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AI-Powered Content Marketing: Master ChatGPT, SEO & Strategy

Name: AI-Powered Content Marketing: Master ChatGPT, SEO & Strategy
Rating: 4.4 (1428 reviews)

Leverage AI-driven content creation & SEO to engage audiences, grow brands, & drive results with ChatGPT & AI tools

Role Play

Created byAnton Voroniuk, Anton Voroniuk Support

Last updated 4/2026

English

What you'll learn

How to create a content marketing strategy
How to find a target audience and create relevant content for it
How to form a content plan
How to create popular content that sells
How to get more subscribers and loyal customers by using engaging content
How to optimize content for good search engine visibility
Master popular analysis services
How to search for popular keywords
How to generate content ideas for both B2C and B2B
How to use ChatGPT for content marketing

Course content

31 sections • 434 lectures • 29h 40m total length

Intoduction to the Course3:11
In this lecture, we'll introduce the topics that will be covered in this course.
What is Content Marketing?3:40
In this lecture, we'll talk about the foundations of content marketing, who is a content marketer and what other professions can benefit from this course.
How to Use the Miro Board Checklists3:08
Why is Content Planning Important?3:55
This lecture covers the four main components of content planning—setting goals, defining your audience, creating a content calendar, and allocating resources—to help you create purposeful, consistent, and impactful content.
Content Marketing for B2B2:45
This lecture discusses the importance of using a formal tone, providing detailed insights, and selecting the right distribution channels to effectively engage your target audience and position your business as an industry leader.
Content Marketing for B2C2:00
In this lecture, we dive into B2C marketing strategies, emphasizing the importance of creating valuable content that evokes emotions and connects with individual consumers.
How to Use ChatGPT to Find Content Marketing Instruments2:27
In this lesson, we discuss the role of tools in a content marketer's daily tasks and how ChatGPT can assist in identifying useful tools
Getting Your Own Practical Companion1:40
In this lesson, you'll get your own AI companion: the book "AI for Business".
Course Feedback & Suggestions0:14
Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.
How to Study on Udemy Effectively?2:15
How to use an AI Assistant?6:13
Learn how to use Udemy's AI Assistant for streamlining your learning.
TOP 90 AI Tools in 2024-202510:21
In this lecture, we'll share the top AI tools that will make your journey much easier.
About Content Marketing

Course Resources0:12
Access all the materials and templates that support your learning journey.
Introduction to "Audience Analysis and Strategic Planning"1:21
In this lesson, we'll talk about topics that will be covered in this section.
The Importance of Market Research2:25
This lecture is about market research's pivotal role in crafting audience-centric content, fostering engagement and trust, and introducing key tools like Google Analytics and SEMrush.
How to Build a Target Audience Persona2:53
This session emphasizes creating target audience personas to personalize content, outlining research steps and practical applications, with provided templates and examples for effective implementation.
Workshop: Making a Target Audience Persona3:31
In this practical lesson, we'll complete a tagret audience persona together and talk about how you can do it yourself.
Build Audience Persona with ChatGPT2:31
In this lesson, you will learn how to use ChatGPT to build your Audience Persona
GenAI for Ideal Customer Profile Creation7:44
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
What is a Customer Journey?1:26
Definition of a customer journey and its components.
The Psychology of Customer Choice. Part 12:34
The emotional and rational part of decision making.
The Psychology of Customer Choice. Part 22:27
The emotional and rational part of decision making.
What Is a Competitive Analysis?2:07
What a competitive analysis is, its purpose. Different types of competitors.
Content Strategy Creation: Key Components2:49
In this lesson, you will go through the key components of content strategy creation and how to identify the type of content you need to produce.
Content Strategy Creation with ChatGPT5:40
In this lesson, we explore how ChatGPT can help create a content strategy in digital marketing. Learn how to define your content goals and target audience, generate content ideas and formats, identify suitable channels, and even create a content calendar
About Audience Analysis and Strategic Planning

