In this course you will discover how to take your normal horizontal videos and professionally convert them into vertical and square formats, EVEN if you have un-editable text throughout the video.
This format conversion is necessary to upload to Instagram's vertical IGTV format, and square formatted videos look best on Facebook and your Instagram feed.
As a bonus you will also discover how to use Adobe Rush CC, the most powerful yet easy to use video editing software. As this is a beginner's course all explanations will be done with a relaxed pace.
For more information on what you will discover by taking this course, please go through this message from course author Mark Hemmings:
IGTV is gaining a massive user-base, but they require vertical videos . . .
Square videos are FAR more viewable than horizontal videos for Facebook advertising . . .
Instagram videos look great in a square format . . .
15 second Instagram Stories are in vertical format . . .
With all of these formats how will you succeed in posting your video content effectively?
I have a brilliantly simple answer for you. In fact, you don't need to have any video editing knowledge to take your normal horizontal videos and professionaly convert them to both square and vertical formats.
"But I have an app that can already do that! I upload my horizontal video and it exports in vertical and square formats automatically."
Yes, I have used those apps as well, however the big problem with them is that they export with black bars on the top and bottom of your entire square or vertical video, and it just doesn't look professional.
In this course you will discover an incredibly easy method to professionally convert video formats without ever having opened a video editor. My goal in creating this course was to remove the expensive burden of having to hire a professional video editor to convert your videos. YOU will have the tools to do it yourself!
Professional video editors know how to convert to square and vertical video formats when their clients give them horizontal videos. These professional editors use Final Cut Pro, Adobe Premiere Pro, and Avid to get the job done. These are expensive software options that have a steep learning curve.
On the other end, consumer-level editors like iMovie have no ability to create pro-level square and vertical format video exports.
The sweet-spot is where you want to be . . . in the middle where you can easily master very simple video editing techniques using very easy yet powerful video editing software. And the best part . . . the video editor that you'll discover is free!
This course will make use of two of three video exports that you get for free using the brilliantly easy Adobe Rush CC video editor. Now please don't feel nervous about learning new software. Trust me, I will teach in a manner that assumes that you are a COMPLETE BEGINNER at video editing. You won't get lost or overwhelmed!
But what about those of you who already have video editing skills? While I teach at a pace suitable for complete beginners, the content of my video format conversion system will still greatly benefit your social media efforts.
So to sum up . . . think of a horizontal video that you created, or someone created for you. No doubt the video is in an HD or 4K horizontal format, which is common for YouTube.
Now, you want to take that video and repurpose it for all of the social media channels. Why? Because content repurposing is the the most cost-effective method for online advertising, marketing and general promotion to multiple media portals.
Your goal should be to take your already created horizontal videos and repurpose them on as many different social channels as possible. To get maximum traction and conversions, you NEED to follow the format requirements of the specific social media channel you are uploading to.
For example, the lazy method of uploading to IGTV is to rotate your horizontal video 90 degrees. This doesn't look professional however, and it requires your viewer to do an additional "action" (rotate their device), which reduces conversions and the overall viewer experience.
IGTV and Instagram Stories need vertical video.
Facebook presents square videos in a far better manner than normal horizontal videos.
And your Instagram feed's 1 minute videos look fantastic in a square format.
So now is the time to populate your social channels with quality content that looks fabulous!
Don't let your competition out-upload you. By taking this course you'll be able to churn out square and vertical videos that look as if a professional edited them. By following the format and upload guidelines of each social media platform, you'll no doubt already be far ahead of your competitors!
One final word . . . maybe you aren't into social media marketing, or selling a product or service, but perhaps you have family videos that you want to share on different social platforms. If so, this course will bring incredible benefit to you. Most of us have a MASSIVE collection of horizontal home videos taken with our iPhones or Android devices. Why not present those gems in square and vertical formats as well?
There is no risk in you investing in this course! If its not working out for you, simply request a refund within 30 days and there will be no hard feelings :)
My name is Mark Hemmings, and I would encourage you to do a Google search for "Mark Hemmings Photography" to confirm that I am legit, and well-positioned to guide you in any course instructing scenario. I love teaching photography, video, and video editing, and I hope to see YOU within the course!