
In this lecture, we'll introduce the topics that will be covered in this course.
In this lecture, we'll talk about the foundations of content marketing, who is a content marketer and what other professions can benefit from this course.
Learn to use Miro board checklists and navigate study path with the provided link. Duplicate boards, customize tasks, write your mission and SMART goals, and perform competitive analysis for presentations.
This lecture covers the four main components of content planning—setting goals, defining your audience, creating a content calendar, and allocating resources—to help you create purposeful, consistent, and impactful content.
This lecture discusses the importance of using a formal tone, providing detailed insights, and selecting the right distribution channels to effectively engage your target audience and position your business as an industry leader.
In this lecture, we dive into B2C marketing strategies, emphasizing the importance of creating valuable content that evokes emotions and connects with individual consumers.
In this lesson, we discuss the role of tools in a content marketer's daily tasks and how ChatGPT can assist in identifying useful tools
In this lesson, you'll get your own AI companion: the book "AI for Business".
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Learn how to use Udemy's AI Assistant for streamlining your learning.
In this lecture, we'll share the top AI tools that will make your journey much easier.
Access all the materials and templates that support your learning journey.
In this lesson, we'll talk about topics that will be covered in this section.
This lecture is about market research's pivotal role in crafting audience-centric content, fostering engagement and trust, and introducing key tools like Google Analytics and SEMrush.
This session emphasizes creating target audience personas to personalize content, outlining research steps and practical applications, with provided templates and examples for effective implementation.
In this practical lesson, we'll complete a tagret audience persona together and talk about how you can do it yourself.
In this lesson, you will learn how to use ChatGPT to build your Audience Persona
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
Definition of a customer journey and its components.
The emotional and rational part of decision making.
The emotional and rational part of decision making.
Group related keywords by topic, meaning, and search intent to create focused pages and avoid unnecessary content overlap.
Create a practical semantic core by collecting, cleaning, categorizing, clustering, and prioritizing keywords for a website.
What a competitive analysis is, its purpose. Different types of competitors.
Create a repeatable process for tracking competitor pages, content updates, keyword movements, offers, and notable SEO changes.
Create a practical tracker for organizing competitor keywords, content, backlinks, rankings, updates, strengths, and strategic opportunities.
In this lesson, you will go through the key components of content strategy creation and how to identify the type of content you need to produce.
In this lesson, we explore how ChatGPT can help create a content strategy in digital marketing. Learn how to define your content goals and target audience, generate content ideas and formats, identify suitable channels, and even create a content calendar
In this lesson, we'll talk about topics that will be covered in this section.
Explore different types of content creation: Hype and SEO.
Here, we'll gaint the ability to develop a detailed content plan for a specific period (e.g. month or quarter), including publication dates, topics, formats, special events and holiday promotions.
In this lesson you will learn how to use ChatGPT to make a plan for your social media posts. This will help you manage your posts and make your campaigns better
Discover the power of content pillars in shaping a strategy that aligns audience interests with business objectives, illustrated by industry leader Nike.
Develop relevant content ideas based on customer questions, keyword themes, search intent, funnel stages, and business objectives.
In this practical lesson, we'll fill the template for content pillars together and learn how to identify content pillars.
In this lesson, discover the importance of effective time management for personal and professional success.
Discover the "See, Think, Do, Care" model, a structured framework for understanding and addressing different stages of the customer journey.
We'll talk about the main trends in content making: video content, evergreen content, etc.
Learn how to use Google Trends to discover trending topics, analyze search statistics, and optimize content strategy for increased engagement and social media success.
Learn how to explore trending topics, analyze engagement metrics, and optimize content strategy using BuzzSumo.
Discover the importance of diversifying content types to reach wider audiences and adapt to changing trends.
In this lesson, you will learn how to generate different types of content from ChatGPT
Discover the significance of setting content standards for consistency and effectiveness.
Unlock the power of content repurposing to extend reach and cater to diverse audience preferences.
In this lesson, we'll talk about topics that will be covered in this section.
In this lesson, you will get knowledge of what copywriting is and its main benefits and features.
In this lesson, you will learn the basics of copywriting on social media.
In this lesson, you will learn how to write compelling headlines, subheads and CTAs.
Learn how to tailor your message for maximum impact on different digital platforms.