Introduction to "Content Planning"0:59
In this lesson, we'll talk about topics that will be covered in this section.
How to Form a Content Plan?3:49
Explore different types of content creation: Hype and SEO.
Workshop: How to Create a Content Plan?4:50
Here, we'll gaint the ability to develop a detailed content plan for a specific period (e.g. month or quarter), including publication dates, topics, formats, special events and holiday promotions.
Content Calendar Creation Using ChatGPT2:50
In this lesson you will learn how to use ChatGPT to make a plan for your social media posts. This will help you manage your posts and make your campaigns better
Content Pillars3:52
Discover the power of content pillars in shaping a strategy that aligns audience interests with business objectives, illustrated by industry leader Nike.
Workshop: Defining Content Pillars4:37
In this practical lesson, we'll fill the template for content pillars together and learn how to identify content pillars.
Time Management2:56
In this lesson, discover the importance of effective time management for personal and professional success.
"See Think Do Care" Model3:17
Discover the "See, Think, Do, Care" model, a structured framework for understanding and addressing different stages of the customer journey.
Trends in the Content4:59
We'll talk about the main trends in content making: video content, evergreen content, etc.
How to Search for Popular Content in Google Trends?2:59
Learn how to use Google Trends to discover trending topics, analyze search statistics, and optimize content strategy for increased engagement and social media success.
How to Search for Popular Content in BuzzSumo?1:48
Learn how to explore trending topics, analyze engagement metrics, and optimize content strategy using BuzzSumo.
Diversifying Content Types2:56
Discover the importance of diversifying content types to reach wider audiences and adapt to changing trends.
Different Types of Content Generation2:15
In this lesson, you will learn how to generate different types of content from ChatGPT
Establishing Standards3:02
Discover the significance of setting content standards for consistency and effectiveness.
Repurposing Content2:47
Unlock the power of content repurposing to extend reach and cater to diverse audience preferences.
About Content Planning

Introduction to "Social Media Marketing"1:18
In this lesson, we'll talk about topics that will be covered in this section.
Instagram Marketing2:11
In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.
Instagram Insights3:18
In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.
Workshop: Storytelling for Instagram Stories5:55
In this practical lesson, we'll talk about different storytelling techniques and how to use them to make your account more engaging.
Workshop: How to Promote with Reels5:28
In this practical lesson, we'll dive into Reels, how to make them and how can they help you attract organic traffic.
Facebook Marketing2:20
In this lesson, you will learn the basics of Facebook marketing.
Workshop: Types of Engaging Posts3:33
Workshop on how to explore diverse post types and learn to craft engaging social media content for increased audience interaction and brand awareness.
TikTok Marketing3:08
Specifics of networks, advice to create good content, and examples of businesses using TikTok marketing.
Twitter Marketing3:07
Benefits of Twitter, its specific and how to start with Twitter for your business.
LinkedIn Marketing2:56
Knowledge about different types of pages on LinkedIn.
Tips for Creating Compelling LinkedIn Content3:50
In this lesson, we'll talk about mentions, tags, instructions, headlines, natural writing, and other tips for LinkedIn.
Messenger Marketing3:05
So what is messenger marketing? Why should businesses use messenger marketing? What is a chatbot?
Telegram Marketing3:03
We'll dive into the specifics of networks, and tips on how to input Telegram in the multichannel strategy.
Setting Goals for Your YouTube Channel3:24
Set goals for your YouTube channel, focusing on consistency, value to your audience, brand building, engagement, and continuous improvement of your content creation skills.
Storytelling Principles for YouTube2:26
Utilize storytelling principles on YouTube to captivate your audience and foster channel growth.
YouTube Monetization Options2:52
Discover YouTube monetization options, like ads, memberships, and sponsorships, accessible through The YouTube Partner Program.
Relevant Hashtags Creation1:23
In this lesson, you will learn how to generate Relevant Hashtags to your request with ChatGPT
Branding4:17
Theoretical lecture on what the brand is and how it connects with the strategy. Why the business needs a brand? Components of a brand.
About Social Media Marketing

