Content Marketing: Grow Your Business with Content Marketing
4.4 (2,077 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
156,455 students enrolled

Content Marketing: Grow Your Business with Content Marketing

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!
4.4 (2,077 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
156,455 students enrolled
Last updated 4/2019
English
English [Auto-generated]
Current price: $119.99 Original price: $199.99 Discount: 40% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 6 articles
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to use content marketing to grow your business
  • Create simple marketing funnels that actually work, turning strangers into repeat customers
  • Get more followers, subscribers, and potential customers
  • Develop a content ideation and creation system that doesn't burn you out
  • Understand who your target audience is to create better content
  • Publish content in the right format and place for your target audience
  • Use social media like Facebook, Instagram, Pinterest and Twitter to deliver and promote your content
  • Measure the results of your content marketing and iterate for success
Requirements
  • No prior knowledge of content marketing is required.
  • You'll learn all of the basics of content, so this is the perfect course for beginners.
Description

Welcome to the only class you need to learn how to use content marketing to grow your business and brand.

From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.

After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:

  • Get more followers

  • Increase website traffic

  • Grow an email list

  • Make more sales

  • and so much more!

This content marketing course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business

What will you learn?

  • Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.

  • Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.

  • Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.

  • Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.

  • Content Marketing Formats: Understand the different types of content and which ones are best for your business.

  • Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.

  • Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.

  • Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.

  • Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.

  • Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.

This content marketing course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.

Our Happiness Guarantee

If you aren't happy with the course, we have a 30-day 100% money-back guarantee. If you're not satisfied, you can get a full refund.

We always try our best to support you, answer your questions in a timely manner, and update the course if there's anything you need.

What are you waiting for?

Start using modern content marketing methods today! I'll help you come up with a full-fledged content marketing strategy to help grow your business.

See you in class!

Phil

Who this course is for:
  • Anyone looking to grow a business with content marketing
  • Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers
  • Beginners just getting started with an online digital marketing strategy
  • Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business
Course content
Expand all 58 lectures 05:24:07
+ Introduction to the Content Marketing Course
2 lectures 03:14

In this lesson, you'll learn what this content marketing course is all about and how it will help you grow your brand & business.

Preview 03:07

This lesson of the content marketing course contains a downloadable guide that gives an overview of what content marketing is.


DOWNLOAD: The Ultimate Guide to Content Marketing
00:07
+ Content Marketing Basics
4 lectures 13:45

This lesson of the content marketing course covers the basics of what content marketing is and why it is important for any modern business.

Preview 04:09

This lesson of the content marketing course includes a downloadable pdf with 10 of the best content marketing ideas you can get started with today!

DOWNLOAD: Top 10 Content Marketing Ideas
00:11

This lesson of the content marketing course covers the basic content formats and the different platforms you can use to post any kind of content.

Preview 02:48

This lesson of the content marketing course covers what a marketing funnel is, which is super important. Content marketing funnels are the way you get someone from finding about your brand to making a purchase.

Preview 06:37
+ Define Your Brand & Purpose
5 lectures 14:01

This lesson of the content marketing course includes a downloadable branding worksheet that you can use throughout the rest of this section.

DOWNLOAD: Branding Worksheet
00:06

This lesson of the content marketing course covers the importance of defining your brand's goals and purpose. Knowing this will lead to better quality content marketing.

What is Your Brand's Purpose?
02:40

This lesson of the content marketing course covers how to come up with a positioning statement, which helps you understand your brand's goals, target audience, and core benefits to the world.

How to Position Your Brand
04:45

This lesson of the content marketing course covers your USP (or unique selling proposition), which is what makes you different than your competitors. Knowing this will help you create better content marketing that attracts customers to your brand rather than a competitor.

What is Your Unique Selling Proposition?
02:29

This lesson of the content marketing course covers what a brand personality is, which comes through in any type of content marketing you do.

Choose Your Brand Personality
04:01
+ Define Your Target Audience
4 lectures 22:44

This lesson of the content marketing course dives deep into figuring out who your target audience is. By understanding your target audience, you'll be able to create better content that serves your unique audience.

Who is Your Target Audience? Create Content for Them!
05:49

This lesson of the content marketing course dives deeper into your target audience and figuring out their pain points which will help you come up with the right content to help them solve their problems.

Understand Your Audience's Pain Points to Improve Your Content
06:11

This lesson of the content marketing course covers how to find out where to connect with your audience.

Where Does Your Audience 'Live' Online?
04:59

This lesson of the content marketing course teaches you how to create a customer persona, which will help you when creating content.

Create Customer Personas and Create Content for Them
05:45
+ Come Up with Great Content Marketing Ideas
4 lectures 37:39

This lesson of the content marketing course covers how to come up with a system to organize ideas for any kind of content marketing you do.

Create an Ideation System to Ramp Up Your Content Creation
06:14

This lesson of the content marketing course is a case study where Phil practices coming up with ideas. You'll see his real-world process for inspiration.

