Conversion Rate Optimization CRO with Dekker
What you'll learn
- CRO
- Conversion Rate Optimization
- Conversion Rate Optimisation
- Landing Page
- Website Optimization
- Email Optimization
- Marketing Optimization
- Growth Marketing
- B2B Marketing
Requirements
- Marketing Experience
Description
Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup
-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora
Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing
A/B and A/B/N testing using tools such as Google Optimize & VWO
Key mistakes to avoid, such as tests that produce tiny impact
On-site/in-product surveys
The single easiest hack to maximize conversions
The various levels of testing and what's most important
Psychological principles to drive conversion
Mistakes and rules of thumb when it comes to data analytics for conversion optimization
The top few creative strategies most worth testing
Optimizing based on the stages of awareness
Optimizing based on the content best suited to each stage of the marketing funnel
Pricing page tests
Preventing cancellations / drop-offs
Using interactive content to boost conversion
Optimizing page performance using live chat / chatbots
Conversion optimization tools
I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
Who this course is for:
- B2B Marketers
- B2B Managers
- B2B Product Managers
- B2B Entrepreneurs
Instructors
- 4.4 Instructor Rating
- 25,882 Reviews
- 413,350 Students
- 33 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.4 Instructor Rating
- 15,732 Reviews
- 406,860 Students
- 23 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
- 4.5 Instructor Rating
- 19,131 Reviews
- 366,492 Students
- 26 Courses
Hello, my name is Neelisha Singhal! I have completed my MBA from IIM Shillong.
I work with Dekker Fraser and am passionate about helping you unlock your full potential—whether it’s mastering digital strategy, improving your marketing skills, or standing out with data-driven decision-making.
With hands-on experience in consulting, HR, and marketing, I’ve led impactful projects and love making complex ideas simple, practical, and actionable!