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Marketing Content Marketing

Content Marketing: Grow Your Business with Content Marketing

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!
Rating: 4.5 out of 54.5 (3,061 ratings)
172,180 students
Created by Phil Ebiner, Video School
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to use content marketing to grow your business
  • Create simple marketing funnels that actually work, turning strangers into repeat customers
  • Get more followers, subscribers, and potential customers
  • Develop a content ideation and creation system that doesn't burn you out
  • Understand who your target audience is to create better content
  • Publish content in the right format and place for your target audience
  • Use social media like Facebook, Instagram, Pinterest and Twitter to deliver and promote your content
  • Measure the results of your content marketing and iterate for success

Requirements

  • No prior knowledge of content marketing is required.
  • You'll learn all of the basics of content, so this is the perfect course for beginners.

Description

Welcome to the only class you need to learn how to use content marketing to grow your business and brand.

From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.

After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:

  • Get more followers

  • Increase website traffic

  • Grow an email list

  • Make more sales

  • and so much more!

This content marketing course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business

What will you learn?

  • Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.

  • Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.

  • Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.

  • Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.

  • Content Marketing Formats: Understand the different types of content and which ones are best for your business.

  • Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.

  • Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.

  • Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.

  • Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.

  • Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.

This content marketing course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.

Our Happiness Guarantee

If you aren't happy with the course, we have a 30-day 100% money-back guarantee. If you're not satisfied, you can get a full refund.

We always try our best to support you, answer your questions in a timely manner, and update the course if there's anything you need.

What are you waiting for?

Start using modern content marketing methods today! I'll help you come up with a full-fledged content marketing strategy to help grow your business.

See you in class!

Phil

Who this course is for:

  • Anyone looking to grow a business with content marketing
  • Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers
  • Beginners just getting started with an online digital marketing strategy
  • Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business

Featured review

Jeremy Hazel
Jeremy Hazel
243 courses
84 reviews
Rating: 5.0 out of 5a year ago
Always a good course from VSO.........this is not the first one I have taken , but Phil always adds new insights even to familiar topics.......as an example the addition of retention to the AIDA funnel is a key topic.....how do we retain the customers we worked so hard to get.....this is a different type of content and he covers it wonderfully

Course content

13 sections • 61 lectures • 5h 29m total length

  • Preview03:07
  • DOWNLOAD: The Ultimate Guide to Content Marketing
    00:07
  • Tips to Improve Your Course Taking Experience
    01:06

  • Preview04:09
  • DOWNLOAD: Top 10 Content Marketing Ideas
    00:11
  • Preview02:48
  • Preview06:37

  • DOWNLOAD: Branding Worksheet
    00:06
  • What is Your Brand's Purpose?
    02:40
  • How to Position Your Brand
    04:45
  • What is Your Unique Selling Proposition?
    02:29
  • Choose Your Brand Personality
    04:01

  • Who is Your Target Audience? Create Content for Them!
    05:49
  • Understand Your Audience's Pain Points to Improve Your Content
    06:11
  • Where Does Your Audience 'Live' Online?
    04:59
  • Create Customer Personas and Create Content for Them
    05:45

  • Create an Ideation System to Ramp Up Your Content Creation
    06:14
  • Content Marketing Case Study: Idea Brainstorm
    12:00
  • Content Marketing Case Study: Idea Research
    13:39
  • Ask Your Audience to Get Great Content Marketing Ideas
    05:46

  • What Content Marketing Formats Are There?
    03:02
  • Content Marketing Case Study: Writing / Articles
    12:43
  • Content Marketing Case Study: Visuals / Photography
    10:43
  • Content Marketing Case Study: Video
    09:13
  • Content Marketing Case Study: Audio / Podcasts
    05:32
  • Content Marketing Case Study: Social Media
    06:24
  • Repurposing Your Content to Save Time and Make Life Easier
    04:59

  • Introduction to this Section
    03:52
  • Write Great Content | Tips for Improving Your Written Content Marketing
    11:40
  • Make Great Video Content | Tips for Improving Your Video Content Marketing
    11:46
  • Make Great Visual Content | Tips for Improving Your Visual Content Marketing
    03:27
  • Make Great Audio Content | Tips for Improving Your Audio Content Marketing
    05:34
  • Make Great Social Media Content | Tips for Improving Your Social Media Content
    10:32

  • DOWNLOAD: Social Media Checklist
    00:09
  • Create a Marketing Plan & Content Schedule
    12:30
  • DOWNLOAD: Sample Content Marketing Calendar
    00:16
  • Where Should You Post Articles?
    04:17
  • Where Should You Post Video Content?
    04:22
  • Where Should You Post Audio Content?
    04:35
  • Where Should You Post Visual Content?
    02:02
  • Case Study: Phil's Facebook Video Content
    03:45

  • Create a Content Marketing Funnel
    02:32
  • Content Marketing Case Study: Email Marketing Funnel
    07:08
  • Content Marketing Case Study: Article Marketing Funnel
    05:24
  • Content Marketing Case Study: Video Marketing Funnel
    07:58
  • Content Marketing Case Study: Social Media Marketing Funnel
    04:35

  • Introduction to this Section
    00:40
  • DOWNLOAD: Sample Content Marketing Promotion Schedule
    00:08
  • Boost Social Media Engagement
    06:05
  • Promote Content with Email
    06:57
  • Promote Content by Word of Mouth
    02:43
  • Promote Content with Traditional Marketing Techniques
    02:32
  • Promote Content with Collaborations
    03:17
  • Promote Content with Paid Advertising
    03:04

Instructors

Phil Ebiner
Top-Rated Instructor, 2 Million+ Students
Phil Ebiner
  • 4.6 Instructor Rating
  • 282,420 Reviews
  • 2,191,281 Students
  • 142 Courses

great courses for beginners

I'll teach you the skills necessary to stand out from the crowd. Whether it’s a personal passion or a business pursuit, you can learn video, photography, art, design, marketing skills and more here.

learn by doing

Step-by-step tutorials and project-based learning.

get support

One-on-one support from experts that truly want to help you.

don’t stress. have fun.

With our happiness guarantee, you have nothing to worry about. Become a member or join an individual course today. We have a 30-day money-back guarantee on all courses.

more about phil

My professional background is in video production and editing. I graduated from Loyola Marymount University's School of Film and Television in 2011. Since then, I've worked on thousands of projects that have appeared in movie theaters, film festivals, television and online.

Today, I create all kinds of things from photographs that can be seen on my Instagram to homemade sourdough bread that feeds my family. Who knows where life will take me. But I know wherever I am, I'll be creating.

Since 2012, I've been creating online courses that over two million students from around the world have taken. Course topics include everything from photography and video to design and business courses. If I can't teach it , I collaborate with other experts who share their skills with absolute beginners.

Video School is my website where you can take my online courses. You can also find them on top course platforms like Udemy.

Photography & Friends is a website and community I created to help new photographers become confident with their cameras.

I can't wait to see you in class!

- Phil

Video School
Learn Creative Skills
Video School
  • 4.6 Instructor Rating
  • 297,832 Reviews
  • 2,142,269 Students
  • 163 Courses

Learn creative skills, from absolute beginner to advanced mastery. 

Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design and business.

Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Education makes the world a better place. Make your world better with new skills!

Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.

All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!

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