Build a logical article outline that covers the main topic, supporting questions, key sections, and reader journey.
Produce clear and engaging title options that match search intent without relying on misleading or exaggerated claims.
Improve grammar, readability, tone, structure, and consistency without allowing AI to replace your expertise or original message.
Discover the secrets of writing persuasive posts that drive sales.
In this lesson, you will discover how high-quality content can be created with the help of AI.
In this lesson, we'll talk about topics that will be covered in this section.
In this lesson, you will gain knowledge of such design basics as fonts, colors, typography, etc.
Explore graphic design tools like Canva, Pixlr, and GIMP to enhance visual content creation.
In this lesson, we will explore how to use ChatGPT to create infographics. Infographics are a powerful way to present complex information visually and clearly
Discover the significance of stock assets like photos, illustrations, videos, and audio clips, for content creation with platforms such as Unsplash, Freepik, and Adobe Stock.
A hands-on lesson focused on generating natural-sounding voice-overs with Respeecher, covering the core process from text input to final audio output.
Learn about versatile video editing software like Filmora, Lightworks, and KineMaster.
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
Learn the importance of mobile-friendly design in content marketing, utilizing platforms that prioritize mobile optimization.
Automate your video editing with AI Agent Mosaic.
Learn how to use Auphonic to enhance audio quality, streamline editing, and produce professional-sounding content efficiently
This lesson teaches you how to use Firecut to automate repetitive editing tasks and streamline your video production workflow for faster, more efficient results.
Learn how to record and edit videos with AI feature - Riverside.
Learn the importance of SEO in content marketing and its role in improving website visibility and organic traffic.
Fundamentals of SEO and reasons why it is essential.
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
In this lesson, we'll talk about different keyword categories.
In this lesson, you'll learn how ChatGPT can help you search keywords
In this lesson, you'll learn how to harness the synergy between social media and search engine optimization (SEO) to enhance your content's visibility and reach.
Actionable ways to save time and organize your SEO processes efficiently.
Main reasons why your content can be hard to find online and what can be done with it.
Discover AI-powered features of Ahrefs for keyword research, content optimization, site audit and more.
Code/website builders, on your own or with a specialist. Criteria for choosing the website builder: website hosting, SEO opportunities, content delivery network, blog, etc.
An overview of Hostinger’s capabilities for quickly launching a website, including hosting, domain setup, templates, and essential configurations without unnecessary technical complexity.
A hands-on introduction to Hostinger Horizons, showing how to build websites and simple applications using built-in tools and automation.
Learn how to transform a simple prompt into a fully functional app using AI by mastering structured thinking, iterative prompting, and the fundamentals of vibe coding.
We'll talk about what duplicate content is, why it's bad for SEO, and how to check for it on your website.
The importance of website speed for SEO and how to measure it.
Google PageSpeed Insights as a free tool for checking website loading speed.
In this lesson, you will have the ability to learn image optimization through practice with ShortPixel tool.
Learn how to craft and maintain a positive online reputation for your brand.
Understand how experience, expertise, authoritativeness, trust, originality, and user value contribute to stronger content quality.
Compare competitor coverage with your website to identify unanswered questions, missing topics, weak formats, and differentiation opportunities.
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
In this lesson, we'll talk about topics that will be covered in this section.
In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.
In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.
In this practical lesson, we'll talk about different storytelling techniques and how to use them to make your account more engaging.
In this practical lesson, we'll dive into Reels, how to make them and how can they help you attract organic traffic.
In this lesson, you will learn the basics of Facebook marketing.
Workshop on how to explore diverse post types and learn to craft engaging social media content for increased audience interaction and brand awareness.
Specifics of networks, advice to create good content, and examples of businesses using TikTok marketing.
Benefits of Twitter, its specific and how to start with Twitter for your business.
Knowledge about different types of pages on LinkedIn.
In this lesson, we'll talk about mentions, tags, instructions, headlines, natural writing, and other tips for LinkedIn.
So what is messenger marketing? Why should businesses use messenger marketing? What is a chatbot?
We'll dive into the specifics of networks, and tips on how to input Telegram in the multichannel strategy.
Set goals for your YouTube channel, focusing on consistency, value to your audience, brand building, engagement, and continuous improvement of your content creation skills.
