Copywriting & SEO for Beginners: Complete Copywriting Course
What you'll learn
- Learn the Psychology of Persuasion - Understand the 3 Essential Stages of the Customer Journey to Purchase. Simply Sell More & Faster.
- Use Ready Made Templates - Pro Content Creation Templates for Every Occasion from Twitter Posts to Email Newsletters, Sales Letters, and Blogs.
- Learn Content Marketing - so You Get More Leads, Sales, Comments, Shares & More Sales. this Is the Golden Key to Selling More & Faster.
- Learn Outreach - SEO Bloggers Outreach Technique, Easy-to-follow SEO Pr Link Building Guide, Plus Templates for Reaching Out to Influencers on Social Media.
- Learn Copywriting - Persuasive SEO Copywriting Techniques to Hook Potential Customers Fast, Build Trust and Get to That Sale!
- Learn Content Creation - Content Creation Templates and Guides for Every Type of E-commerce, Marketing, and Social Media.
- Determination and a hunger to learn. If you have this, you don’t need Anything else, as we’ll teach you the rest.
Want Your Business to Grow Without Increasing Your Marketing Budget? Then make sure you produce SEO-friendly content. Learn SEO copywriting and use easy-to-adjust professional copywriting templates. This SEO & copywriting course makes learning fun! Enjoy animated videos & interactive quizzes! Benefit from our easy-to-use resources to make your life easy!
SEO Copywriting Makes Your Website More Trustworthy And Professional.
Quality attracts the audience and adds authority to your business. If you are new in the field, providing informative, well-written content is an eye-catcher. An SEO Copywriter uses search engine optimisation strategies to write copy that helps boost a website's search engine ranking.
SEO & Copywriting Is Not That Hard to Learn
All you have to do is be willing to allocate the necessary time and effort to learn the various SEO & Copywriting concepts. It takes 1-3 weeks to learn the basics of SEO & Copywriting.
Join Over 650,000+ Satisfied Students by Enrolling and Enjoy the Easiest Way to Go From Beginner to Pro:
1. Animations With Interactive Quizzes - We’ve made learning fun and organic - with animated explainers and 200+ Questions so you learn quickly and retain what you learn!
2. Practical Screen Recordings with Step-by-step Explanations - Watch as I show you exactly how to do it - then immediately apply the knowledge. Plus, get proven success Blueprints you can follow - for every key topic I cover.
3. Careers & Freelancing Kickstart Guide - Discover how to start using your new skillset to make money. Land your first job in Digital Marketing or begin a thriving freelance business.
Create a Bond With Your Customers
Quality copy is an essential ingredient in creating a bond with your customers, both in initially gaining their trust and later in sustaining their loyal patronage. We live in an era of sound bites and 140 character messages, but good writing still matters when it comes to marketing your business. Some would argue it’s more important than ever in today’s competitive landscape, especially with the burgeoning role of social media.
Good Copywriting Is Invisible
Well-written copy delivers your message without attracting attention to the mechanics of your sentences. If you’ve ever read a poorly-written copy, you know the opposite occurs. You find you’re not focused on the message but rather the awkwardness of the statement or the careless choice of words. It slows your reading pace and distracts you from the ideas you’re trying to convey.
What Constitutes Good Writing?
Readers want you to get to the point. They’re busy. They have other media competing for their attention. Make it easy and enjoyable for them to glide through your paragraphs. Good writing is simple. It’s easy to understand. It lacks unnecessary complexity. The vocabulary is varied but not pretentious. Why choose a fancy, multi-syllabic word when a shorter one will do (i.e. use vs. utilize, often vs. oftentimes)? Weed out extra words to improve clarity. Get rid of redundancies, cliches and fluff. Delete energy-sapping words like: very, really, just, quite and rather. What makes writing even more interesting than its style is its substance. Focus on content over craft. Deliver your message in its purest form. Your content will pack more power and inspire a greater response.
The Art of Persuasion Begins With Good Copy
Think of your copy–whether for an ad, brochure or website–as your secret salesperson. Its job, much like a salesperson’s, is to persuade the reader to buy your product or service. Be sure it will make a favorable impression, one that is consistent with your branding. In today’s media-rich world, there’s no shortage of messages competing for your customers’ attention. You don’t want to lose out because your copy is ineffective.
What Skills Do You Need to ee an Effective SEO Copywriter?
Of course, you need copywriting skills but beyond that you need to know how to sell. You can be the best copywriter in the world but if you’re ineffective at selling, you won’t succeed. You also need to understand how businesses operate. How do they make money? What is their business model? Who is their competition? How do they market their products or services? Those are all basic questions that you’ll be considering for each new client you get and the answers will help inform your copywriting for that client. In addition to those skills, you need to have a desire to learn. So much of copywriting involves research and learning about your clients and their industries. If you’re not naturally curious, you’ll struggle as a copywriter.
Why You Need Our Copywriting & Content Marketing Course:
When you enrol, you’ll get Instant access to powerhouse Copywriting & SEO techniques that have been proven to deliver.
