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Copy writing : A comprehensive introduction
Rating: 3.8 out of 5(35 ratings)
1,125 students

Copy writing : A comprehensive introduction

A comprehensive introduction to copywriting
Created byHillary Ongute
Last updated 6/2023
English
English [Auto],

What you'll learn

  • To understand the meaning of copywriting
  • To understand the value of copywriting
  • To understand copywriting formula
  • To learn about the importance of product, audience, competition and tone in copywriting

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Course content

2 sections • 5 lectures • 40m total length

  • Introduction to copywriting6:21

    Discover what copywriting is, how it differs from content writing and copyright, and how persuasive messaging prompts action across emails, social media, and ads.

  • Understand your product7:36

    Know your product inside out, uncover selling points, address customer pain points, build credibility and trust, tailor messages for different audiences, and anticipate and manage objections to persuade effectively.

  • Understand your competition9:52

    Understand how competition shapes copywriting by differentiating your product, gaining market insights, refining your value proposition, and optimizing messaging and pricing strategies.

  • Understand your audience8:36

    Identify and analyze your audience to tailor copy with relevance, tone, and emotion, addressing demographics, needs, pain points, objections, and call-to-action strategies.

Requirements

  • Basic computer and writing skills

Description

Welcome to Copy writing; a comprehensive introduction course. A simplified and comprehensive guide to begin copy writing and become a professional copy writer in 2023.

The course brings to you the basic concepts you need to know about copy writing to increase your awareness and demystify myths about the subject. Don’t get confused between copyright and copywriting, this course will help you spot the difference and start your journey to making money from copy writing.

If this is the first time you are hearing about copy writing, worry not, because this course is designed for students who have zero prior knowledge or experience with copy writing. We will unfold the main concepts and ideas that prepare you to become a professional copy writer.

In this course we cover key elements such as understanding the product, competition and audience. Mastering these concepts will make you write your copy like a pro.

I will guide you in writing your first copy using a step by step process focusing on the critical elements such as power words, storytelling and structure.

This course will also show you techniques such as the copy writing formulas that professionals use to craft impactful copy’s.

There is a practice copy writing part that will help you learn by doing.

In less than 2 hours you will have learned the basics that prepare you to become a professional copy writer.

Who this course is for:

  • Freelancer who want to learn and monetize copywriting skills

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