Master keyword research and selection using the Google Ads Keyword Planner. Compare one-word, two/three-word, and long-tail keywords to forecast campaigns and bids.

Master keyword match types: broad, phrase, and exact, to trigger ads in Google Ads. Broad reaches a wide audience, phrase targets intent, and exact ensures precise keyword matching.

Master how to use negative keywords and lists in Google Ads to block irrelevant search queries, optimize CTR, and reduce spend across campaigns, ad groups, and accounts.

Explore how the search terms report reveals user queries that trigger ads, showing clicks, impressions, ctr, and how to turn top terms into keywords or negative keywords in campaigns.

Explore diverse Google Ads formats, including responsive search, shopping, dynamic search, display, call, mobile app, and video and discovery ad types.

Learn to build a responsive search ad in Google Ads by setting final URL, up to 15 headlines within 30 characters and descriptions within 90, using pinning before the review.

Create a dynamic search ad inside a Google Ads search campaign by switching to a dynamic ad group, configuring targets, providing your domain and descriptions, with headlines auto-generated by Google.

Create a responsive display ad inside a display campaign in Google Ads by uploading images, logos, headlines, and descriptions, then submit for Google's one-day review.

Learn to create a call ad in Google Ads by selecting campaign and ad group, entering country, phone number, final URL, headlines, and business name, then awaiting Google approval.

Discover how Google Ads extensions and assets enrich ads with sitelinks, location, call, lead form extensions, price, and image extensions to boost engagement and drive clicks.

Learn to create sitelink extensions in Google Ads by selecting account, campaign, or ad group level, entering sitelink text and final URL, with four extensions appearing under the ad.

Create and manage call extensions in Google Ads from the assets section, choosing account, campaign, or ad group level, then select country and phone number to display on mobile ads.

Create callout extensions in Google Ads by navigating to assets, selecting callout, and entering text at account, campaign, or ad group level, then save and preview on mobile or desktop.

Learn to create a location extension in Google Ads by linking a Google Business Profile to your Ads account. Register the business profile and connect accounts to drive store visits.

Create a structured snippet extension in Google Ads by selecting structured snippet in assets, choosing a header, listing brands, and displaying the information under ads on mobile and desktop.

Learn to create a price extension in Google Ads by using the assets section, entering product name, price, optional description, final URL, and previewing on mobile and desktop.

Create a promotion extension in Google Ads by selecting promotion, choosing an occasion, and configuring promotion type (monetary or percentage discount), product name, URL, and conditions for mobile or desktop.

Create a Google Ads lead form extension from the assets panel, including form fields, privacy URL, image, and a submission message. Add a call to action; export leads as CSV.

Create app extensions in Google Ads by selecting app extension type, choosing Android or iOS, naming the app, and adding a line text to drive users to Google Play Store.

Create the business name and business logo extensions in Google Ads by initiating advertiser verification in the assets section; once Google approves your documents, the extensions appear in your ads.

Explore dynamic keyword insertion in search ads to automatically replace keywords in headlines, enabling one ad to promote 20 marker colors within a campaign with a default text when unmatched.

Apply a live countdown in your ads to boost urgency for an upcoming event. Set days to go and end date with ad settings to drive traffic on the event day.

Learn to create a location extension in Google Ads by linking a Google Business Profile and adding the extension from the assets section to drive store visits.

Explore Google ads bidding strategies, from manual CPC to semi-automated enhanced CPC and automated options like maximize clicks, CPM, and cost-per-view bidding for YouTube ads.

Learn how to use manual CPC bidding in Google Ads by setting max CPC bids for each keyword. Access campaign settings to apply manual CPC.

Explore the maximize clicks automated bidding strategy, how Google's algorithm optimizes bids for website traffic, and how to enable it in campaign settings with a max cpc cap.

Learn how the maximize conversions bidding strategy in Google Ads uses historical conversion data to automate bidding and increase conversions for ecommerce campaigns.

Maximize conversion value uses automated bidding to maximize revenue by prioritizing products by price and by increasing bids for high-ticket items in Google Ads.

Master how to use the target impression share bidding strategy in Google Ads to improve campaign impression share, set targets, control ad location, and cap CPC bids.

Master target CPA bidding by setting an average cost per conversion to maximize conversions while controlling spend, and apply it in the Google Ads campaign settings.

Use the target roas bidding strategy in Google Ads to achieve a revenue target by optimizing conversion value per cost with automated bidding.

Explore enhanced CPC bidding, a semi-automated strategy that blends manual keyword bids with Google Ads automation to maximize conversions or conversion value.

Learn how CPM bidding, or cost per thousand impressions, charges you for every thousand ad views on Google Ads, ideal for branding campaigns in display and video.

Learn CPV bidding, a cost per view strategy for video ads that charges only when a viewer watches. Set target CPC and bid per view in a Google Ads campaign.

Discover the Google display network and how to place ads on sites (sports, news) using audience targeting (affinity, in-market, life events, detailed demographics, remarketing) and content targeting (topics, placements, keywords).

Learn how to use affinity targeting in display campaigns by selecting affinity audiences based on users' interests and habits, browsing categories, and saving targeted audiences in Google Ads.

