Content Marketing: The Lead Generating Content Plan

If you really want to drive as much traffic as possible to your website using the content you create, you need to know the two things we discuss here before ever starting to create content.

This is what helps separate those who are strategic with their content and results from those who simply guess as to what will work.

Now that you've identified the 2 things you must know before you create content (from the previous lecture), it's important to breakdown your content into a few groups to target potential buyers where they are in the buyers journey.

Whether you are a one person show or you have a team, there are 4 key roles that successful content marketing needs. Even if you will fill all of these roles yourself, it's important to make sure you are covering these different roles to get the best results.

There is nothing better than seeing immediate results. If you already have a website with content and some traffic, you're in luck. We'll look at how to easily analyze the performance of your current content so you can see which content to improve and repromote for immediate results.

Now that you've seen how to identify the best content to improve on your website to see some fast results, let's look at what you should improve to get your content ready for promotion and to see results.

The purpose of any content creation is typically to generate more website traffic and leads (+ customers and sales). In this section we're going to talk about what to add to your website to capture more leads.

Although there are lots of types of content to create, it generally falls into 1 of 3 categories. Here we'll explore those 3 categories and get ready to look at specific types of content to create within each of these categories.

While this is the most common form of content, this can actually be done in a large variety of ways.

Here's a list of many ways to create content using this specific type of content creation.

Different types of content appeal to different types of people. This form of content can work very well by itself or in conjunction with other types of content.

This is an excellent type of content that also makes it easy to create many different types of content with very little extra effort.

While this is a common form of content, many website owners don't consider this as content and tie it back to their overall content marketing strategy.

There are a lot of options for how to create a wide variety of content for these platforms. See a list of specific ideas here.

Site visitors can help create the site content in various ways. We explore those here.

Content creation takes work. So let's make this process easier by using this reduce, reuse and recycle method.

There are various ways to have content created without you having to always do the writing. In this section we will explore the 4 options for having content created.

With this step in the content idea generation process, you don't have to look far to not only see a lot of good ideas but to also see 1) how you can have the best content on the topic you choose and 2) which ideas will receive the most engagement from your target audience.

Never underestimate the value of your own assets and don't forget to nurture what you have while you build your traffic and audience. This is where you should always start with content promotion.

We all know the power of SEO but even if you're not focusing on SEO, we can still pull out some tactics that will drive traffic for us.

We'll look at a range of ways to share content to put it in front of many new eyes.

Going for the quick wins is easy but thinking long-term will always yield better results. Slowing down just a bit to do things right will pay off exponentially.

While it's easy to focus on traffic and promotion, however, when you take just a little extra time to make sure the items we cover here are in order, you'll see more results from your traffic. After all a lot of traffic with no leads or revenue isn't exciting so we want to make sure we reach the real goal of why we're working to promote our content.

Content creation and promotion should never be left up to guessing. It should be a strategic approach and you'll know exactly what to do when you are patient and test what you're doing. Let's leave the strategy up to real numbers and not our feelings or guesses.