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30-Day Money-Back Guarantee
Marketing Content Marketing

Content Marketing Masterclass: Create Content That Sells

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
Bestseller
Rating: 4.5 out of 54.5 (2,662 ratings)
12,923 students
Created by Brad Merrill
Last updated 1/2021
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Increase your sales, traffic, and brand recognition using the power of digital content
  • Grow a business from scratch or build upon your existing strategy
  • Understand the cognitive buying journey and how your content can inspire people to take action
  • Optimize your website for content marketing and drive profitable user action
  • Develop a system for consistently generating new content ideas
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of content
  • Generate an endless stream of valuable content by repurposing what you've already created
  • Optimize your site for search engines to drive a consistent stream of free traffic
  • Promote your content and drive traffic from a wide variety of sources
  • Use valuable content to grow your email list and build an effective sales funnel
  • Learn about external marketing channels like Facebook, Twitter, and Instagram
  • Collect and analyze data to measure your results and optimize future campaigns
Curated for the Udemy for Business collection

Requirements

  • No prior marketing experience required.

Description

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we'll cover:

  • Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here!

  • Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.

  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.

  • Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.

  • Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.

  • Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.

  • Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.

  • SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.

  • Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.

  • Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.

  • External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside!

Who this course is for:

  • Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.

Featured review

Christine A.
Christine A.
302 courses
73 reviews
Rating: 5.0 out of 54 months ago
Very informative course and a sweet and knowledgeable instructor.The instructor shares his own experiences, what works and what doesn't in not just content marketing but creation as well.The course did fulfill my expectations. I do recommend it , it's worth it in the long run.

Course content

14 sections • 94 lectures • 3h 45m total length

  • Preview06:46

  • What Is Marketing?
    Preview03:32
  • How Marketing Has (And Hasn't) Changed
    02:54
  • Understanding The Cognitive Buying Journey (And Funnels!)
    03:45
  • A Good Way To Visualize AIDA
    00:42
  • A Word Of Warning
    00:58
  • Glossary Of Marketing Terms
    03:42

  • Preview03:46
  • Defining Your Goals
    02:41
  • The Importance Of Storytelling: How To Tell Compelling Stories
    06:08
  • How To Create Detailed Buyer Personas
    04:31
  • Action Steps: Goals & Buyer Personas
    00:19

  • Why Good Design Matters
    Preview02:55
  • The Importance Of Responsive Design
    02:18
  • How Minimizing Your Design Can Maximize Your Results
    02:22
  • Why You Should Be Using Landing Pages (And When)
    02:22
  • Baking Social Proof Into Your Site
    01:19
  • Planning For Edge Cases
    00:53
  • Why I Recommend Using WordPress
    02:08
  • Action Steps: Web Design
    00:22

  • The Importance Of Having A Reliable Ideation System
    00:45
  • Creation Begins With Consumption
    02:13
  • Conducting A "Brain Dump"
    01:19
  • The #1 Tool For Content Research And Competitive Analysis
    02:05
  • Questions Straight From Your Target Audience
    01:33
  • Eavesdropping On Niche Communities
    02:02
  • How Your Existing Audience And Content Can Help You Generate New Ideas
    01:23
  • Action Steps: Generating Content Ideas
    00:22

  • Preview02:40
  • How To Write Perfect Headlines
    03:59
  • Matching Your Audience's Tone And Vocabulary
    01:45
  • Maintaining Focus With Your Content
    01:08
  • How To Write A Call-To-Action
    03:15
  • How Grammatical Errors Can Cripple Your Marketing Efforts
    02:30
  • How To Become A Better Writer
    07:15

  • Content Types Intro
    00:33
  • How To Create Epic List Content
    02:35
  • Teaching Your Audience With Tutorials
    02:05
  • Two Approaches To Q&A Content
    02:02
  • Interviews & Profiles
    02:41
  • Combining A List With An Interview
    02:03
  • How To Create Valuable Reviews And Comparisons
    02:13
  • Working News Into Your Content Strategy
    01:09
  • Creating Valuable Roundups And Resource Lists
    01:04
  • Thought, Opinion, And Controversy
    01:44
  • Stories As A Content Format
    02:33
  • Statistics And Original Research
    01:29
  • Presenting Complex Data For Visual Learners
    01:28
  • How To Write A Case Study That Turns Readers Into Buyers
    03:05
  • Action Steps: Types Of Content
    00:10

  • Content Formats
    02:27
  • How To Generate An Endless Stream Of Fresh Content
    01:33
  • Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
    04:03
  • Action Steps: Content Formats & Repurposing
    00:12

  • Preview03:26
  • Understanding Search Engines
    03:35
  • Basic Site Setup For SEO
    03:43
  • Titles And Meta Descriptions
    03:51
  • Themes And Template Settings
    05:17
  • How To Select The Right Keywords And Create High-Ranking Content On Any Topic
    05:19
  • Does Keyword Density Matter?
    01:54
  • Internal Links
    02:10
  • Image Optimization
    01:05
  • Action Steps: SEO
    00:45

  • Preview01:07
  • Strategic Collaboration
    02:11
  • The Formula For A Perfect Guest Post Pitch
    01:25
  • A Simple Way To Get Leading Influencers To Share Your Content
    01:44
  • Teasing Your Content On Social Media
    01:48
  • How To Get Your Content Featured In Popular Resource Lists
    01:24
  • Don't Neglect This Free Source Of On-Demand Traffic
    01:08
  • How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
    03:01
  • An Extremely Effective Way To Significantly Grow Your Audience Overnight
    04:03

Instructor

Brad Merrill
Entrepreneur, Journalist, & Bestselling Instructor
Brad Merrill
  • 4.5 Instructor Rating
  • 18,825 Reviews
  • 80,096 Students
  • 8 Courses

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup.

Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape.

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