Introduction to "Design and video editing"1:12
In this lesson, we'll talk about topics that will be covered in this section.
Mastering Design Basics2:13
In this lesson, you will gain knowledge of such design basics as fonts, colors, typography, etc.
Graphic Design Tools and Software2:31
Explore graphic design tools like Canva, Pixlr, and GIMP to enhance visual content creation.
Visual Infographic and ChatGPT2:35
In this lesson, we will explore how to use ChatGPT to create infographics. Infographics are a powerful way to present complex information visually and clearly
What are the Stock Assets?2:33
Discover the significance of stock assets like photos, illustrations, videos, and audio clips, for content creation with platforms such as Unsplash, Freepik, and Adobe Stock.
Creating Natural Voice-Over with Respeecher13:21
A hands-on lesson focused on generating natural-sounding voice-overs with Respeecher, covering the core process from text input to final audio output.
Video Editing Software1:55
Learn about versatile video editing software like Filmora, Lightworks, and KineMaster.
Video Content. InVideo Screencast6:08
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
Creating a Mobile-Friendly Design2:41
Learn the importance of mobile-friendly design in content marketing, utilizing platforms that prioritize mobile optimization.
Automated Video Workflow with Mosaic6:15
Automate your video editing with AI Agent Mosaic.
Mastering Auphonic for Content Creators and Marketers8:03
Learn how to use Auphonic to enhance audio quality, streamline editing, and produce professional-sounding content efficiently
Firecut: Automating Your Video Workflow8:10
This lesson teaches you how to use Firecut to automate repetitive editing tasks and streamline your video production workflow for faster, more efficient results.
About Design and Video Editing
AI Video Editing with Riverside4:53
Learn how to record and edit videos with AI feature - Riverside.

Introduction to "Search Engine Optimization (SEO) of the Content"0:58
Search Engine Optimization3:21
Learn the importance of SEO in content marketing and its role in improving website visibility and organic traffic.
What Is Search Engine and How It Works?4:22
Fundamentals of SEO and reasons why it is essential.
How to Make an Effective SEO Workflow6:35
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
Types of Keywords5:04
In this lesson, we'll talk about different keyword categories.
How to Search for Keywords3:45
In this lesson, you'll learn how ChatGPT can help you search keywords
Social Media and SEO3:19
In this lesson, you'll learn how to harness the synergy between social media and search engine optimization (SEO) to enhance your content's visibility and reach.
How to Optimize Your SEO Efforts and Make the Best of AI-Powered Tools9:26
Actionable ways to save time and organize your SEO processes efficiently.
Why Isn't Your Content Ranking? Explore Top Reasons and How to Fix it7:07
Main reasons why your content can be hard to find online and what can be done with it.
All-in-one Marketing Platform for SEO Specialists. AI-powered features6:05
Discover AI-powered features of Ahrefs for keyword research, content optimization, site audit and more.
Ways to Create a Website3:18
Code/website builders, on your own or with a specialist. Criteria for choosing the website builder: website hosting, SEO opportunities, content delivery network, blog, etc.
Fast Website Launch with Hostinger9:03
An overview of Hostinger’s capabilities for quickly launching a website, including hosting, domain setup, templates, and essential configurations without unnecessary technical complexity.
Creating Websites and Apps with Hostinger Horizons5:34
A hands-on introduction to Hostinger Horizons, showing how to build websites and simple applications using built-in tools and automation.
How to Turn a Prompt into a Working App5:52
Learn how to transform a simple prompt into a fully functional app using AI by mastering structured thinking, iterative prompting, and the fundamentals of vibe coding.
Duplicate Content2:26
We'll talk about what duplicate content is, why it's bad for SEO, and how to check for it on your website.
Website Loading Speed: How to Check It1:50
The importance of website speed for SEO and how to measure it.
Website Loading Speed: What You Need to Do2:27
Google PageSpeed Insights as a free tool for checking website loading speed.
Practice: Image Optimization5:17
In this lesson, you will have the ability to learn image optimization through practice with ShortPixel tool.
Online Reputation Management3:22
Learn how to craft and maintain a positive online reputation for your brand.
How to Monitor Your Company’s Reputation on the Web?6:16
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
About Search Engine Optimization

