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Content Ideation and Marketing Funnels
Rating: 4.3 out of 5(99 ratings)
7,814 students

Content Ideation and Marketing Funnels

Learn tips to create awsome content! Learn to optimize a marketing funnel process through intelligently crafted content.
Created byGirijan Raghavan
Last updated 4/2017
English

What you'll learn

  • Learn more tactics to optimize content marketing
  • Learn new skills to create effective content for marketing

Course content

2 sections • 15 lectures • 1h 59m total length

  • Ideas for Content Creation6:55

    This lecture explains content ideation which is the process of finding relevant topics for new content creation.

  • Content Creation Ideas3:05

    This is a short lecture which explains the "idea" behind content creation and how important it is to have good content creation ideas.

  • Content Creation Tactics11:33

    This lecture speaks about source of "ideas" for content creation. A couple of tactics to generate ideas for content creation is discussed. Brainstorming is one tactic which is extensively discussed in this lecture.

  • More Content Creation Ideas12:08

    More content creation tactics like asking followers, checking blog specific search engines, Quora forum, industry related blogs, webinars and podcast, industry events etc. are discussed in this lecture.

  • Content Creation Tips8:10

    In this lecture discussion on content creating tactics is continued with focus on own content published in the past.

  • Competitive Research for Content Creation5:48

    This lecture deals with competitive research - which is about assessment of the strengths and weaknesses of content published by potential competitors and taking good ideas from them.

  • Importance of Retention and Loyalty6:39

    This lecture speaks about the importance of retaining existing customers and that it is more economical to do so. It also gives the types of content sets used to retain customers.

  • Important Factors of Competitor's Content7:34

    This lecture discusses about few common factors of competitor's content that should be monitored for competitive research.

  • Learn Content Strategy from Competitors7:28

    This lecture explains how other types of content of competitors content like email campaigns etc. could be studied to create new concepts in your content strategy.

Requirements

  • Basic knowledge of content marketing.

Description

Today you have a problem of selling your product or service if you do not have an audience. Having an audience is not enough. You need to have an engaging audience. You need to have a targeted audience from your niche market. If these conditions are fulfilled, then you have a fair chance to succeed in your marketing initiatives. 

Audience dictates the terms of marketing. No wonder, today customer is the king of a market. And marketers need high quality content to appease him.  
 
Considering that the very basic requirement for achieving success in marketing is having an engaging audience, the least required for this to happen is a fair amount of communication between you and your audience. You need high quality content to achieve this. Today, creating high quality content capable of engaging an audience is a big challenge. 

I have made this course considering the two most important factors of marketing. 

1. Need to find or create high quality content 

2. Have a smooth process to sell your products or services. 

The two sections of this course address these two aspects of marketing - 

First Section

The first part of this course covers aspects of content creation. Need for creating killer content is a must. This course will give you scores of ideas to find killer ideas for content creation.  

Second Section

The second part of this course is about building the process of a marketing funnel using intelligently crafted content. This helps a great deal to sell more products or service to your audience. The different phases of a marketing funnel is explained along with types of content sets required to optimize its functioning. This is an important process which every content marketer should know. 

Who this course is for:

  • Students interested to learn more content creation methods.
  • Students who desire to fine-tune content marketing skills.
  • Students willing to expand their knowledge in content marketing.

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