly to the Sale.


  • An Internet Connection. No Previous Knowledge of Copywriting is Required at All. Only Determination and a Hunger to Learn. We will Teach you the Rest.


Welcome to an exciting journey into the world of Copywriting, Content Marketing, Content Writing, and the Psychology of Persuasion.

Get ready for an immersive experience that will empower you with the essential knowledge to excel in the digital landscape.

In today's fiercely competitive online business arena, strong digital marketing skills are non-negotiable for success.

This introduction is your gateway to a comprehensive understanding of Copywriting and Content Marketing essentials. Brace yourself for a captivating overview that will unravel the intricacies of these subjects, equipping you with the tools to thrive.

Unleash the Potential of Copywriting & Content Marketing: From Facebook Ads to Google Ads, Instagram to Email Marketing, Twitter to Growth Hacking, we're delving into the heart of each topic. This taster will ignite your curiosity and prime you to grasp the core concepts, setting the stage for deeper exploration in the upcoming videos.

In this Copywriting Course, we've curated a roadmap to vital information on Content Writing and Content Creation.

It's a dynamic first step in your learning journey, laying the groundwork for those aspiring to conquer the digital marketing realm or elevate their online marketing prowess.

Harness the Power of Copywriting & Content Marketing: Imagine crafting sales pages that captivate, scripts that shine, headlines that intrigue, and emails that convert. This mastery elevates your marketing game, amplifying conversion rates, fortifying blog structures, fostering social media engagement, and encouraging content sharing.

But that's not all – it's about connecting with your audience on a profound level.

Delve into their aspirations, fears, dreams, and desires. Armed with this knowledge, your words will resonate, striking a chord that compels action. This skill transforms your content into an unstoppable force that drives results.

Elevate your employability, boost your reach, and foster customer engagement – all through the art of crafting compelling copy. According to the National Association of Colleges and Employers, strong writing skills are in high demand, sought after by 73% of employers.

Embrace the Future with Ing. Tomas Moravek: Join us as we embark on this enriching journey.

As an Internet Efficiency Awarded Digital Marketing Expert, I'm excited to guide you toward mastering the art of Copywriting and Content Marketing. Together, we'll unravel the secrets that will reshape your marketing efforts and open new doors of opportunity.

Get ready to transform your approach, captivate your audience, and drive remarkable results.

Enroll now and be part of our dynamic community.

Warm regards,

Ing. Tomas Moravek & Team

Internet Efficiency Awarded Digital Marketing Expert

Who this course is for:

  • For You.
  • B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.


Awarded SEO & Meta Advertising Expert | 900,000+ Students
Ing. Tomas Moravek
  • 4.4 Instructor Rating
  • 28,810 Reviews
  • 957,954 Students
  • 61 Courses

In the tapestry of the digital age, where each thread represents a journey of growth and discovery, Tom has woven a narrative rich with knowledge, dedication, and an unwavering commitment to the empowerment of his students. Since the pivotal year of 2018, Tom has been the guiding star for over 900,000 Udemy learners, navigating them through the complex constellations of Facebook, Instagram, WhatsApp, and Messenger Ads, as well as the expansive universe of Digital Marketing Strategies, ChatGPT, Copywriting, and SEO. His counsel has shaped the strategies of titans like RE/MAX since 2014, and in 2016, his prowess was recognized with the Internet Efficiency Award, a testament to his visionary campaigns on Facebook Ads.

The narrative took a heartfelt turn in Christmas 2019, when a young Swedish student's message illuminated the profound impact of Tom's teachings. This moment was not just a testament to Tom's influence but a catalyst for a deeper mission. Moved by the transformative journey of his student, Tom embarked on a relentless quest to enrich his offerings, dedicating countless nights, weekends, and holidays to crafting educational experiences that not only inform but inspire.

Tom's odyssey through the realms of education and digital mastery began long before his Udemy fame. His early role as a Cambridge ESOL Examination Manager and his award-winning work with the blind in 2010, recognized by the Ministry of Education in Prague with the 2008 European Prize Label, laid the foundations for his educational philosophy. The establishment of the European Educational Centre in 1998 and his leadership there until 2012 underscored his commitment to accessible, transformative education. His academic journey, marked by a pivotal thesis at the University of Hradec Králové on e-learning, paved the way for one of Europe's most successful digital learning project.

Tom's marketing acumen, honed over years from 1998 onwards, reflects a journey of innovation and impact. From launching the first website and marketing campaign for the European Educational Centre, to his invaluable contributions to projects like Bath Deluxe, Chateau Trnová, Design Living 365 and Bauhaus Scandinavia, Tom stands as a rare gem in the educational field, blending profound educational insights with real-world marketing skills.

The year 2021 marked another milestone when Tom became the first Udemy instructor to navigate his students through the challenges posed by Apple & EU restrictions on Meta Ads. His pivot to AI-Powered Digital Marketing Strategies in 2023, with a focus on ChatGPT, demonstrates his commitment to staying at the forefront of technological and educational evolution.

Driven by a deep-seated belief in the transformative power of education, Tom's mission transcends mere knowledge transfer. It's about inspiring change, nurturing potential, and opening doors to new opportunities in our rapidly evolving digital landscape. His decision in 2024 to dedicate himself fully to his students as a full-time Udemy instructor is a bold affirmation of his commitment to their growth and success.

