Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA CompTIA Security+ Amazon AWS AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Marketing Strategy Google Ads (AdWords) Certification Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Online Business Business Strategy Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Advertising Copywriting

The Beginners Guide to Copywriting - Sell with Your Words

Use the Power of Words to Get More Customers, Clicks, Sales, and Profit...no Matter What You Sell or Who You Sell to!
Rating: 4.6 out of 54.6 (171 ratings)
11,417 students
Created by Bryan Guerra
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • The Beginners Guide to Copywriting
  • How to sell more with your written words
  • How to speak your customers language
  • How to understand your target market better than your competition (and even better than they do themselves!)
  • Sales Tips to Help You Sell More from Your Ads and Emails
  • The Lost Art of Crafting Winning Headlines
  • Proven Headline Templates You Can Use
  • Advertising Headlines that Make You Rich
  • How to Get Clear on the Purpose of Your Product and Service
  • Why People Don't Buy Unless They Have a Reason Why
  • How to Master Your Market
  • Copywriting Tips to Inspire Urgency
  • 5 Copywriting Commandments You Should Memorize
  • Why 90% of Your Copy is Your Headline
  • 7 Ways to Immediately Write Better Copy
  • Top 5 Copywriting Tips for Beginners that Will Make the Most Difference Immediately
  • How to Market Your Offer and Write Copy Properly
  • 3 Common Copywriting Mistakes You Don't Know You're Making
  • Why Your Customers Write the Best Copy
  • Practical Copywriting Tips to Implement Immediately
  • How to increase customer engagement rates for Online Products, Services, and Content
  • The Power of Emphasizing specific words in your Copywriting
  • How To Write Copy That Turns Leads into Customers
  • and much much more!

Requirements

  • A desire to sell more of your products or services

Description

What is Copywriting & why is it important for EVERY BUSINESS?


Copywriting is the art of selling in written form.


Every Entrepreneur, Business, & Person uses Copywriting.


Your emails, your landing pages, your sales pages, your Social Media Posts, etc...their success all hinges on how well you can write Copy.


Just a few simple Copywriting tweaks can be the difference between selling $10 & Selling $100,000. It can be the difference between getting 10 Instagram likes & getting 10,000!


It's true. Copywriting is the #1 THING EVERY BUSINESS OVERLOOKS. It's such a lost art that improving (even slightly) will make your words come off as magic to your reader (& customer).


If you want to learn how to Turn Words into Passive Income, Enroll Today.


Major Updates to 2.0 - 3 More hours of Copywriting and Sales Tips to help you write better and sell more of your products by understanding your customers more and then communicating that to them. Here's a preview of what you'll get:

  • The Beginners Guide to Copywriting

  • How to sell more with your written words

  • How to speak your customers language

  • How to understand your target market better than your competition (and even better than they do themselves!)

  • Copywriting 101 Tips

  • Next Level Copywriting Tips

  • Sales Tips to Help You Sell More from Your Ads and Emails

  • How to Speed Read Effectively and Learn from Books Quickly (what you read will help your write better copy!)

  • The Lost Art of Crafting Winning Headlines

  • Proven Headline Templates You Can Use

  • Advertising Headlines that Make You Rich

  • How to Get Clear on the Purpose of Your Product and Service

  • Why People Don't Buy Unless They Have a Reason Why

  • How to Master Your Market

  • Copywriting Tips to Inspire Urgency

  • 5 Copywriting Commandments You Should Memorize

  • Why 90% of Your Copy is Your Headline

  • 7 Ways to Immediately Write Better Copy

  • Top 5 Copywriting Tips for Beginners that Will Make the Most Difference Immediately

  • How to Market Your Offer and Write Copy Properly

  • 3 Common Copywriting Mistakes You Don't Know You're Making

  • Why Your Customers Write the Best Copy

  • Practical Copywriting Tips to Implement Immediately

  • How to increase customer engagement rates for Online Products, Services, and Content

  • The Power of Emphasizing specific words in your Copywriting

  • How To Write Copy That Turns Leads into Customers

  • And much much more!


Who this course is for:

  • Anyone that wants to learn copywriting
  • Anyone that wants to learn how to sell with words
  • Anyone that wants to learn how to sell online
  • Anyone that wants to sell more products or services
  • Anyone that wants to master marketing
  • Anyone that wants to master sales
  • Anyone that wants to master copywriting

Course content

7 sections • 98 lectures • 5h 9m total length

  • Preview04:13
  • How to Slow a Lecture Down on Udemy
    01:22

  • Copywriting 101
    00:29
  • Top 5 Copywriting Tips for Beginners that Will Make the Most Difference
    11:11
  • How to Market & Write Copy Properly
    02:59
  • 3 Common Copywriting Mistakes You Don't Know You're Making
    04:23
  • Why Your Customers Write the Best Copy
    05:10
  • Do This Before You Ever Write a Sentence
    03:41
  • Practical Copywriting Tip to Implement Immediately
    05:15
  • Advertising Headlines that Will Make You Rich
    02:45
  • How to INCREASE CUSTOMER ENGAGEMENT rates Online Products, Services, & Content
    04:21
  • The Power of Emphasizing THE RIGHT WORDS in your Copywriting
    04:42
  • Marketing Strategy - How To Write Copy That Turns Leads into Customers
    01:24

