
Develop content for marketers, webmasters, and freelancers with an overview of search engine optimization, backlinks, long- and short-form content, skyscraper techniques and newsjacking blog posts, press releases, and ai-assisted writing.
Discover how to use this course on content writing for marketers, webmasters, and freelancers using videos, writing, images, and downloadable resource guides for a comprehensive learning experience.
Content writing is creating content, such as blog posts, landing pages, press releases, and emails, within a broader content marketing plan to drive traffic and support SEO and email campaigns.
Focus on quality over quantity to establish authority on a topic. Create digital marketing content (email marketing, drip campaigns, press releases, backlink outreach) to rank higher and attract readers.
Distinguish static landing pages from a dynamic blog that posts regular articles, and learn to plan article writing with real-world examples like color matching cars and Tesla repairs.
Master short form emails in two forms: sales emails with subject lines and personalized benefits, and newsletters that repurpose long content into concise updates with visuals and CTAs, plus testing.
Discover how to craft press releases as a tool in content and digital marketing, using four components: heading, lead, body, boilerplate, and boost search engine optimization with backlinks and keywords.
Explore what artificial intelligence really is, how it learns, and how to use tools like ChatGPT and Copy.ai to write and research efficiently.
Learn to create content outlines with ai tools like copy ai, using templates for blogs, social content, and landing pages, then tailor seo and article outlines with a personal touch.
For beginners and those looking to increase their knowledge of content writing, this course offers it all. No matter if you are a website owner looking to increase your website ranking in Google, or a freelancer looking to offer content writing as a service, this course has you covered.
Also contains lessons on using ARTIFICIAL INTELLIGENCE (AI) such as ChatGPT and CopyAI to generate content.
Lessons include:
Overview of content writing.
Basic SEO and how to use keywords.
User of internal and external links.
Landing pages versus blog posts.
Long form versus short form content.
Techniques such as newsjacking, skyscraper, and listicle article writing.
Social media content writing and short blog post writing.
Infographic creation (including step by step tutorial on how to create them).
Press release writing and distribution.
AI Content Generation (including social media posts, writing outlines, and best practices for using AI generated content).
This course contains close to 4 hours of video content as well as resource guides and other handouts for ease of learning.
Why learn content writing?
Webmasters - Stop paying to advertise on Google when you can organically rank your website through quality content writing. Learn the techniques that are used to help rank your website on page 1 of Google without spending thousands of dollars per month for leads.
Freelancers - Side hustles are becoming more and more popular. 45% of people in the United States have side hustles as of 2023. One of the easiest side hustles is writing. Make extra income offering writing services to webmasters or through sites such as Fiverr or Upwork. Work at your own pace and make extra income once learning the techniques taught in this course.