Utilize storytelling principles on YouTube to captivate your audience and foster channel growth.
Discover YouTube monetization options, like ads, memberships, and sponsorships, accessible through The YouTube Partner Program.
In this lesson, you will learn how to generate Relevant Hashtags to your request with ChatGPT
Theoretical lecture on what the brand is and how it connects with the strategy. Why the business needs a brand? Components of a brand.
In this lesson, we'll talk about topics that will be covered in this section.
In this lesson, you will learn about community strategies and how to build and nurture online communities.
In this lesson, you will learn how to manage feedback from your audience.
Discover how to leverage feedback to tailor your content, foster community, and strengthen brand loyalty.
Learn effective strategies to foster collaboration, gain insights, and drive innovation by working with your competitors.
In this lesson, you will learn how to work with a negative attitude on social media.
Practical lesson that shows how to create popups and forms with GetResponse, boosting website engagement and conversion rates through hands-on design and customization techniques.
In this lesson, we'll talk about topics that will be covered in this section.
Learn effective social media promotion strategies to maximize engagement and reach.
Explore effective paid promotion strategies to extend reach, drive targeted traffic, and achieve marketing goals on social media platforms.
In this lesson, you will learn how to collaborate with influencers.
In this lesson, discover the importance of networking in content marketing for enhanced brand visibility and credibility.
In this lesson, we'll talk about topics that will be covered in this section.
In this lesson, learn effective methods for trend-spotting to create timely and engaging content.
Learn about evergreen content, its role in content planning, authority building, and attracting audiences.
Discover the impact of interactive content, like quizzes and polls, in engaging audiences actively, fostering conversions, and enhancing brand perception.
In this lesson, you will learn about who UGC creators are and how to work with them.
Explore the significance of cultural relevance in content marketing, exemplified by brands like McDonald's, Nike, and Coca-Cola, showcasing how understanding cultural nuances fosters audience connection, engagement, and brand loyalty.
This course contains the use of artificial intelligence.
Want to earn $60 K+ yearly as a content marketer? This course gives you the proven roadmap to become a high-value, AI-powered content strategist. Learn to create winning content, build loyal audiences, and drive measurable results, using the same tools top brands and startups use to grow fast. Whether you want to land your dream job, grow your business, or become a full-stack content marketing pro, this course will get you there.
This course contains the use of artificial intelligence.
Content marketing is more competitive than ever. Guessing your way through strategy just won’t cut it. In this AI-driven course, you’ll harness cutting-edge tools like ChatGPT and generative AI assistants to create compelling content that both engages readers and ranks on Google. Imagine generating high-quality content up to 5X faster than before, while following data-backed SEO techniques to get noticed. Stop spending hours on guesswork. This training shows you how to plan, write, and promote content with AI precision.
This hands-on masterclass, led by Google Academy Trainer Anton Voroniuk, gives you a step-by-step roadmap to transform your content marketing strategy. Anton has trained over 900,000 professionals, including teams at Coca-Cola, Vodafone, and Metro on AI-driven marketing, so you’ll benefit from proven tactics and insider expertise. By the end, you’ll not only create posts that attract and convert, but also build real skills to skyrocket your career.
WHAT YOU WILL LEARN
AI-Driven Content Strategy: Identify and segment your target audience with AI-assisted persona workshops to guide every campaign. Use ChatGPT to generate endless ideas for blog posts, videos, and social updates that resonate emotionally and solve real problems.
SEO & Optimization: Master on-page and off-page SEO using tools like RankMath and AI prompts. Learn how to optimize your site and content for search engines, fix common ranking issues, and apply proven techniques so your content outranks competitors.
Content Creation Mastery: Produce engaging, high-converting content at scale. Write persuasive articles, social posts, and marketing copy with AI assistance. Use ChatGPT for research and drafting, and QuillBot for grammar checking, paraphrasing, summarizing, and translating.
Social Media & Distribution: Promote your content across channels (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.). Use AI to automate social posts and even create interactive quizzes with the Boosting Lead tool to generate leads. Build and nurture an online community that turns followers into customers.
Performance Measurement: Set clear SMART goals and KPIs for your content campaigns. Use Google Analytics, Search Console, and AI-driven insights to track results and measure ROI. Learn to spot what’s working and fix what’s not with practical, data-driven tactics.
