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Content Marketing for Brands, Businesses and Blogs
Rating: 4.1 out of 5(27 ratings)
750 students

Content Marketing for Brands, Businesses and Blogs

Content creation & marketing fundamentals to create and promote strategic, targeted, and measurable content.
Created byiMarket XL, Max Cord
Last updated 3/2017
English

What you'll learn

  • Apply content marketing strategies to expand their field of influence
  • Get people talking about your product/service or brand and increase brand awareness
  • Become the go-to-resource in your field of expertise
  • Master the process of customer acquisition through targeted content
  • Sell more products or services using the appropriate content marketing goals
  • Boost customer retention rates
  • Increase engagement and social shares

Course content

3 sections • 12 lectures • 54m total length

  • Content Creation & Marketing: What You Need To Know1:40

    Overall understanding for content marketing, it's relevance and implications.

  • Content Marketing Definitions5:43

    Industry leading content marketing definitions for inspiration and reference. 

  • 41 Types of Frequently Used Content3:48

    41 different types of content so you can know exactly which are the types of content that are currently being created so you can do that yourself.

  • The Big 4 Content Categories1:57

    The big 4 content categories for context and definition.

  • What Makes Content Great?4:57

    Great content is a lot of things. On this lecture we define the most important factors that makes good content, great.

Requirements

  • Basic marketing skills
  • Eagerness to learn a lot about how to market and create content

Description

On the age of information, content is king. But the problem is... everyone want to be the king... every marketer is fighting for attention.

So, how do you differentiate yourself from others and actually get your content seen?

Content marketing is indeed the most effective way to reach more people. 

Every step of the purchasing journey, from visitor to raving fan, content is there to supply every content need. 

On this short course you'll learn all the content marketing fundamentals, from how to set your content's goal to actually how to create content that spreads itself.

On this course we cover:

  • Elements of great content
  • Content marketing strategy
  • Brand awareness 
  • Thought leadership
  • Customer Acquisition
  • Customer retention
  • Engagement 
  • Social shares

Though theoretical knowledge and practical examples, you'll see what industry leaders are doing with their content marketing strategies and you'll learn how to apply them yourself regardless of the niche you're in.

This course is suitable for every type of marketer. Whether you have your own product, are an affiliate marketer or own your own start-up, you'll be able to nurture yourself with the lectures presented on this course.

Take this course if you want to take your content marketing to the next level, effectively communicate your message and squeeze even the last drop out of your content.

Who this course is for:

  • Product/Service owners who want to acquire/retain more customers
  • Affiliate marketers who need to create better content and reach more prospects
  • Consultants and freelancers who want to get more clients and became thought leaders
  • Bloggers looking to create better content and market it more efficiently

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