Content Marketing Case Study: Idea Brainstorm
12:00

This lesson of the content marketing course is a case study where Phil practices researching content ideas. You'll see his real-world process for inspiration.

Content Marketing Case Study: Idea Research
13:39

This lesson of the content marketing course covers how to ask your audience for content ideas, and why this is a great idea.

Ask Your Audience to Get Great Content Marketing Ideas
05:46
+ Content Marketing Formats
7 lectures 52:36

This lesson of the content marketing course dives deep into the types of content you can use in your content marketing.

What Content Marketing Formats Are There?
03:02

This lesson of the content marketing course is a case study where Phil shares written articles that have successfully grown his business.

Content Marketing Case Study: Writing / Articles
12:43

This lesson of the content marketing course is a case study where Phil shares photographic & visual content that has successfully grown his business.

Content Marketing Case Study: Visuals / Photography
10:43

This lesson of the content marketing course is a case study where Phil shares videos that have successfully grown his business.

Content Marketing Case Study: Video
09:13

This lesson of the content marketing course is a case study where Phil shares audio content that have successfully grown his business.

Content Marketing Case Study: Audio / Podcasts
05:32

This lesson of the content marketing course is a case study where Phil shares social media content that have successfully grown his business.

Content Marketing Case Study: Social Media
06:24
Repurposing Your Content to Save Time and Make Life Easier
04:59
+ Create Amazing Content to Market Your Business
6 lectures 46:51

This lesson of the content marketing course introduces this section which will give you tips on each type of content.

Introduction to this Section
03:52

This lesson of the content marketing course gives you tips for writing great content.

Write Great Content | Tips for Improving Your Written Content Marketing
11:40

This lesson of the content marketing course gives you tips for creating great video content.

Make Great Video Content | Tips for Improving Your Video Content Marketing
11:46

This lesson of the content marketing course gives you tips for creating great visual content.

Make Great Visual Content | Tips for Improving Your Visual Content Marketing
03:27

This lesson of the content marketing course gives you tips for creating great audio content.

Make Great Audio Content | Tips for Improving Your Audio Content Marketing
05:34

This lesson of the content marketing course gives you tips for creating great social media content.

Make Great Social Media Content | Tips for Improving Your Social Media Content
10:32
+ Publish Your Content
7 lectures 28:12

This lesson of the content marketing course includes a downloadable checklist you can use to help you with your social media content.

DOWNLOAD: Social Media Checklist
00:09

This lesson of the content marketing course covers how to come up with a social media marketing plan and schedule to simplify your life and create an engaged following.

Create a Marketing Plan & Content Schedule
12:30

This lesson of the content marketing course includes a downloadable content marketing schedule you can replicate or use for inspiration.

DOWNLOAD: Sample Content Marketing Calendar
00:16

This lesson of the content marketing course covers where to post written content online.

Where Should You Post Articles?
04:17

This lesson of the content marketing course covers where to post video content online.

Where Should You Post Video Content?
04:22

This lesson of the content marketing course covers where to post audio content online.

Where Should You Post Audio Content?
04:35

This lesson of the content marketing course covers where to post visual content online.

Where Should You Post Visual Content?
02:02
+ Content Marketing Funnels
5 lectures 27:37

This lesson of the content marketing course dives deeper into creating a marketing funnel.

Create a Content Marketing Funnel
02:32

This lesson of the content marketing course is a case study where you can see an actual example of Phil's email marketing funnels.

Content Marketing Case Study: Email Marketing Funnel
07:08

This lesson of the content marketing course is a case study where you can see an actual example of Phil's article / content marketing funnels.

Content Marketing Case Study: Article Marketing Funnel
05:24

This lesson of the content marketing course is a case study where you can see an actual example of Phil's video marketing funnels.

Content Marketing Case Study: Video Marketing Funnel
07:58

This lesson of the content marketing course is a case study where you can see an actual example of Phil's social media marketing funnels.

Content Marketing Case Study: Social Media Marketing Funnel
04:35
+ Promote Your Content
8 lectures 25:26

This lesson of the content marketing course covers what you'll learn in this section about promoting your content.

Introduction to this Section
00:40

This lesson of the content marketing course includes a downloadable promotion timeline which you can use for inspiration.

DOWNLOAD: Sample Content Marketing Promotion Schedule
00:08

This lesson of the content marketing course covers how to increase your social media engagement on your content.

Boost Social Media Engagement
06:05

This lesson of the content marketing course covers how to promote your content with email.

Promote Content with Email
06:57

This lesson of the content marketing course covers how to promote your content with word of mouth marketing.

Promote Content by Word of Mouth
02:43

This lesson of the content marketing course covers how to promote your content with traditional marketing techniques.

Promote Content with Traditional Marketing Techniques
02:32

This lesson of the content marketing course covers how to promote your content with collaborations.

Promote Content with Collaborations
03:17

This lesson of the content marketing course covers how to promote your content with paid advertising.

Promote Content with Paid Advertising
03:04