Introduction to "Performance Measurement"1:07
In this lesson, we'll talk about topics that will be covered in this section.
Defining Goals and Objectives3:13
Learn effective goal-setting techniques like Backward Goal Setting, SWOT Analysis, and the GROW Model to align your content marketing strategy and ensure success.
How to Set SMART Goals?3:23
Learn how to set SMART goals for your content marketing strategy, ensuring they are Specific, Measurable, Attainable, Realistic, and Time-bound.
Audience Analysis and Segmentation3:56
In this lesson, you will learn about audience analysis and segmentation.
What are KPIs. Google Search Console as a Primary Tool to Check Them4:30
In this lesson, we'll tell you how to choose and analyze basic key performance indicators.
Different Types of KPI. Part 14:02
Cost per Acquisition. Cost per Lead. Sales Target & Growth. ROI. Customer Lifetime Value. Goal Conversion Rate. Cost per Click. Click Through Rate.
Different Types of KPI. Part 22:47
Landing Page Conversion Rate. Bounce Rate. Average Time to Conversion. Average Order Value. Engagement Rate.
Workshop: Understanding of Content Performance6:06
Knowledge of key metrics to measure content performance and ways to identify them and ability to measure content performance.
About Performance Measurement

Introduction to "Copywriting"0:52
In this lesson, we'll talk about topics that will be covered in this section.
Copywriting and Social Media2:42
In this lesson, you will get knowledge of what copywriting is and its main benefits and features.
Key Tips for Writing Texts2:56
In this lesson, you will learn the basics of copywriting on social media.
Headline, Subhead, and Call-to-action as Main Components of Social Media Text1:58
In this lesson, you will learn how to write compelling headlines, subheads and CTAs.
Tailoring Copy for Digital Platforms2:24
Learn how to tailor your message for maximum impact on different digital platforms.
Workshop: How to Write a Post That Sells?2:38
Discover the secrets of writing persuasive posts that drive sales.
Practice: High-Quality Content Creation7:03
In this lesson, you will discover how high-quality content can be created with the help of AI.
About Copywriting

Introduction to "Building & Engaging Community"0:53
In this lesson, we'll talk about topics that will be covered in this section.
Community Management and Strategies3:17
In this lesson, you will learn about community strategies and how to build and nurture online communities.
Leveraging Audience Feedback for Social Media Success2:58
In this lesson, you will learn how to manage feedback from your audience.
Asking for the Audience's Opinion2:55
Discover how to leverage feedback to tailor your content, foster community, and strengthen brand loyalty.
Building Communication with Competitors3:14
Learn effective strategies to foster collaboration, gain insights, and drive innovation by working with your competitors.
Turning Negative Responses into Positive on Social Media3:30
In this lesson, you will learn how to work with a negative attitude on social media.
Engage Your Audience with Popups on Your Website6:10
Practical lesson that shows how to create popups and forms with GetResponse, boosting website engagement and conversion rates through hands-on design and customization techniques.
Building & Engaging Community

Introduction to "Project Management"1:06
In this lesson, we'll talk about topics that will be covered in this section.
Fundamentals of Project Management. Project Life Cycle3:45
Learn the fundamentals of project management and the project life cycle to effectively plan, execute, and manage content marketing initiatives.
Waterfall3:19
This lecture covers the Waterfall methodology, which is a sequential process that involves stages without arbitrary transitions. Several tools can be used to work with Waterfall, including time trackers, kanban boards, and Gantt charts.
Agile2:27
In this lecture, we discuss Agile - a methodology based on the Agile Manifesto's principles. Agile is the foundation for several Agile methods, including Scrum, Lean, and Extreme Programming. We will cover its advantages and disadvantages to help you determine if it's the right fit for your project.
Key Factors for a Successful Project3:19
In this lecture, the criteria for project success are discussed, including factors that influence it and what is necessary to implement tasks.
How to Manage Risks?2:31
Learn how to effectively manage risks in your content marketing projects to ensure smooth execution and achieve your goals.
Implementing the "Lessons learned" Technique2:52
Learn how to systematically gather feedback, document insights, and apply valuable lessons to improve future projects.
Useful Tools for Project Management3:16
Explore essential project management tools like Trello, Asana, Everhour, and Miro to optimize workflows and enhance productivity in your content marketing endeavors.
Fundamentals of Project Management

Requirements

There are no requirements, but it is recommended to have an active online project to work on
Completing the practical tasks within the course increases its effectiveness

Description

This course contains the use of artificial intelligence.

