Explore how large companies use content marketing and learn three main ways to succeed, plus a cheat sheet and a ten minute activity to set your goal.

Explore real-world content marketing case studies from Apple, Google, Udemy, and Smart Blogger, showing post-sale, presale, and education strategies that build brand awareness and sales.

Explore core content marketing terms, including blogging, WordPress, analytics, SEO, target market, affiliate marketing, keywords, and call to action, with a downloadable glossary and practical guidance.

Match your goals and personality to a content marketing style by choosing one of three paths: sell online, expand your network, or persuade others by sharing passion—and select a platform.

Explore the clearly defined roles you can play in content marketing and choose the one that best fits your passion for success. An activity helps you identify your primary role.

Identify your target audience and learn how content marketing lets you share passion and knowledge to help others take the next step, generating reciprocity and loyal customers.

Learn how to identify where your audience hangs out online, pick the best starting social platform based on demographics and goals, and repurpose content across channels.

Define your target audience, identify where they hang out online, and choose your main content platform—blog, Facebook, YouTube, or other—and tailor your approach to reach your marketing goals.

select your platform as the home base for all content marketing, and match it to your target audience and goals.

Identify your content marketing strengths and preferences to choose the best platform, then use automation to publish and republish across multiple channels.

Choose your ideal platform for content marketing using the platform decision matrix, answering four key questions to reveal what you enjoy and what fits your goals.

Explore essential content marketing tools, learn pros and cons, and publish three pieces of content, including a blog post, a YouTube video, and a Facebook post.

Discover the tools of the trade for content marketing, from blogging to Facebook and YouTube, and learn how automation and templates amplify your reach and efficiency.

Uncover essential writing, research, and publishing tools for content marketing, from imagination-driven writing and simple apps to WordPress and scheduling automation that publish and promote your posts.

Learn to write your first blog post using the reverse pyramid, with six sections: hook, promise, social proof, action steps, insider tips, and signature.

Plan a YouTube video around a concept using a storyboard and bullet-point script. Film with camera, lighting, and audio—ideally on a smartphone—apply the rule of thirds, practice, and be yourself.

Boost engagement on Facebook by leading with a benefit, staying positive, using happy outcome images, and driving readers to your blog to join your list and buy from you.

Discover how to craft the ideal Facebook post with a five-element framework: teaser text, happy outcome photo, strong headline, description, and a call to action to drive traffic and conversions.

Define a practical content marketing plan that sustains consistency, schedules publishing, and decides when to reuse or create unique content across blogs, with an actionable activity.

Design a flexible content plan as a framework that fits your style, goals, and schedule. Focus on style, creation, and distribution to grow your business and reach a larger audience.

Create a content plan to reduce overwhelm and achieve balance, avoiding duplicate ideas through a simple log. Let the plan unlock freedom and integrate content marketing into your life.

Create your content plan with the provided guide, clarifying your niche, audience, and subject. Tailor ideas to beginners, intermediate, and advanced readers, and choose your preferred content style.

Identify and avoid common content planning mistakes, such as not planning at all or planning too far ahead and too tightly. Diversify formats and repurpose content across platforms.

Select a three-times-per-week publishing schedule focused on core content, plan around your energy peaks, and use WordPress to batch-create and schedule posts, including republishing during seasonal lulls.

Create a personalized content schedule for your content marketing, aligning peak energy with your audience to master content creation, distribution, and a publishing schedule.

Review your progress with a solid content plan and content schedule, use automation tools to ease the workload, and move on to the next section to create your marketing plan.

Evaluate paid advertising for content marketers by leveraging Facebook targeting and newsletters to grow your mailing list, while testing small ad spends and measuring ROI with Google Analytics.

Explore why starting a podcast with transcripts aids long-form content, SEO, and expert interviews. Learn how podcasts reach new audiences with shareable, personal content and low startup barriers.

Evaluate when to use a webinar to boost lead generation and signal intent, while leveraging longer, visual formats, product demonstrations, transcripts for blog search engine optimization, and replay options.

Scale your content marketing success with five strategies: Facebook lookalike audiences, incentivized sharing, return on investment tracking, guest posting, and expanding to YouTube, LinkedIn, and Google.

Celebrate your achievements as a content marketer and commit to growing a business that meets your needs and reaches more people through your content marketing presence.

Maintain your content marketing system with automation and reliable updates. Leverage auto responders and posting tools to keep operations scalable and effortless.