Content Marketing

More than 80,000 business owners have taken my class since 2014 – it's now available online
Rating: 4.3 out of 5 (62 ratings)
2,211 students
Content Marketing
Rating: 4.3 out of 5 (62 ratings)
2,207 students
How to develop helpful, relevant, engaging content
How to find content ideas
Where to find content producers
How to repurpose content


  • Access to a computer with Internet connection

In this course, you will learn how to develop a marketing strategy that will help increase your ranking on Google, attract more customers, and get people to share your content.

  • Learn how to produce helpful, relevant, engaging content

  • Learn how to use tools like Google Trends and Answer The Public to discover topics to write about

  • Learn how to repurpose content in social media and Email

  • Learn how to use a content calendar

Who this course is for:
  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves
4 sections • 7 lectures • 32m total length
  • Introduction
  • What is Content Marketing?
  • Best Practices for Developing Content
  • Effective Content Marketing Examples
  • Conduct a Content Audit
  • Coming up with Content Topics
  • Repurposing Content
  • Creating a Content Calendar

Global Digital Marketer & Entrepreneur
Steven Matt
  • 4.2 Instructor Rating
  • 1,183 Reviews
  • 22,777 Students
  • 6 Courses

Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.