Conversion Tracking Made Easy
What you'll learn
- Learn what you can accomplish with conversion tracking
- Learn how to set up GA4 & GTM for a website
- Learn how to generate GA4 events via GTM that you can mark as conversions
- Discover how to import GA4 conversions into Google Ads
- Learn how to set up conversion tracking in Google Ads and bid on these conversions
Requirements
- Computer proficiency
- Basic understanding of what Google Analytics, Tag Manager, and Google Ads do
- Basic experience with the Google Analytics, Tag Manager, and Google Ads is encouraged but not mandatory
Description
Learn how to set up conversion tracking for your website or landing page by using GA4 and Google Tag Manager in the simplest of ways. After this course, you'll be set up for success to accurately track the relevant conversions for your digital marketing efforts and be able to report on the value that these digital initiatives bring to your business and organization.
Understanding the impact of your online marketing efforts is crucial for the success of your business. Whether you're running a small startup or a large corporation, knowing how to track conversions on your website or landing page can significantly enhance your digital marketing strategy. That's where this comprehensive course comes in, designed to guide you through the process of setting up conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) in the most straightforward manner possible.
Who Should Enroll?
This course is ideal for anyone looking to enhance their digital marketing skills, including:
Digital marketers seeking to improve their analytics and conversion tracking capabilities.
Business owners needing to understand the impact of their online marketing efforts.
Marketing students, recent graduates, or entry-level marketing professionals aiming to add practical skills to their resume.
Enroll today, and strengthen your digital marketing skillset.
Who this course is for:
- Marketing or business professionals looking to understand conversion tracking
- Entry-level marketers wishing to revamp their knowledge and get ahead
- Marketing practitioners looking to update their conversion tracking skills
- Any person who wishes to use the Google tech stack to run ads and implement conversion tracking
Instructor
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Jorge Alberto Fuentes Zapata is a dynamic marketing professional who has carved out a successful career by combining his expertise in digital marketing, HubSpot implementation, and entrepreneurship. His journey began in 2014 when he helped digitize his family's inflatable games manufacturing business, kickstarting his passion for leveraging technology to drive business growth.
Since then, Jorge has amassed a wealth of experience working with agencies and managing HubSpot accounts of varying sizes, from small businesses with 1,000 contacts to large enterprises with over 2 million contacts. His proficiency in HubSpot has earned him the coveted titles of HubSpot Certified Trainer, HubSpot Implementation Specialist, and "HubHeroe" – a testament to his mastery of the platform and the fact that he gets to work alongside HubSpot Legend, George B. Thomas at Sidekick Strategies. As of May 2024, Jorge holds a record-breaking 49 active HubSpot Certifications.
Jorge's professional journey has taken him through various roles, including Paid Media Specialist at Directive Consulting, Email Marketing Specialist at MSE Supplies, Marketing Analyst at OneLocal, CRM Expert at ConnectCRE, and Digital Marketing Consultant at Uhuru Network Texas LLC. In 2021, he ventured into entrepreneurship by founding Primero Tu Patrimonio, an auto insurance agency based in Mérida, México.
Beyond his professional endeavors, Jorge has actively contributed to the community through his volunteer work at the Instituto Yucateco de Emprendedores (IYEM) and his service on the International Advisory Board of the Wheels of Hope Rising Foundation.
Academically, Jorge holds a law degree (LL.B) from Universidad del Valle de México, where he graduated with an impressive 97.1 GPA. He has further bolstered his credentials with a certification in Mergers and Acquisitions from the prestigious New York Institute of Finance. Additionally, Jorge has shared his knowledge as an online tutor at CourseHero, specializing in business, management, and entrepreneurship subjects.
With his diverse skill set, unwavering dedication, and a passion for driving business success through innovative marketing strategies, Jorge Alberto Fuentes Zapata continues to make his mark in the ever-evolving world of digital marketing and entrepreneurship.
Furthermore, he is the owner of Fuentes Zapata LLC, a business dedicated to the diversification of passive revenue streams with no employees, and lives at his beautiful, one-story home in the northern part of Mérida, México with his wife Karla and his daughter Elena Sofía.