Explore demographics targeting in display campaigns to reach users by age, gender, parental status, and household income in Google Ads, using the audiences section to set and refine targets.

Explore detailed demographics targeting in Google display campaigns, focusing on parental status, marital status, education, and home ownership.

Target in-market audiences within the display network to reach active shoppers with high purchase intent on the Google network, using category-based in-market targets for purchase and consideration campaigns.

Target life events in the Google display network to reach users during moments like graduation or job changes. Learn to apply live events targeting in a display campaign.

Learn how topics targeting in display advertising uses content categories, such as auto, retail, sports, finance, healthcare, technology, and entertainment, from the Google Display Network to target relevant websites.

Learn how to use placements targeting in Google Ads to reach specific websites, YouTube channels, videos, apps, and app categories within the Google Display Network.

Explore display keywords targeting in Google Ads, apply contextual targeting to your campaigns, and generate keyword ideas from your website or products to save and deploy.

Create custom audiences in Google Ads using custom affinity and custom intent to target users by interests, purchase intentions, searches, and site or app activity.

Learn how to create combined audiences in Google Ads by merging affinity and in-market segments to target sports enthusiasts who buy shoes online, and save the audience within your campaign.

Create a standard display campaign in Google Ads, setting objective, location, budget, and CPM, then build image and video ads with targeted audiences and publish after review.

Discover how conversion tracking in Google Ads measures sales and leads, and set it up with the Google tag and event snippet on your website.

Define a website conversion action in Google Ads and install the Google tag. Configure primary and secondary actions, set values, and implement the event snippet on the thank-you page.

Learn how to set up app conversion tracking in Google Ads by creating a new app conversion action, linking your app, and tracking installs via GA4, Firebase, or Google Play.

Learn to set up phone call conversions in Google Ads by creating a conversion action, defining call length and value, and linking it to call extensions or call-only ads.

Import external conversions into google ads by linking google analytics (ga4 or universal) or other data sources, then select and use those imported goals for conversion tracking.

Explore measurement attribution in Google Ads by comparing last-click and data-driven models, and analyze conversion data, user journeys, devices, and assisting campaigns to credit ad interactions.

Understand remarketing in Google Ads: retarget visitors who viewed products, using a Google tag and cookies, within the Google network, with 1000 IPs for search and 100 for display.

Use audience manager to build a remarketing list of website visitors who did not purchase. Generate and paste Google Ads tag code, then link the list to your remarketing campaign.

Create display or search remarketing campaigns in Google Ads by linking a remarketing list, setting budget and targeting, and building image-driven ads to follow users on the networks.

Create an app users remarketing list in audience manager, link your app to Google Ads and Google Play, then retarget downloaded-but-unpurchased users with search and display ads.

Discover how YouTube remarketing builds a list from engaged viewers, collects IP address data, and follows them with display or search ads.

Explore using customer lists for remarketing in Google Ads by uploading email data or connecting data sources like BigQuery, S3, and Redshift to target users across search and display campaigns.

Use the custom combination feature in remarketing to merge multiple lists, like visitors of product A and product B, and target users who explore both.

Link Google Analytics data to Google Ads to create remarketing lists, import users, and run search and display campaigns that follow your audience.

Learn how to use the lead form segment for remarketing by building a remarketing list from lead form extensions and linking it to search or display campaigns.

Explore YouTube advertising on the Google Ads platform and link your YouTube channel to run four ad formats: skippable in-stream, non-skippable in-stream, in-feed (video discovery), and bumper ads.

Create a skippable in-stream ad campaign in Google Ads by configuring objective, video type, targeting, bidding, budget, and attaching a YouTube ad with final URL.

Learn to create an in-feed ad campaign in Google Ads by selecting awareness and consideration, choosing video, and using CPV bidding, with budgets, dates, targeting, and video details.

Create a bumper ad campaign in Google Ads focused on branding and awareness, covering six-second video ads, CPM bidding, budgets, and audience targeting across YouTube and the Display Network.

Create a 15-second non-skippable in-stream ad campaign on Google Ads for branding and awareness, using CPM bidding, budgets, scheduling, and multi-network placement (YouTube, Google TV, display partners).

Create a Google Ads video ad sequence campaign to boost awareness and consideration. Link your YouTube channel, configure budgets, targeting, and ad formats, then publish after approval.

Create a target frequency campaign in Google Ads to show a video ad to the same user multiple times, with weekly frequency, CPM bidding, and tailored audience targeting.

Create an audio ads campaign in Google Ads to reach YouTube listeners with CPM bidding, budgets, location and language targeting, topics, and a video ad linking to a landing page.

Shopping ads in Google Ads showcase product images, prices, and descriptions on search results. Launch them by creating a Google Merchant Center account and linking product feeds to Google Ads.

Sign up for Google Merchant Center, verify ownership, and upload products manually or via feeds. Link to Google Ads to build shopping campaigns with complete product details.

Learn to build a shopping campaign with campaign, ad group, and product group structures. Bid by product group on returns, and enhance with negative keywords and audience targeting.

Create a performance max campaign in Google Ads that runs across YouTube, search, display, Discover, Gmail, and Maps, using assets and audience signals to maximize conversions.