Tom's life, shared with his wife and their beloved rescued dog in the serene Costa Del Sol, is a reflection of his teaching philosophy: finding joy in simplicity, beauty in learning, and fulfilment in empowering others. The gratitude and success stories of his students are lifetime motivation for his activity.

Tom's story is a beacon of hope and inspiration, a reminder that education is the key to unlocking our fullest potential. His journey invites us to embark on our own paths of discovery and transformation, guided by the light of knowledge and the power of dedication.

"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna

"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel

"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad

"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan

"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas

"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory

ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO
Learn Digital Advertising
  • 4.4 Instructor Rating
  • 28,661 Reviews
  • 954,495 Students
  • 52 Courses

Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.

Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.

Why Choose Us?

Expert-Led Instruction: Learn from industry experts who bring real-world insights and cutting-edge strategies to your screen.

Dynamic Content: Our courses are rich with animated explainers, face-to-face tutorials, practical screen recordings, and interactive quizzes, making learning not just effective but enjoyable.

Certification and Career Advancement: Elevate your professional profile with certifications like the Meta Certified Media Buying Professional, recognized across the industry. Prepare for success with detailed study guides, mock exams, and a comprehensive curriculums that ensure you're exam-ready.

Community and Support: Join a thriving community of 1,000,000+ learners. Engage, query, and collaborate as you navigate through the course material with the support of fellow digital marketing aspirants and experts.

Embark on The Ultimate Digital Advertising Odyssey, and transform from a novice to a certified media buying maestro. Master the nuances of Facebook, Instagram, WhatsApp, and Messenger Ads, and unlock the secrets to skyrocketing sales and generating impactful leads.

Our commitment goes beyond teaching; we invest in high-quality content development to ensure each lesson is not just a learning experience but a stepping stone towards your career zenith. With us, you're not just enrolling in a course; you're stepping into a realm of endless possibilities where your career can soar to new heights.

Enroll today and begin your journey to mastering digital advertising, where every course is a chapter in your success story. With us, the digital world is not just a marketplace but a canvas, and you're the artist ready to make your mark.

At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.

Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.

Gratitude That Inspires


Dear Thomas,

I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.



This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.

Real Learning from Real Experts

“This Facebook Ads course is amazing.

I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.

Thank you, Tom.”


Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.

A Journey Towards Mastery

“The best most thorough paid social advertising class you can ever take.”


Nicole's review speaks volumes about the depth and comprehensiveness of our curriculum. We strive to be the most thorough, leaving no stone unturned in your path to mastery.

Empowerment Through Knowledge

“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”


Mailanie's feedback reflects our goal to empower students with practical knowledge and skills that are directly applicable to their careers, today and tomorrow.

The Excitement of Practical Application

“Can’t wait to put it all into practice. Great stuff.”


The anticipation of applying new knowledge is a powerful indicator of effective learning. Our courses are designed not just to inform but to inspire action.

Your Success Is Our Story

These voices from our community are a testament to the journey we embark upon together at Learn Digital Advertising. Each review, a story of dedication, each feedback, a chapter of success. Student satisfaction isn't just important to us; it's our most cherished indicator of success.

Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.

Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.

With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:

1. Animations with Interactive Quizzes: Dive into learning with vibrant animated explainers paired with interactive quizzes. This dynamic approach ensures you grasp concepts quickly and retain them longer, making learning both fun and effective.

2. Enjoyable Writing Assignments: Get hands-on with practical writing assignments. Craft compelling ad copy for Facebook & Instagram, learn the art of influencer outreach for social shares, and customize our professional templates to your needs. It's learning by doing, at its best.

3. Practical Screen Recordings with Step-by-Step Explanations: Follow along with practical screen recordings as we show you exactly how to execute strategies. Apply what you learn immediately with our proven success blueprints. Master every Facebook Campaign Objective & Ad Format, and set up Facebook for Business like a pro.

4. Interactive Quizzes throughout the Course: Engage with interactive quizzes, featuring hundreds questions designed to prepare you for the 410-101: Meta Certified Media Buying Professional Exam. This comprehensive quiz format, combined with practical assignments, fine-tunes your decision-making skills, mirroring the challenges faced by media buying professionals.

5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.

6. 410-101: Meta Certified Media Buying Professional Explanations & Training: Tackle the daunting 410-101 exam with confidence. Our course demystifies this challenging certification, offering in-depth explanations, screen recordings, quizzes, and two complete mock exams. This holistic approach not only prepares you for the exam but ensures you grasp both the theoretical and practical aspects of media buying.

7. Careers & Freelancing Kickstart Guide: Turn your new skills into career opportunities. Whether you're eyeing your first job in Digital Marketing or starting a freelance venture, our kickstart guide, complete with cheatsheets, templates, and guides, paves the way for your success.

Join Now and Transform Your Career

Step into a world where learning digital advertising is as thrilling as it is rewarding. By enrolling today, you're not just signing up for a course; you're embarking on a journey that promises to elevate your skills, boost your career, and open doors to new opportunities. With our 7-Step Fun Learning Approach, every lesson is an adventure, every quiz a challenge, and every assignment a step closer to your dreams.

Don't wait to transform your career and become a certified digital advertising expert. Enroll now and let's embark on this exciting journey together. Your future in digital marketing starts here.

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