Content Marketing: Mastering Your Content Strategy For SEO
4.5 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
134 students enrolled

Content Marketing: Mastering Your Content Strategy For SEO

Create a highly profitable inbound content marketing strategy that will attract your ideal customers
4.5 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
134 students enrolled
Created by Gary Shouldis
Last updated 5/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
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This course includes
  • 6.5 hours on-demand video
  • 5 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO)
  • How to create a profitable content strategy for your own website and for your clients
  • How to create content that will drive high quality organic traffic from Google
  • How to research highly profitable topics and search terms
  • How to create a winning content marketing funnel
  • How to convert readers of your content into customers for your business
  • How to optimize product and service pages that will rank high in Google
  • How to use content to position yourself as an expert in your industry
  • Turn content on your website into a profitable marketing channel for your business
  • How to avoid wasting time and resources on ineffective content strategies
Requirements
  • A website and a desire to grow a profitable marketing channel through content
  • A desire to create an inbound marketing channel that will attract the exact customers you want
Description

Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content.

In this course, "Content Marketing: Mastering Your Content Strategy For SEO", you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer.

Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions.  The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches.

Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?

In This Course You Will Learn:

  • How to create a content strategy that will rank content high in the search engine results

  • How to structure your content so it is optimized for SEO

  • How to research topics & keywords so you can create high impact content

  • How to optimize text, video and image based content

  • How to create a successful content marketing funnel

  • How to promote your content and get it in front of the right people

  • How to measure success for your content marketing campaigns

Get Instant Access To This Course:

  • 6+ hours of video lessons

  • Downloadable templates and resources

  • Real examples of content strategies in action

  • Premium support and answers to all your questions from marketing professionals

  • Lifetime access to updates


Why a Content Strategy Is Critical For Your Business:

  1. Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)

  2. Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)

  3. Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)

  4. Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are “compounding,” meaning that organic search steadily increases traffic to these posts over time. (HubSpot)

  5. Buyers trust content. The majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings. (DemandGen)

  6. Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half – 48% – of marketers support between three and five of their customers’ purchasing stages with specialized content. (LinkedIn Technology Marketing Community)

  7. Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)

  8. Content has become vital to many companies’ lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)

  9. Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers – 72% – believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)

  10. Content compliments traditional sales techniques perfectly. Approximately half of marketers – 49% – are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)

Your Teacher:

Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves.


Who this course is for:
  • Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.
Course content
Expand all 66 lectures 06:40:35
+ Welcome to Content Marketing: Mastering Your Content Strategy For SEO
4 lectures 11:33

Welcome to the course!  The right content strategy for SEO can turn your sleepy website into a full fledged lead generation machine.  You just need to know how to pick the right topics and keywords and to be smart when it comes to executing your content strategy.

As you go through the course remember that I am here to answer your questions so please ask if you are unsure of anything or need clarification.

There are downloads and resources at the end of some of the course sections, be sure you check them out and download then before moving on to the next section.

Preview 01:52

I discuss why a great content strategy is so important to your business success and how it has transformed my own business.

Why is Content So Important For Your Business?
03:01

One of the most important thing you can do when it comes to creating content is to understand who you are creating the content for.  Who is your audience?  What is their intent? Are they ready to buy now or just starting their research?  You need to understand these things when it comes to deciding on what type of content you are going to create.

Understand Who Are You Creating Content For
03:27

Some facts and figures to show why a great content strategy is so important.

Important Content Facts About Content Marketing
03:13
+ Developing Your Content Strategy
8 lectures 36:35

In this section of the course I discuss the importance of developing a content strategy for your business and how to create one.

Developing Your Content Strategy
02:02

Want o put your content marketing into overdrive?  Turn your website into a content hub or your industry or local area. Content and turn you into an expert in your industry and a steady source of leads for your business.

Become a Content Hub
04:27

People use search engines to find answers to their questions.  "How do I", "What is....", Where is....".....these are some of the most common types of search queries people perform in search.  A great content strategy will understand what people are searching for and create content meant to answer these queries and drive quality traffic to their website.

Create Content That People Actively Search For
01:42

It's not enough to know your audience when creating content, you need to understand their search intent before creating content.  You must know if the content you are creating is attracting people who are just starting the buyer journey or if they are getting ready to make a purchase.  Understanding this is the difference between making a sale and not making a sale with your content.

