Content Marketing - ROI Driven B2B & B2C to Acquire New User

Name: Content Marketing - ROI Driven B2B & B2C to Acquire New User
Rating: 4.5 (42 reviews)

Best B2B and B2C content marketing strategy with case studies and tools for senior marketers to drive organic growth.

Created bySathyanarayana G

Last updated 8/2021

English

English [Auto],

What you'll learn

Content marketing case studies that will help you craft best content marketing strategy for your product.
Unique content marketing examples from some of the best product companies around the world.
Content marketing frameworks that will help you plan your content strategy.
Content marketing strategy to get SEO visibility to acquire new users for your product.
Planning content marketing funnel based on your user journey and stage of the funnel.
Build thought leadership for your brand using content.
Content repurposing of your existing blog posts into PPT's, PDF's, infographics, videos, etc.
Content distribution to the right target audience by mapping it to your content strategy.
Tracking ROI on content marketing and performance tracking for the content marketing activity.

Course content

6 sections • 24 lectures • 1h 16m total length

Welcome to content marketing1:06
Explore an ROI driven content marketing strategy to acquire new users, measure return on investment, and apply tools, distribution, and metrics across B2B and B2C funnels.
What is content marketing?1:49
Learn how content marketing creates demand by identifying customer problems, publishing easily consumed content, distributing it through the right channels, and building credibility and brand awareness.
3 laws of content marketing3:55
Discover the three laws of content marketing—inform, educate, and entertain; deliver high quality, simple content; and distribute while measuring impact to acquire new users in B2B and B2C.
Benjamin Franklin's 200 year old content marketing case study2:45
Explore a 200-year-old content marketing case study with Benjamin Franklin and Poor Richard's Almanac, showing how publishing and readership growth built his Philadelphia printing business and audience.
Genius strategy by Michelin - content marketing case study3:11
Michelin turns a tire maker into a content marketing powerhouse by launching the Michelin guide in 1900, providing maps, listings, and star-rated restaurants to inspire long drives.

Content marketing ideas for B2B companies5:25
Identify your B2B audience and address business problems with ROI-driven content. Explore blogs, case studies, checklists, how-to guides, infographics, webinars, podcasts, and customer stories to build credibility.
Lucidchart - B2B content marketing example 13:18
Explore a Lucidchart B2B content marketing example featuring a Moosejaw dog campaign that drives massive views with playful character storytelling across animals.
Shopify - B2B content marketing example 23:34
Explore B2B content marketing tactics using Shopify examples, including logo and image tools to engage audiences, e-commerce focus, and marketing charts with case studies and education.
Content marketing ideas for B2C companies4:50
Explore B2C content marketing ideas that engage emotionally with consumers, including blogs, videos, storytelling, how-to guides, UGC campaigns, behind-the-scenes content, and social media to drive engagement and brand adoption.
Blendtec - B2C content marketing example 14:18
Explore how Blendtec uses will it blend videos to drive b2c content marketing, attracting millions of views with playful, high-impact product demonstrations.
Lowe's - B2C content marketing example 21:21
Explore Lowe's B2C content marketing example, highlighting DIY videos that show how to use products to build home projects, boost engagement, and drive product perception.

Content marketing funnel6:12
Explore the content marketing funnel from awareness to evaluation, identifying keyword strategies for discovery, micro and macro conversions, and practical content ideas like case studies, demos, and how-to guides.
Tools - Content marketing stack2:00
Explore the content marketing stack, using research, publishing, and analytics tools such as WordPress, LinkedIn, Medium, Pinterest, YouTube, Google Analytics, and Search Console to track impact.
Answer the public - Content marketing tool2:25
Discover how the answer the public content marketing tool turns keywords into seeker questions, visualizes searches as a mind-map, and inspires topic ideas for brand and product content.
Exploding Topics - Content marketing tool2:10
Exploding Topics, a content marketing tool similar to Google Trends, helps analyze how people search online and identify education trends, ethics, and schools.
Followerwonk - Content marketing tool4:26
Explore Followerwonk, a content marketing tool that analyzes brands to map audience locations, engagement patterns, and keywords, helping you optimize posting times and sharpen audience outreach.
Blog Topic Generator - Content marketing tool1:26
Discover how the HubSpot blog idealise generator sparks content ideas and keyword-driven topics for your content marketing strategy.
Speedwrite - Content marketing tool2:34
Speedwrite demonstrates a content marketing tool that accelerates writing, checks grammar and originality, and helps create high-quality content quickly to boost ROI and user acquisition.
Hemmingway App - Content marketing tool1:37
Discover how the Hemingway app analyzes your content, colors sentences by readability, flags hard-to-read phrases, adverbs, and passive voice, and provides simpler alternatives to boost blog engagement.

Content Distribution4:43
Discover how to plan and execute a content distribution strategy across owned, earned, and paid properties, including websites, social profiles, media mentions, testimonials, and paid channels like ads and influencers.
Content Mapping3:16
Map content to the right audience at the right time by aligning content type, platform, and consumer behavior across owned channels, social media, email, and PR.

Content performance tracking, success metrics and best practices5:46
Track content performance with Google Analytics, using page views, time on page, and engagement to measure success through leads, conversions, social shares, comments, and backlinks.
Questions? Thank you0:52
Celebrates finishing the road to win content marketing strategy for b2b and b2c, and invites questions with contact options via LinkedIn or Google.

Requirements

Curiosity to learn content marketing

Description

Hi there, I'm Sathyanarayana and I'm the founder of Growth Meets, a growth marketing agency. I have been working with startups and brands for the last 10 years and have helped them with content marketing strategy and execution.

Content marketing has helped these brands to drive SEO visibility and acquire new customers for their products. You can start tracking positive results from content marketing activity in under 2-3 months when you do it the right way.

It's important to identify the target audience and their motivations to craft the content that will get them to take action. There are tools that will help you analyze this easily. We will explore some of these tools in this course to understand your TG like a pro.

If you are a content writer, the natural career progression for you is to become a content marketer, a more strategic role that is in demand in big product companies and startups all over the world.

This is one of the high-paying jobs that will best fit those who have a flair for content and can use their creativity to communicate the value of products to end-users.

This course will help you learn those leadership skills for the content marketers that are much needed in the industry.

I wish you all the best in your content marketing journey!

Who this course is for:

Product managers who want to get their users to use their product
Content marketers who want to get more visibility for their content
Digital marketers who want drive more users to grow organically
Marketers who want to acquire new users for their product
Startup founders who want to create awareness about their new startup
Founders who want to build thought leadership for themselves using content

Content Marketing - ROI Driven B2B & B2C to Acquire New User

What you'll learn

Explore related topics

Course content

Introduction to Content Marketing5 lectures • 13min

Content marketing for B2B and B2C6 lectures • 23min

Tools - Content marketing stack8 lectures • 23min

Content repurposing1 lecture • 3min

Content distribution and content mapping2 lectures • 8min

Content performance tracking, success metrics and best practices2 lectures • 7min

Requirements

Description

Who this course is for: