Content Marketing: Mastering Your Content Strategy For SEO
- 6.5 hours on-demand video
- 5 articles
- 5 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- You will learn to develop and execute on a content Strategy for Search Engine Optimization (SEO)
- How to create a profitable content strategy for your own website and for your clients
- How to create content that will drive high quality organic traffic from Google
- How to research highly profitable topics and search terms
- How to create a winning content marketing funnel
- How to convert readers of your content into customers for your business
- How to optimize product and service pages that will rank high in Google
- How to use content to position yourself as an expert in your industry
- Turn content on your website into a profitable marketing channel for your business
- How to avoid wasting time and resources on ineffective content strategies
- A website and a desire to grow a profitable marketing channel through content
- A desire to create an inbound marketing channel that will attract the exact customers you want
Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content.
In this course, "Content Marketing: Mastering Your Content Strategy For SEO", you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer.
Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions. The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches.
Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?
In This Course You Will Learn:
How to create a content strategy that will rank content high in the search engine results
How to structure your content so it is optimized for SEO
How to research topics & keywords so you can create high impact content
How to optimize text, video and image based content
How to create a successful content marketing funnel
How to promote your content and get it in front of the right people
How to measure success for your content marketing campaigns
Get Instant Access To This Course:
6+ hours of video lessons
Downloadable templates and resources
Real examples of content strategies in action
Premium support and answers to all your questions from marketing professionals
Lifetime access to updates
Why a Content Strategy Is Critical For Your Business:
Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)
Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)
Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)
Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are “compounding,” meaning that organic search steadily increases traffic to these posts over time. (HubSpot)
Buyers trust content. The majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings. (DemandGen)
Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half – 48% – of marketers support between three and five of their customers’ purchasing stages with specialized content. (LinkedIn Technology Marketing Community)
Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)
Content has become vital to many companies’ lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)
Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers – 72% – believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)
Content compliments traditional sales techniques perfectly. Approximately half of marketers – 49% – are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)
Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves.
- Suitable for all types of businesses: Service businesses, eCommerce, Bloggers, Affiliate Marketers, Digital Marketers, Marketing Agencies.
Welcome to the course! The right content strategy for SEO can turn your sleepy website into a full fledged lead generation machine. You just need to know how to pick the right topics and keywords and to be smart when it comes to executing your content strategy.
As you go through the course remember that I am here to answer your questions so please ask if you are unsure of anything or need clarification.
There are downloads and resources at the end of some of the course sections, be sure you check them out and download then before moving on to the next section.
One of the most important thing you can do when it comes to creating content is to understand who you are creating the content for. Who is your audience? What is their intent? Are they ready to buy now or just starting their research? You need to understand these things when it comes to deciding on what type of content you are going to create.
People use search engines to find answers to their questions. "How do I", "What is....", Where is....".....these are some of the most common types of search queries people perform in search. A great content strategy will understand what people are searching for and create content meant to answer these queries and drive quality traffic to their website.
It's not enough to know your audience when creating content, you need to understand their search intent before creating content. You must know if the content you are creating is attracting people who are just starting the buyer journey or if they are getting ready to make a purchase. Understanding this is the difference between making a sale and not making a sale with your content.
Here you can access the Content & Keyword planner spreadsheet along with a short tutorial on how to use it. The spreadsheet has a section on keyword research which we will cover the the "Research" section of the course. If you have any questions on using the spreadsheet please ask.
In this video I discuss Domain Authority (DA), what it is, how it is used, and what you can do to increase your Domain Authority.
In this video I discuss what a content silo is and how to structure your content as a silo in order to maximize your content for SEO.
In this section of the course you will learn to to take your content ideas and to do research to determine if that topic and keyword will be worth your efforts. Creating content nobody is searching for or you have no hope of ranking high in Google is a common mistake content marketers make and leads to wasted time and money with no results.
In this video I show you how to conduct competitor research using Google and the MOZ Chrome extension.
You download the MOZ Chrome extension here:
Here is the full guide for using the MOZ Chrome extension and how to customize it for your area and needs:
While not a must have, being able to track your ranking progress for content is a nice way to measure your SEO and content strategy over time. In this video I show you an very low cost tool that will help you keep track of your content when it comes to ranking in the search engines.