Content Marketing - ROI Driven B2B & B2C to Acquire New User
- Curiosity to learn content marketing
Hi there, I'm Sathyanarayana and I'm the founder of Growth Meets, a growth marketing agency. I have been working with startups and brands for the last 10 years and have helped them with content marketing strategy and execution.
Content marketing has helped these brands to drive SEO visibility and acquire new customers for their products. You can start tracking positive results from content marketing activity in under 2-3 months when you do it the right way.
It's important to identify the target audience and their motivations to craft the content that will get them to take action. There are tools that will help you analyze this easily. We will explore some of these tools in this course to understand your TG like a pro.
If you are a content writer, the natural career progression for you is to become a content marketer, a more strategic role that is in demand in big product companies and startups all over the world.
This is one of the high-paying jobs that will best fit those who have a flair for content and can use their creativity to communicate the value of products to end-users.
This course will help you learn those leadership skills for the content marketers that are much needed in the industry.
I wish you all the best in your content marketing journey!
Who this course is for:
- Product managers who want to get their users to use their product
- Content marketers who want to get more visibility for their content
- Digital marketers who want drive more users to grow organically
- Marketers who want to acquire new users for their product
- Startup founders who want to create awareness about their new startup
- Founders who want to build thought leadership for themselves using content
- 01:06Welcome to content marketing
- 01:49What is content marketing?
- 03:553 laws of content marketing
- 02:45Benjamin Franklin's 200 year old content marketing case study
- 03:11Genius strategy by Michelin - content marketing case study
Sathyanarayana G is a growth marketer and founder of a growth marketing firm - Growth Meets. With over a decade of experience, he helps startup founders to take their product to the next stage - Series A/B by acquiring customers and scaling their growth efforts.
Sathyanarayana is the author of "First Page in 90 Days" an SEO ebook for product managers.
He follows the mantra "Get Results without Breaking The Bank".
Sathyanarayana also mentors mid-career professionals on product marketing and growth hacking at the Institute of Product Leadership.