Want to earn $60 K+ yearly as a content marketer? This course gives you the proven roadmap to become a high-value, AI-powered content strategist. Learn to create winning content, build loyal audiences, and drive measurable results, using the same tools top brands and startups use to grow fast. Whether you want to land your dream job, grow your business, or become a full-stack content marketing pro, this course will get you there.

This course contains the use of artificial intelligence.

Content marketing is more competitive than ever. Guessing your way through strategy just won’t cut it. In this AI-driven course, you’ll harness cutting-edge tools like ChatGPT and generative AI assistants to create compelling content that both engages readers and ranks on Google. Imagine generating high-quality content up to 5X faster than before, while following data-backed SEO techniques to get noticed. Stop spending hours on guesswork. This training shows you how to plan, write, and promote content with AI precision.

This hands-on masterclass, led by Google Academy Trainer Anton Voroniuk, gives you a step-by-step roadmap to transform your content marketing strategy. Anton has trained over 900,000 professionals, including teams at Coca-Cola, Vodafone, and Metro on AI-driven marketing, so you’ll benefit from proven tactics and insider expertise. By the end, you’ll not only create posts that attract and convert, but also build real skills to skyrocket your career.

WHAT YOU WILL LEARN

AI-Driven Content Strategy: Identify and segment your target audience with AI-assisted persona workshops to guide every campaign. Use ChatGPT to generate endless ideas for blog posts, videos, and social updates that resonate emotionally and solve real problems.
SEO & Optimization: Master on-page and off-page SEO using tools like RankMath and AI prompts. Learn how to optimize your site and content for search engines, fix common ranking issues, and apply proven techniques so your content outranks competitors.
Content Creation Mastery: Produce engaging, high-converting content at scale. Write persuasive articles, social posts, and marketing copy with AI assistance. Use ChatGPT for research and drafting, and QuillBot for grammar checking, paraphrasing, summarizing, and translating.
Social Media & Distribution: Promote your content across channels (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.). Use AI to automate social posts and even create interactive quizzes with the Boosting Lead tool to generate leads. Build and nurture an online community that turns followers into customers.
Performance Measurement: Set clear SMART goals and KPIs for your content campaigns. Use Google Analytics, Search Console, and AI-driven insights to track results and measure ROI. Learn to spot what’s working and fix what’s not with practical, data-driven tactics.
Community & Engagement: Leverage audience feedback and smart community management to boost engagement. Turn negative comments into opportunities, run polls and ratings, and strengthen brand loyalty with AI-assisted moderation and outreach.
Career Acceleration: Apply these skills to achieve measurable outcomes. Develop a complete content marketing plan powered by AI, and create a standout portfolio of real projects. You’ll gain the confidence and credibility to grow your business or land a $60K+/year content marketing role.

HOW THE COURSE WORKS

Comprehensive Video Lessons: 17+ hours of on-demand video lectures (each 3–10 minutes) that combine theory with hands-on examples. Learn at your own pace, pausing or re-watching anytime.
Interactive Role-Play & Quizzes: Apply concepts immediately through real-world scenario exercises and practice quizzes. Reinforce learning by doing, not just watching.
Downloadable Materials: Access checklists, content calendars, templates, and cheat-sheets. These resources let you implement what you learn straight away.
Lifetime Access & Updates: Enroll once and get unlimited lifetime access to all course content. Any future updates or new lessons added to this AI content marketing course are yours for free.
Personal Support: Get your questions answered. The instructor, Anton, is active in Q&A to help troubleshoot or clarify any topic.
Certificate: Complete the course to earn an official Udemy certificate.