Preview 04:03

In this video I discuss the different types of content you can create as part of your content strategy.

Types of Content
01:44

In this video I show you examples of high quality content so you understand the type of content you will need to create in order to be competitive with your content.

Examples Quality Content
07:02

In this video I discuss additional content ideas to add to your content strategy.

Content Ideas
04:28

Here you can access the Content & Keyword planner spreadsheet along with a short tutorial on how to use it.  The spreadsheet has a section on keyword research which we will cover the the "Research" section of the course.  If you have any questions on using the spreadsheet please ask.

Content & Keyword Planner
11:07
+ Structuring Your Content For Search Engine Optimization (SEO)
9 lectures 01:10:42

By the end of this section you will know what you need to do to structure your content for SEO

Structuring Your Content For Search Engine Optimization (SEO)
00:47

In this video I discuss what Google's Rankbrain is, how it works and what you need to do to optimize your content for SEO.

Rankbrain
03:01

In this video I discuss LSI (Latent Semantic Indexing) Keywords, which are conceptually related terms that search engines use to deeply understand content on a web page.

LSI Keywords
02:36

In this video I discuss Domain Authority (DA), what it is, how it is used, and what you can do to increase your Domain Authority.

Preview 12:34

In this video I discuss what a content silo is and how to structure your content as a silo in order to maximize your content for SEO.

Preview 05:33

In this video I discuss how to optimize your service pages for SEO.

Optimizing Service Pages For Your Content Strategy & SEO
13:06

In this video I discuss how to optimize your ecommerce pages for SEO.

Optimizing Ecommerce Pages For Your Content Strategy & SEO
17:23

In this video I discuss how to optimize your blog pages for SEO.

Optimizing Blog Pages For Your Content Strategy & SEO
15:41

Download your content optimization checklist here.

Content Optimization Checklist
00:01
+ Content & Keyword Research
9 lectures 01:01:10

In this section of the course you will learn to to take your content ideas and to do research to determine if that topic and keyword will be worth your efforts. Creating content nobody is searching for or you have no hope of ranking high in Google is a common mistake content marketers make and leads to wasted time and money with no results.

Content & Keyword Research
00:46

Content creation is a time consuming activity, make sure you are creating the right kind of content so you are not wasting your time and money.

How To Research Content Opportunities
06:54

In this video I show you how to use Answerthepublic to find content ideas.

https://answerthepublic.com/

Answer The Public
05:55

In this video I show you how to use Keyword Tool IO to find content ideas.

https://keywordtool.io/

Keyword Tool IO
04:34

In this video I show you how to find content ideas and to do research using the Google search engine.

Using Google For Content Ideas & Keyword Research
05:47

In this video I show you how to use the Google Keyword Planner tool in Google Adwords to find and research content ideas.

https://ads.google.com/home/tools/keyword-planner/

Using Google Adwords Keyword Planning Tool
10:50

In this video I show you how to use Ubersuggest to research content ideas and to perform competitive analysis.

https://neilpatel.com/ubersuggest/

Using Ubersuggest For Content & Keyword Research
14:49

In this video I show you how to conduct competitor research using Google and the MOZ Chrome extension.

You download the MOZ Chrome extension here:

https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en


Here is the full guide for using the MOZ Chrome extension and how to customize it for your area and needs:

https://moz.com/help/research-tools/mozbar/overview

Using Google & MOZ Extension For Competitor Research
11:34

Research Tools & Resources

Research Resources
00:01
+ Creating Content Optimized For Search Engine Optimization (SEO)
7 lectures 57:54

In this section of the course I show you how to fully optimize your content for SEO and to give your content the best chance of ranking high in the search engine results.

Creating Content Optimized For Search Engine Optimization (SEO)
00:47

In this video I explain how to create amazing content and what factors will help you rank your content high in the search engine results.

How To Create Amazing Content
03:08

In this video I show you examples of content that has been optimized for SEO.

Examples of Optimized Content
06:09

In this video I show you how to optimize your blog posts for search engine optimization (SEO).

How To Optimize Your Blog Content For SEO
05:20

In this video I show you what Meta Data is and how to optimize it for SEO.

