Cooper Crash Course: Design Thinking in 3 Steps
4.3 (20,295 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50,002 students enrolled

Cooper Crash Course: Design Thinking in 3 Steps

Understand your audience, envision a creative solution, and test your prototype by Cooper Professional Education
Bestseller
4.3 (20,295 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50,002 students enrolled
Last updated 4/2020
English
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Price: $194.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 15 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Apply the design thinking framework to solve problems more creatively
  • Create prototypes to test your idea early, before making a big investment of time and money
  • Understand problems from the customer's perspective
  • Guide groups to effectively brainstorm innovative ideas
  • Plan and conduct effective design research, including user interviews
  • Make and use a storyboard to communicate your design ideas
  • Identify your design research objectives
  • Make a plan to iterate your idea forward
Requirements
  • A desire to better understand the needs of the customer
  • A timer (your phone will work!)
  • A notebook, pen or pencil, and highlighter
Description

In this course, you’ll learn design thinking from the people who helped invent it. Cooper Professional Education is a team of educators within Designit, a global strategic design firm. Our coaches help organizations across the globe learn and adopt a human-centered approach to innovation.

Our team formed in 2001 as a professional development initiative at Cooper, one of the first interaction design firms. Cooper was founded by Sue and Alan Cooper, a pioneer of the modern computing era who created the programming language Visual Basic.

This course is taught by Alan Cooper, Sanskriti Ayyar, and Teresa Brazen (Senior Director of Cooper Professional Education).

Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking on a real-life project and equip yourself with a powerful set of tools to become more collaborative, innovative, and effective.

You’ll learn:

  • how to understand the problem from your customer's perspective;

  • how to effectively brainstorm innovative ideas;

  • and how to create prototypes to test your new ideas before investing a lot of time and money.

We designed this class for people who’ve heard about design thinking but who don’t know exactly what it is or how it works. If you want to start learning about design thinking while working on a real project that you can add to your portfolio, this is the course for you.

This class is geared to a wide range of professionals, whether you’re a business leader wanting to better understand what the designers at your company do, or a generalist wanting to break out of solving problems in the same old way.

Music used throughout the course: "Rainbows" by Kevin MacLeod (incompetech .com). Licensed under Creative Commons: By Attribution 3.0 License.

Who this course is for:
  • Individuals who have heard about design thinking but don't know exactly what it is or how it works.
  • Those who need to refresh and solidify their understanding of design thinking.
  • Business leaders wanting to better understand what the designers at your company do, or how design can help your company achieve their goals
Course content
Expand all 55 lectures 01:44:04
+ Intro
4 lectures 07:31

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Course overview
02:57

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Introduction to your project
01:21

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Reflect: How did you come up with your ideas?
01:08
+ What is Design Thinking?
3 lectures 11:40

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Preview 05:22

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Case Study: Can Design Thinking Make Kids Eat Their Vegetables?
03:53

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Break down the case study
02:25
+ Understand | Overview
4 lectures 09:10

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Who are we solving the problem for?
03:01
Alan Cooper on understanding users
02:12
Case study: What's the impact of user research?
03:27
Reflect on the value of user research
00:30
+ Understand | Plan your Research
8 lectures 14:27

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How to identify your research objectives
01:56

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Identify your research objectives
00:37
Decide who to interview
04:39
Activity: Identify your interview subjects
01:22
Ask the right questions
02:46
Activity: Build your list of interview questions
00:45
Activity: Create your interview guide
01:48
Create your interview guide
00:33
+ Understand | Conduct your Research
5 lectures 05:12

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How to perform interviews
01:39
Watch and learn: Interviewing
02:16
Perform your first interview
00:10
Did you ace the interview?
00:58
Perform the rest of your interviews
00:09
+ Understand | Identify your Findings
3 lectures 08:00

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Create your proto-persona
02:17
Case study: Discovering personas for Kurbo
05:26
Activity: Create your proto-persona
00:17
+ Understand | Evaluate your Progress
1 lecture 01:12

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Apply to your life
01:12
+ Envision | Brainstorm new ideas
5 lectures 12:27

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Set the tone for a great brainstorm
03:42
Two tools for great brainstorms
05:27
Activity: Create "What if?" prompts
00:11
Watch and learn: brainstorming
02:17
Ideation session: Brainstorm new ways to improve the airline check-in experience
00:50
+ Envision | Choose an idea
3 lectures 03:07

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How to choose an idea to prototype
01:15
Activity: Assess and choose an idea
00:16
Case Study: Envisioning for Kurbo
01:36