ConvertKit 101: Lead Magnets and Landing Pages

Name: ConvertKit 101: Lead Magnets and Landing Pages
Rating: 4.4 (594 reviews)

Start your email marketing campaign with ConvertKit and grow your online business (no website required!)

Created byKrystal Emerson

Last updated 7/2016

English

What you'll learn

Choose the right opt-in offer or "lead magnet" to attract your target customer and grow your email list
Create simple PDF documents in Canva that you can use for your lead magnet or opt-in offer
Upload and host your lead magnet in Google Drive
Create a landing page within ConvertKit
Automate your ConvertKit landing page to send your opt-in offer to a subscriber as soon as they sign up
Find the link for your standalone landing page (hosted by ConvertKit) so that you can promote across the internet and your social media channels

Course content

4 sections • 6 lectures • 35m total length

Course overview and objectives5:15
Welcome to the tutorial!
If you have an idea for a course, book or product, you NEED to start collecting email leads now! There's no need to wait until you have a website, blog, or the perfect marketing strategy to get started.
All you need to get started is:
An opt-in offer or "lead magnet"
A landing page, and
An email collection service (I use ConvertKit in this tutorial.)
In this tutorial, I'm going to walk you through the process of creating a highly targeted lead magnet that you help you reach the people who are actually interested in the online course, book, service, coaching package, or product that you're building.
Next, I'm going to show you how to upload and host your lead magnet for free using Google Drive.
Finally, I'll show you how to set up your landing page in ConvertKit so that it will automatically deliver your lead magnet to your subscribers as soon as they sign up.
AND, I'll show you how to get the link to your ConvertKit hosted landing page so that you can start promoting it without having to create a website first.

Choosing your opt-in offer6:10
Before we set up your ConvertKit landing page, you'll need an opt-in offer or "lead magnet." This is just something that you create to give away for free in exchange for someone's email address. In this video I'll give you some simple options for lead magnets that you can create quickly and easily. I'll also tell you which lead magnets have worked the best for me and which have not.
How to design a simple PDF lead magnet in Canva3:03
In this video, I'll show you how to design a beautiful PDF that you can use as your lead magnet using one of my favorite tools called Canva. Now, even though Canva does offer some premium design elements, they have plenty of free elements and design tools to choose from.
Hosting and uploading your lead magnet to Google Drive3:29
Once you've created and designed your opt-in offer or lead magnet, you'll need somewhere to host it. In this video I show you how to upload your lead magnet file to Google Drive and get a shareable link that you can use with your ConvertKit landing page. When you enter this shareable link into your ConvertKit landing page settings, you'll be able to automate the delivery of your lead magnet to all of your new email subscribers.

Adjusting your ConvertKit settings to automate the delivery of your lead magnet8:26
Know that your lead magnet and landing page are created, it's time to automate the delivery process. In this video you'll learn how to adjust the settings within ConvertKit so that your lead magnet will be automatically delivered to your subscriber once they sign up on your landing page.

In this lesson I show you two different methods for automating the delivery of your opt-in offer. I'll show you how to use a single opt-in method where your subscriber will be redirected to your lead magnet as soon as they enter their email address.

I'll also show you how to set up automatic delivery using the "double opt-in method" (which is the recommended method for ethically adding subscribers to your email list.) With a double opt-in method, your subscriber will receive an email instructing them to "confirm their email address" before they receive your lead magnet.

I show you step-by-step processes for setting this up in this video.

Requirements

This tutorial shows you how to create landing pages using the email collection service, ConvertKit.
In order to complete all of the steps outlined in the tutorial, you will need to purchase a ConvertKit subscription.
However, it's not necessary to purchase a ConvertKit account in order to take this course. I cover additional marketing principles and show you how to create a lead magnet using a free tool called Canva.
If you don't have an email collection service or would like to get a better idea of some of the things that you can do inside of ConvertKit, then there is no need to purchase a subscription to ConvertKit before watching the course.

Description

Do you have an idea for a course, book, service/coaching package, or product?

If so, you should be collecting email leads!

Why?

Growing an email list of people who are interested in what you are creating before you launch it is a great way to validate your idea and make sure that people are interested in the product you are creating.

When I wrote my first book, I didn't have an email list, which means I didn't have anyone to promote the book to on launch day :(

But, once I started growing an email list, my book sales picked up and continued grow!

Many people, myself included, believe that you need a website in order to start growing an email list. But websites can be expensive and time consuming to create, especially if you are just getting started.

Luckily, I found a way to create simple landing pages using ConvertKit that DON'T REQUIRE you to have a website in order to start growing your email list.

That's exactly what I cover in this tutorial.

In this tutorial I show you:

how to create an opt-in offer or "lead magnet" that is targeted at your ideal customer,
how to upload and host your lead magnet, and
how to create a high converting landing page using ConvertKit that delivers your lead magnet to your subscribers automatically as soon as they sign up.

And we can do all of this BEFORE you even have your website set up. That means that you can start growing your list right now!

Who this course is for:

This course is for you if you have an idea for a course, book, service package, or product and want to start building an email list of leads right away.
This course is for you if you don't have a formal website set up yet, but would like a simple solution to start collecting leads right now.
This course is for you even if you already have a website set up but would like to see how to create landing pages in ConvertKit.
This course is for you if currently use or are interested in using ConvertKit as your email collection service.
If you are just getting started with email marketing or haven't seen as much success with your current email marketing strategy as you would have hoped, this course is for you.
If you have had trouble coming up with or creating an opt-in offer or lead magnet to help build your email list, this course is for you.
This course is NOT for you if are an advanced online marketer and are already familiar will ConvertKit landing pages.

ConvertKit 101: Lead Magnets and Landing Pages

What you'll learn

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Course content

Introduction1 lecture • 5min

Lead Magnets and Opt-In Offers3 lectures • 13min

Creating Your ConvertKit Landing Page1 lecture • 9min

Integrating Your Lead Magnet with Your Landing Page1 lecture • 8min

Requirements

Description

Who this course is for: