Content Strategy and Planning in B2B Marketing
What you'll learn
- Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
- Entrepreneurs will learn content strategy that will help brand building and lead generation.
- All B2B marketing professionals can learn content strategies that make content marketing successful.
Requirements
- A basic understanding of marketing concepts.
- Some exposure to digital marketing will be helpful, as well.
Description
This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.
The course modules include
1. How Content Drives B2B Marketing
2. Setting Goals for Content Marketing
3. Defining Buyer Personas
4. Defining Your Brand Voice
5. Content Themes, Pillar Content, Topic Clusters
6. Content Planning: Publishing, Promotion, Content Calendars
There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.
The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.
Who this course is for:
- Entrepreneurs, corporate managers or freelancers who work to create and promote content.
Course content
Introduction, How Content Drives B2B Marketing2 lectures • 17min
- Overview, Meet Suhasini, Why Content Strategy MattersPreview05:26
- How Content Drives B2B Marketing GoalsPreview11:49
- Content Strategy Overview Quiz3 questions
Setting Goals for Content Marketing2 lectures • 11min
Defining Buyer Personas6 lectures • 40min
Defining Your Brand Voice4 lectures • 14min
Content Themes, Pillar Content, Topic Clusters5 lectures • 25min
Content Planning: Publishing, Promotion, Content Calendars5 lectures • 34min
Instructor
![Suhasini Kirloskar](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 7 Reviews
- 42 Students
- 1 Course
I work as a marketing consultant, content strategist, content writer, and corporate trainer. I've conducted training programs for BMC Software, Metro Services, Sungard, Persistent Systems, etc. I'm one of the trainers on the panel for the Google FICCI Digital Unlocked program in India.
I serve on the advisory board of Mitcon Institute of Management and deliver online training for Manipal Prolearn for their PG certification in digital marketing.
My consulting projects span a variety of sectors - technology, healthcare, HR consultants, logistics, and others, and my clients are based in the USA, Canada, the UAE, and India.