  • Next Level Copywriting Tips
    00:31
  • Preview05:36
  • Proven Headline Templates You Can Use
    06:52
  • Getting Clear on the Purpose of Your Product and Service
    10:17
  • People Don't Buy Unless They Have a Reason Why
    02:54
  • Know Your Customers and Your Market
    01:45
  • Preview02:11
  • 5 Copywriting Commandments You Should Memorize
    02:50
  • 90% of Your Copy is Your Headline
    03:41
  • 7 Ways to Immediately Write Better Copy
    03:54
  • Stop Trying to Sell People What They Don't Want
    02:34
  • Why You Shouldn't Use Big Words
    01:20
  • Key Take Aways from Copywriting Secrets
    18:09
  • Best Books on Copywriting I've Read
    00:04

  • Sales Tips to Help You Sell More from Your Ads and Emails
    00:38
  • Restore Your Powerbase
    06:00
  • Don't Ignore Customer Complaints
    03:35
  • Always Agree with the Customer
    03:38
  • Validate Your Claims to the Customer in Writing
    02:42
  • Your Customer Service
    04:27
  • The Issue is NOT Your Price
    01:49
  • The Easiest Sale You Will Ever Make
    02:22
  • We're All in the People Business
    01:46
  • Good Quality Questions
    02:12
  • Problems are Opportunities
    02:16
  • Find Common Ground
    02:39
  • The Greeting Process
    01:36
  • Give to Get
    00:47
  • Move Right Past Objections
    01:40
  • Ways I Move Past Objections in My Business
    06:05
  • Ways to Handle Price Objections
    03:01
  • Sell Yourself First
    02:56
  • When the Customer Declines your Pitch
    03:53
  • Frame Your Customer
    03:36
  • Get Your Customer to Contact You
    03:15
  • Put the Responsibility Back on the Customer
    03:31
  • Don't Fail the Customer
    00:42
  • Urgency and Scarcity
    04:03
  • Differentiate from Other Sales People
    03:24
  • What Does the Customer REALLY Want
    00:56
  • How Will Your Product Make the Customer FEEL
    00:51
  • Biggest Mistake Sales People Make
    00:36
  • Prequalify Customers First
    04:42
  • Using Pricing Choices to Sell More
    03:39
  • Cost of NOT Purchasing
    04:09
  • The Perfect Elevator Pitch
    06:56
  • Statement of Intentions
    04:06
  • 4 Things to NEVER Say to Customers
    01:54
  • I Can't Afford it
    01:03
  • Supply and Demand
    01:24
  • Congratulate your Customers
    00:28
  • Belief in your Product
    01:28
  • Sell Emotion
    01:56
  • The Perfect Close
    01:59

  • Why People Actually Buy
    10:04
  • The Truth about Sales and How to Become a Master Salesman
    08:29
  • Release Your Attachment to the Sale
    04:32
  • The Secret of Silence
    08:19
  • What You Actually Sell
    01:30
  • What Not to Accept in a Sales Pitch
    03:04
  • Why People Don't Buy from You
    03:43
  • How to Use Incentive Based Pricing to Inspire Urgency When Selling
    01:34

  • How to Speed Read Effectively and Learn from Books Quickly
    01:06
  • Recommended Reading List & Course Powerpoint
    04:44
  • Reading for the Sake of it
    02:18
  • Finger Tracking
    01:02
  • Block Out Distractions
    03:31
  • Fun and Incentives
    01:30
  • Surround Yourself with Other Readers
    03:08
  • The More You Read the Better You Will Read
    01:43
  • Understand Your End Goal
    03:09
  • You're a Car
    01:57
  • Audiobooks
    01:40
  • eBooks
    02:04
  • Highlight and Revist
    01:49
  • Turn Highlights into Knowledge
    01:18
  • Re-read Good Books
    02:23
  • Finishing Books
    01:06
  • Habit Replacement
    01:20
  • Book Summary First
    01:02
  • Consistency is Key
    02:34
  • Environmental Control
    02:44
  • Positive Feedback Loops
    01:32
  • Mix and Match Strategy
    01:39

  • Bonus Lecture
    00:03

Instructor

Bryan Guerra
I Help People Start Home Businesses
Bryan Guerra
  • 4.3 Instructor Rating
  • 13,032 Reviews
  • 380,714 Students
  • 55 Courses

Bryan Guerra is the Founder of Invert Media. Invert Media is an Online Education Company that specializes in creating Information Products to help Entrepreneurs.


In short, "I help people start home businesses. If you have any questions at all, don't hesitate to reach out and ask. I'd love to help clarify it for you."

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.