Community & Engagement: Leverage audience feedback and smart community management to boost engagement. Turn negative comments into opportunities, run polls and ratings, and strengthen brand loyalty with AI-assisted moderation and outreach.
Career Acceleration: Apply these skills to achieve measurable outcomes. Develop a complete content marketing plan powered by AI, and create a standout portfolio of real projects. You’ll gain the confidence and credibility to grow your business or land a $60K+/year content marketing role.
HOW THE COURSE WORKS
Comprehensive Video Lessons: 17+ hours of on-demand video lectures (each 3–10 minutes) that combine theory with hands-on examples. Learn at your own pace, pausing or re-watching anytime.
Interactive Role-Play & Quizzes: Apply concepts immediately through real-world scenario exercises and practice quizzes. Reinforce learning by doing, not just watching.
Downloadable Materials: Access checklists, content calendars, templates, and cheat-sheets. These resources let you implement what you learn straight away.
Lifetime Access & Updates: Enroll once and get unlimited lifetime access to all course content. Any future updates or new lessons added to this AI content marketing course are yours for free.
Personal Support: Get your questions answered. The instructor, Anton, is active in Q&A to help troubleshoot or clarify any topic.
Certificate: Complete the course to earn an official Udemy certificate.
WHAT YOU’LL ACHIEVE AFTER THIS TRAINING
Strategic Expertise: You’ll be able to craft and execute a complete AI-enhanced content marketing strategy from scratch.
Faster Content Production: Generate SEO-friendly content (blogs, social posts, emails) at 5X the speed using AI tools.
More Traffic & Leads: Drive organic and social traffic by applying SEO and promotion tactics. Capture leads with quiz funnels and community engagement.
Data-Driven Decisions: Analyze performance data to continuously improve your marketing and prove real ROI.
Professional Growth: Position yourself as a cutting-edge content marketer. Build a powerful portfolio and boost your career prospects (think $60K+/year roles or major business wins).
AI Proficiency: Gain practical mastery of today’s top AI marketing tools, making you more efficient and marketable than ever.
TOOLS USED IN THE COURSE
We cover all the essential tools to automate and supercharge your marketing:
ChatGPT & QuillBot: AI writing assistants for content ideation, drafting, rewriting, and editing.
RankMath, Google Analytics & Search Console: For SEO optimization and tracking your website’s performance.
Boosting Lead: A quiz-marketing platform to create interactive lead-generation quizzes.
Design & Visuals: Canva with the latest AI features, Leonardo AI, OpenArt AI, Remove bg, Simplified, Stockimg AI, and more for creating graphics and infographics.
Video & Audio: Runway’s Sora and Kling for AI-generated videos, ElevenLabs and Trupeer for AI voiceovers and audio content.
Presentation & Collaboration: Gamma App for AI-assisted presentations, Notion for organizing content and projects, plus other productivity tools.
BONUS MATERIALS
Free E-Book: Digital copy of “Cutting-Edge Digital Marketing” by Anton Voroniuk – a practical guide on attracting customers and boosting online sales.
Exclusive Templates & Checklists: Additional downloadable templates, checklists, and guides to fast-track your content marketing campaigns.
Lifetime Updates: Any new lectures or tools added to this content marketing course will be available to you at no extra cost.
Certificate of Completion: Receive a Udemy certificate to showcase your achievement.
MEET YOUR INSTRUCTOR
Anton Voroniuk is a seasoned AI and marketing expert. He’s a Google Academy Trainer and Udemy Instructor Partner who’s trained 900,000+ professionals, including teams at Coca-Cola, Vodafone, and Metro, on AI-driven marketing. With a Master’s in search engine algorithms, machine learning, and AI, Anton has been a Google & Facebook Premier Partner since 2017. He’s also Google Cloud Certified as a Generative AI Leader, recognized for applying cutting-edge AI tools to real-world business challenges.
Invest in your future risk-free: get full access to 17+ hours of actionable AI content marketing training, complete with practical role-play exercises and resources. With Udemy’s 30-day money-back guarantee, the only thing you’re risking is missing out on the marketing career growth you deserve.
This course contains a promotion.
Enroll now and start your first high-impact lesson today because turning content into clients and followers into buyers is what it’s all about.
This course contains a promotion.