Learn SEO & Local SEO - SEO Fundamentals master guide and SEO Strategies that get you found! white hat SEO to max traffic, SEO Key factors and Tools that will give you an edge, PLUS our SEO On-page guide.
Learn 210 SEO factors - every aspect of the SEO game covered, including Voice SEO, Video SEO, Visual SEO & Local SEO, plus, get valuable keyword insight so you can optimise all your content! Includes resources to quickly and easily Master SEO Rich Snippets, & SEO Images information.
Learn the Psychology Of Persuasion - Understand the 3 essential stages of the customer journey to purchase - and how to angle ALL your content to move prospects smoothly to the sale. This is the Golden Key to selling more and selling faster - and when you enrol, We’ll share it with you.
Learn Copywriting - Persuasive SEO Copywriting Techniques to hook potential customers fast, build trust and get to that sale! Pro content creation templates for every occasion from Twitter posts to Email newsletters, sales letters, and blogs.
Learn Content Marketing - Learn how to get your content in front of the right people - and how to rev up its engagement rate - so you get more Leads, Sales, Comments, & Shares.
Learn Content Creation - Content creation templates and guides for every type of e-commerce, marketing, and social media. Create high-performance email newsletters, Twitter & Facebook posts, Facebook Ads, Messenger Ads, LinkedIn Ads & more…
Learn Outreach - SEO bloggers outreach technique, Easy-to-follow SEO PR link building Guide, plus templates for reaching out to influencers on social media.
From Beginner to Pro:
We have created this course specifically to take novices with no knowledge of SEO, Content Marketing, & Content Creation - and turn them into Content Marketing Masters.
It Will Help You:
Become an expert content creator with the power to persuade. - Learn how to create high converting content that gets you more leads, subscribes, and sales with templates and walkthrough guides created by a copywriting pro.
Learn all aspects of SEO & local SEO - Become an expert at traditional SEO (Search Engine Optimisation) for Google, Yahoo!, Bing, etc… and get pro-level knowledge to boost your Social Media and Video Content Optimisation.
Land your dream job in marketing - with my practical marketing careers guide. I show you how to land that first gig, break down your industry options, and give you guidance if you want to go it alone as a freelancer.
Search Engine Optimisation Made Simple & Fun:
Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 58% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website. If you think the SEO fundamentals aren’t enough to get you ranked, think again. Most people running websites have a very limited understanding of SEO, so knowing the fundamentals can certainly help you succeed.
What Are the Benefits of SEO?
SEO leads to more traffic
SEO leads to consistent traffic
SEO leads to ‘free’ traffic
SEO Helps You To Rank Higher...
But you can’t rank higher if Google doesn’t even know your website exists in the first place. Getting your website indexed by search engines means you’re in the race, not that you’re likely to win. That’s where SEO comes in. SEO is an ongoing process that, if done well, increases your chances of winning over time. It’s much easier to do SEO well when your website is properly set up for SEO success.
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more...
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.
Educate your leads and prospects about the products and services you offer
Build relationships between your customers and business that result in increased loyalty
Show your audience how your products and services solve their challenges
Create a sense of community around your brand
Copywriting Has Become One of the Most In-demand Skills of 2022
In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organisation.
The truth of the matter is this; anyone can become a copywriter. You don’t need a degree or specialised training to master this skill. So, whether you’re looking to start a career as a freelance copywriter or just want to improve the copy for your own business, this guide will give you the blueprint for getting your feet wet with copywriting.
Copywriting Is the Art of Writing Text for Marketing Purposes
It’s designed to sell your products or services while establishing a voice for your brand. The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conversion.
Copywriting Comes in Many Different Forms
Advertisements, Web Pages, Brochures, White Papers, Social Media Content, And Company Tag-lines Would All Fall Into The Copywriting Category, And That’s Just Barely Scratching The Surface...But copywriting is much more than just words. Great copy tells a compelling story and represents your brand image. It pulls on the strings that trigger the decision-making process for whoever reads what you’re writing.
Copywriting doesn’t sell products or services; it sells emotion and lifestyle. According to Google Trends, the global interest in copywriting is currently at an all-time high, based on search data over the last ten years.
When you Enrol, You Also Get:
Course Materials And Tuition Worth At Least $1.700 - you get it all - for a tiny fraction of the cost!!
23 Content Marketing Templates you can easily customise for your business
Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource Centre
Interactive quizzes & Writing Assignments
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money-back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
We wish you every success and can't wait to welcome you on board,
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- For You
- B2B, B2C, entrepreneurs, digital marketers, Facebook marketers, affiliate marketers, growth hackers, start-ups, marketers, influencers, Facebook admins, Facebook editors, content creators, creatives, advertisers, real estate agents, job seekers, local businesses, website owners, website admins, SEO help seekers, bloggers, branding consultants, etc.
Since 2018 Ing. Tomas Moravek has helped 600,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.
An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing. I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.
My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.
Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.