How To Optimizing Meta Data For SEO
14:59

In this video I explain what is Google's Featured Snippets and how you can optimize your content to get into this coveted spot in the Google search results.

Google Featured Snippets
13:06

This video on Schema is from my Local SEO course and explains what Schema is and how to add it to your website. 

In this video I show you what Schema Markup is and how to add it to your website and content.

Schema Markup
14:25
+ Optimizing Video Content
8 lectures 38:26

In this section of the course I show you the best platforms to host your video for SEO and marketing as well as how to optimize video for SEO as well as YouTube.

Optimizing Video Content
00:41

In this video I show you how video, Google and SEO work together.

How Video Works in Google
04:37

In this video I show you how video works and is displayed in the Google search results and the different formats that video can be displayed.

How Video is Displayed in Google and Youtube
05:51

In this video I explain the pros and cons of hosting video on your website vs hosting them on YouTube.

Should I Host My Videos On My Website Or On YouTube?
08:36

In this video I show you how to optimize your videos for SEO.

How To Optimize Video For SEO
03:07

In this video I show you how to optimize your videos and rank them in YouTube.

Ranking Your Videos In YouTube
12:32

In this video I discuss how to formulate a video content strategy and incorporate it into you overall content strategy.

How To Create a Video Content Strategy
02:59

A list of resources to help in your video content marketing.


Video Resources
00:03
+ Optimizing Image Content
5 lectures 24:14

In this section of the course I show you how images work when it comes to SEO and how to use images to help your content rank higher in the search engine results.

Optimizing Image Content
00:47

IN this video I explain how images work when it comes to SEO.

How Images Work In SEO
14:16

In this video I show you how to optimize your images for SEO.

How To Optimize Your Images For SEO
06:34

In this video I discuss how to formulate a  content strategy for image content and how to incorporate it into you content strategy.

Formulating an Image Content Strategy
02:34

A list of resources to help in your image content marketing.

Image Resources
00:03
+ Create a Content Marketing Funnel
4 lectures 19:07

In this section of the course I explain how content funnels work and how to build your own content marketing funnel.

Content Marketing Funnels
00:41

In this video I explain how content funnels work and how to set up your own content funnel.

How Content Marketing Funnels Work
07:46

In this video I explain how to use lead magnets to greatly improve the lead generation and results of your content marketing funnel.

Using Lead Magnets In Your Content Marketing Funnel
05:35

In this video I explain what content upgrades are and how to use content upgrades to improve the lead generation and results of your content marketing funnel.

Using Content Upgrades In Your Content Marketing Funnel
05:05
+ Promote Your Content
6 lectures 27:08

In this section of the course I discuss the many ways to promote your content to not only get it in front of people but to also help give your content the SEO kick start it needs.

Promote Your Content
00:53

In this video I give you some tips of getting your newly published content indexed fast by Google and other search engines.

How To Get Content Indexed & Ranking Faster
02:49

In this video I show you how to submit your content for indexing directly to Google using Google Search Console.

Getting Content Index Using Google Console
09:56

In this video I discuss the various ways to promote your content using email marketing.

Promote Content Using Email Outreach
03:41

In this video I discuss the various ways to promote your content using social media.

Promote Content Using Social Media
09:47

Some resources to help with your content promotion strategies.

Content Promotion Checklist
00:02
+ Measuring Success Of Your Content Strategy
5 lectures 52:23

In this section of the course I show you how to analyze and make improvements to your content marketing using Google Analytics as well as other resources.

Measuring Success Of Your Content Strategy
00:53

In this video I explain how you can use Google Analytics to analyze and measure the success of your content marketing strategy,

Google Analytics
04:40

In this video I show you how to use Google Analytics to analyze and measure the success of your content marketing strategy,

Google Analytics Part 2
23:41

In this video I explain how you can use Google Search Console to analyze and measure the success of your content marketing strategy and how to find opportunities for your content strategy.

Google Search Console
14:13

While not a must have, being able to track your ranking progress for content is a nice way to measure your SEO and content strategy over time. In this video I show you an very low cost tool that will help you keep track of your content when it comes to ranking in the search engines.

Keyword Ranking Reports
08:56