WHAT YOU’LL ACHIEVE AFTER THIS TRAINING

Strategic Expertise: You’ll be able to craft and execute a complete AI-enhanced content marketing strategy from scratch.
Faster Content Production: Generate SEO-friendly content (blogs, social posts, emails) at 5X the speed using AI tools.
More Traffic & Leads: Drive organic and social traffic by applying SEO and promotion tactics. Capture leads with quiz funnels and community engagement.
Data-Driven Decisions: Analyze performance data to continuously improve your marketing and prove real ROI.
Professional Growth: Position yourself as a cutting-edge content marketer. Build a powerful portfolio and boost your career prospects (think $60K+/year roles or major business wins).
AI Proficiency: Gain practical mastery of today’s top AI marketing tools, making you more efficient and marketable than ever.

TOOLS USED IN THE COURSE

We cover all the essential tools to automate and supercharge your marketing:

ChatGPT & QuillBot: AI writing assistants for content ideation, drafting, rewriting, and editing.
RankMath, Google Analytics & Search Console: For SEO optimization and tracking your website’s performance.
Boosting Lead: A quiz-marketing platform to create interactive lead-generation quizzes.
Design & Visuals: Canva with the latest AI features, Leonardo AI, OpenArt AI, Remove bg, Simplified, Stockimg AI, and more for creating graphics and infographics.
Video & Audio: Runway’s Sora and Kling for AI-generated videos, ElevenLabs and Trupeer for AI voiceovers and audio content.
Presentation & Collaboration: Gamma App for AI-assisted presentations, Notion for organizing content and projects, plus other productivity tools.

BONUS MATERIALS

Free E-Book: Digital copy of “Cutting-Edge Digital Marketing” by Anton Voroniuk – a practical guide on attracting customers and boosting online sales.
Exclusive Templates & Checklists: Additional downloadable templates, checklists, and guides to fast-track your content marketing campaigns.
Lifetime Updates: Any new lectures or tools added to this content marketing course will be available to you at no extra cost.
Certificate of Completion: Receive a Udemy certificate to showcase your achievement.

MEET YOUR INSTRUCTOR

Anton Voroniuk is a seasoned AI and marketing expert. He’s a Google Academy Trainer and Udemy Instructor Partner who’s trained 900,000+ professionals, including teams at Coca-Cola, Vodafone, and Metro, on AI-driven marketing. With a Master’s in search engine algorithms, machine learning, and AI, Anton has been a Google & Facebook Premier Partner since 2017. He’s also Google Cloud Certified as a Generative AI Leader, recognized for applying cutting-edge AI tools to real-world business challenges.

Invest in your future risk-free: get full access to 17+ hours of actionable AI content marketing training, complete with practical role-play exercises and resources. With Udemy’s 30-day money-back guarantee, the only thing you’re risking is missing out on the marketing career growth you deserve.

This course contains a promotion.

Enroll now and start your first high-impact lesson today because turning content into clients and followers into buyers is what it’s all about.

This course contains a promotion.

Who this course is for:

Everyone who wants to gain the necessary digital marketing skills to pursue an online career.
Marketers - this course will expand your skills and teach you how to work with different tools that help you create content that sells.
Entrepreneurs - entrepreneurs will be able to use the acquired skills to promote their own project online and create relevant content for their audience.
Digital Marketers - become a master at creating a content marketing strategy. After completing the courses, you will be able to bring more value to your company and create selling content.
SMM marketers - this course will make you a master of creating relevant content for your target audience and followers on media.
Content marketers - after completing this course, you will learn how to create a content plan based on strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.

AI-Powered Content Marketing: Master ChatGPT, SEO & Strategy

What you'll learn

Explore related topics

Course content

Introduction to Content Marketing12 lectures • 42min

Audience Analysis and Strategic Planning13 lectures • 38min

Content Planning15 lectures • 48min

Social Media Marketing18 lectures • 58min

Design and Video Editing13 lectures • 1hr 3min

Search Engine Optimization (SEO) of the Content20 lectures • 1hr 35min

Performance Measurement8 lectures • 29min

Copywriting7 lectures • 21min

Building & Engaging Community7 lectures • 23min

Project Management8 lectures • 23min

Requirements

Description

Who this course is for: