155 Years of Copywriting Insights Taught In 1.5 Hour Course!

"This is the most refreshing, clear, straight forward and useful course on copywriting you could wish for." - Eva
Rating: 4.4 out of 5 (2,036 ratings)
32,071 students
155 Years of Copywriting Insights Taught In 1.5 Hour Course!
Rating: 4.4 out of 5 (2,040 ratings)
32,071 students
How to apply important copywriting principles to dramatically increase your sales
Learn how to get a reader to take an action using the power of your words
Learn how to write a great headline that convinces the reader to learn more about your offer
Learn how to write body copy that convinces your reader to buy your product or service
Understand the philosophy of effective copywriting


  • All you need is something to write with (pen/paper or laptop/word processor)

Your words have a huge impact on your sales.

If you use the right words that speak to your audience you can increase your sales by 300%. 

If you use the wrong words, you can lose people that would have been a great fit for your product or service.

You've probably spent many hours making sure your product or service is high quality and useful to your customers. 

You may have made a Udemy course, an Ebook, or your own website.

But when it comes to selling your product, how long did you spend writing the product description?


Your product description determines if your reader buys.

When a reader sees your product for the first time they have no idea how great it is. 

They don't know how many hours you spent working hard to create it.

They only know one thing: what you have chosen to communicate with them. 

With this in mind your words need to work extra hard because many potential customers are conditioned to believe online products are a scam.


You only need to learn a few Copywriting principles.

The good news is, if your goal is to increase sales of your product you don't have to learn a lot about copywriting. 

In fact you shouldn't. Instead it is in your best interest to learn the most important principles and nothing more.

These copywriting principles have been proven time and time again to deeply influence readers and persuade them to buy.


You can multiply your sales even if you're not a natural writer.

If you don't consider yourself to be a good writer, don't worry. 

Your reader doesn't care how good of a writer you are. They only care about one thing: can you solve their problem?


You won't be bored by useless information.

By taking this course you will get enough knowledge to remarkably increase your sales and nothing more. 

You already have a lot on your mind; you don't want to add any unnecessary information.

If you are looking to become a copywriting expert this course is not for you. 

For your purpose of increasing sales, learning the more advanced details of copywriting is a waste of time.

If you want to become a freelance copywriter this course is also not for you. 

This course does not include any of the technical information on how to obtain clients or create a proposal.


This course has one goal: increase your sales!

This course is for anyone that wants to increase his or her sales.

The course has one purpose: to teach you the important principles of copywriting and how to apply them to remarkably increase your sales.

That's it.


You can make a lot more money than you currently are.

These copywriting principles can make you a lot of money. 

Let's say you already sell a digital product for $49. If you can increase your sales from 2 per week to 8 per week you are making an extra $302 each week.

And once you learn these principles you do not forget them. You will continue to use these copywriting principles for years.


Copywriting is a skill that will benefit you for years.

At $99 this course is a wise investment. For many students the course will pay for itself in less than two weeks.

If for any reason you have second doubts about taking this course Udemy has made it very easy to get a refund.


You can start learning in 30 seconds.

If this course sounds like a good fit for your needs, then I encourage you to enroll right now. 

Click on the green 'take this course' button in the top right hand corner.

It will take about 30 seconds to fill out your payment information and then you can start learning how to increase your sales, immediately.


What Students are saying about this course:

"Thanks for this course Eric. I'm in the process of revamping the course information for some of my Udemy courses, as well as some product and book sales pages elsewhere on the web. You introduce the important principles us lay people need to know to improve our copywriting abilities."

-Steve Churchill


Eric Campbell is currently teaching 35,051 students

Who this course is for:
  • This course is for people that want to increase their sales
  • This course is for people that see the benefit in learning copywriting principles
  • This course is not for someone that wants to learn how to become a 'copywriting expert'
  • This course is not for someone that wants to learn how to create a business as a freelance copywriter
Course content
8 sections • 38 lectures • 3h 41m total length
  • The best kept business secret
  • Warning: you will start to see copywriting everywhere
  • This course is designed for you
  • Focus On Them
  • Are you getting to know your readers?
  • The secret of persuasive copy
  • Are you talking to one person?
  • Every copywriting piece has one goal
  • The secret of getting readers to take an action
  • Here's a quick way to get your reader to trust you
  • 15 seconds of your feedback
  • The Secret Of Headlines
  • How to write powerful headlines
  • Little known ways to write effective headlines
  • How to come up with the perfect headline
  • Real World Examples: Book Titles
  • How AIDA made me more persuasive
  • Who else wants to write more interesting copy?
  • How to get over writer's block and write great copy
  • How to persuade your reader
  • The secret of different readership paths
  • How long should your copy be?
  • Make your copy easier to read
  • Warning: use correct grammar
  • Summary of everything you have learned
  • How to quickly become a better copywriter
  • How these books made me an effective copywriter
  • Thank you
  • Module 1: Slides
    9 pages
  • Module 2: Slides
    28 pages
  • Module 3: Slides
    15 pages
  • Module 4: Slides
    20 pages
  • Module 5: Slides
    16 pages
  • Module 6: Slides
    25 pages
  • Audience Research Example From My Copywriting Masterclass
  • Enroll In My Copywriting Masterclass
  • My Favorite Software (With Extended Trials)
  • Need Help With Your Online Business?

Elearning, Digital Marketing, & Sales Funnel Expert
Eric John Campbell
  • 4.4 Instructor Rating
  • 7,586 Reviews
  • 146,061 Students
  • 19 Courses

My name is Eric John Campbell and I have lived and breathed entrepreneurship since I was 13 years old. At that time I started my first online business and since then I haven't stopped.

Today I'm specializing in elearning and online courses. I seriously took up online courses 5 years ago while at University in Penn State. Since then I have gathered 172,544 students who have enrolled in at least one of my courses.

During these years I have read countless entrepreneurial books, got a University degree in the subject, failed at many online businesses learning valuable lessons, and much more.

Eric John Campbell