Copywriting Basics
What you'll learn
- Gain confidence in your ability to create marketing materials to reach your goals
- Know how to add the small tweaks that make a huge difference in your impact
- Incorporate tactics from professional copywriters into your own marketing content
- Strengthen and clarify your marketing message so your audience "gets" what you're all about
- Understand why some content helps you get sales (and some writing styles actually harm your business)
Requirements
- You need something to sell online. Ideally you'll also have a draft of some copy but that's not required.
Description
Do you wonder why some businesses easily attract more clients, more sales and more sign-ups for their email lists ... while other businesses work just as hard and get nothing but headaches?
Have you written some copy that hasn't brought you the results you hoped for?
Are you getting ignored because your competitor out-performs you in marketing (even when your product is better)?
This course helps you create marketing materials that bring results, even if you're not a copywriter. We'll present these points in a straightforward style so you can learn quickly and easily.
Copywriting can seem complicated. Professional copywriters study for a long time. In this course, I've identified the most important core concepts that copywriters use every day. I've set up the course to focus on key principles so you can get started right away. And you can follow the course in step-by-step fashion, so you implement each section before going on to the next.
You get 5 easy-to-follow modules. Each module includes a series of videos with specific steps. You'll get what you need - and only what you need - to elevate your marketing.
What are the requirements?
This course recommends that you have a computer (or laptop, tablet) and a high-speed Internet connection.
You will benefit most if you have a specific project in mind, such as a website or sales letter, especially if you've started writing and you have a draft to revise.
What am I going to get from this course?
Over 12 lectures and 70 minutes of content!
Confidence that your marketing content comes across as professional with a clear, captivating message your audience will understand.
An understanding of copywriting principles that often seem complex and mysterious (and specific examples of how to apply them)
Tips to create content more quickly without sacrificing quality (you'll learn why copywriters offer fast turn-around and make your offer available faster)
Ability to critique your own content objectively so you'll write more purposefully and reach your goals
By the end of the course, you'll understand how to write copy more effectively. If you've applied what you learned as you move from module to module, you'll have a much improved piece of marketing content. You'll be far more likely to get the results you've been hoping for.
And when you keep coming back to the course and reviewing what you learn, your marketing will get easier over time. You'll acquire the "copywriting mindset" that takes the hassle out of all your marketing.
Who should take this course:
Anyone who wants to create more effective marketing content without committing to becoming a copywriter. The course is directed to business owners and most examples relate to services.
Who this course is for:
- The course is designed for entrepreneurs, owners of small businesses and anyone involved in marketing for small business. The emphasis is on service businesses rather than manufacturing or retail. Students are expected to be familiar with business environments.
Instructor
- 4.4 Instructor Rating
- 103 Reviews
- 759 Students
- 5 Courses
Hi, I'm Cathy.
If you're looking for cookie-cutter vanilla solutions to business and career challenges, you're definitely in the wrong place. The most common reaction I get to my products, service, and books is, "I never saw anyone put it this way before."
Just when you thought you'd read everything on storytelling, you'll find a whole new way to tell business stories when you take Storytelling For Small Business Marketing.
Just when you thought you needed to choose between a six-month copywriting course and hiring a good copywriter (and we don't come cheap), you can sign up for Copywriting For Non-Copywriters.
And when you're exploring ways to get more visibility and fame, get my course on Guest Blogging For More Traffic, Clients and Leads.
These courses come directly from my decade or so online, working with clients one-to-one to write their copy, build their brand and develop their compelling message.
And I still work with midlife, mid-career clients. Often my clients want to pivot to entrepreneurship or start a side hustle, so there's a natural crossover.
In my former life I was a college professor who taught graduate and undergraduate students in business schools all over North America. I was the fun professor who was "tough but fair." I was also active in research in the field of marketing and consumer behavior.
Come join me on the journey and keep me posted as you grow into your goals! I'm on Instagram as cathyinphilly and Pinterest as goodwinonline.