Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js PHP HTML5 Vue JS
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA CompTIA Security+ Microsoft AZ-900
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Qlik Sense Data Analysis
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Mobile Game Development
Google Flutter iOS Development Android Development Swift React Native Dart (programming language) Kotlin Mobile App Development SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting Canva InDesign Character Design Procreate Digital Illustration App
Life Coach Training Personal Development Neuro-Linguistic Programming Personal Transformation Life Purpose Mindfulness Sound Therapy Coaching CBT Cognitive Behavioral Therapy
Business Fundamentals Entrepreneurship Fundamentals Freelancing Business Strategy Startup Business Plan Online Business Blogging Leadership
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Google Analytics Copywriting Email Marketing Startup YouTube Marketing

MarketingContent Marketing

Content Strategy and Planning in B2B Marketing

The most comprehensive course for B2B content strategists
Rating: 4.3 out of 54.3 (53 ratings)
232 students
Created by Suhasini Kirloskar
Last updated 6/2020
English
English

What you'll learn

  • Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
  • Entrepreneurs will learn content strategy that will help brand building and lead generation.
  • All B2B marketing professionals can learn content strategies that make content marketing successful.

Requirements

  • A basic understanding of marketing concepts.
  • Some exposure to digital marketing will be helpful, as well.

Description

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.

The course modules include

1. How Content Drives B2B Marketing

2. Setting Goals for Content Marketing

3. Defining Buyer Personas

4. Defining Your Brand Voice

5. Content Themes, Pillar Content, Topic Clusters

6. Content Planning: Publishing, Promotion, Content Calendars

There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.

The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.

Who this course is for:

  • Entrepreneurs, corporate managers or freelancers who work to create and promote content.

Instructor

Suhasini Kirloskar
B2B Marketing Consultant, Content Strategist, Writer
Suhasini Kirloskar
  • 4.3 Instructor Rating
  • 53 Reviews
  • 232 Students
  • 1 Course

I work as a marketing consultant, content strategist, content writer, and corporate trainer. I've conducted training programs for BMC Software, Metro Services, Sungard, Persistent Systems, etc. I'm one of the trainers on the panel for the Google FICCI Digital Unlocked program in India.

I serve on the advisory board of Mitcon Institute of Management and deliver online training for Manipal Prolearn for their PG certification in digital marketing.

My consulting projects span a variety of sectors - technology, healthcare, HR consultants, logistics, and others, and my clients are based in the USA, Canada, the UAE, and India.


Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.