Content Marketing

Name: Content Marketing
Rating: 4.3 (163 reviews)

More than 80,000 business owners have taken my class since 2014 – it's now available online

Created bySteven Matt

Last updated 3/2020

English

What you'll learn

How to develop helpful, relevant, engaging content
How to find content ideas
Where to find content producers
How to repurpose content

Course content

4 sections • 7 lectures • 32m total length

Introduction0:26
In this lecture you will be introduced to your Instructor, Steven Matt, and hear welcome message about what you'll learn in the course.
What is Content Marketing?3:27
In this lecture, you will learn about the NPR rule, the 80/20 principal, and the different types of content you can produce for your customers.

Best Practices for Developing Content9:31
In this lecture, you’ll learn what makes content helpful, relevant, and engaging. You’ll learn about the Hub and Spoke Model and how you can use it to increase conversions and your ranking on Google. I’ll discuss the differences between Paid, Owned, and Earned Media Types. I’ll explain the Loyalty Loop and how you should create content at each stage.
Effective Content Marketing Examples5:43
In this lecture, I will review effective content marketing examples for blog posts, video, infographics, and videos. You’ll learn what makes content effective.

Coming up with Content Topics5:38
In this lecture, you will learn how to discover topics to write about. I’ll demonstrate the use of AnswerThePublic.com, which you can use to come up with ideas for content.
Repurposing Content1:46
In this lecture, you will learn about repurposing content and how it can increase traffic to your site, engagement on social media, and your overall reach online.
Creating a Content Calendar3:36
In this lecture, you will learn about repurposing content and how it can increase traffic to your site, engagement on social media, and your overall reach online.

Requirements

Access to a computer with Internet connection

Description

In this course, you will learn how to develop a marketing strategy that will help increase your ranking on Google, attract more customers, and get people to share your content.

Learn how to produce helpful, relevant, engaging content
Learn how to use tools like Google Trends and Answer The Public to discover topics to write about
Learn how to repurpose content in social media and Email
Learn how to use a content calendar

Who this course is for:

Business owners that want to grow
Working professionals that want to learn digital marketing
Entrepreneurs that want to do the digital marketing themselves

Content Marketing

What you'll learn

Explore related topics

Course content

Introduction to Content Marketing2 lectures • 4min

Developing Content2 lectures • 15min

Content Audit0

Developing Content3 lectures • 11min

Requirements

Description

Who this course is for: