Content Ideation and Marketing Funnels
- Basic knowledge of content marketing.
Today you have a problem of selling your product or service if you do not have an audience. Having an audience is not enough. You need to have an engaging audience. You need to have a targeted audience from your niche market. If these conditions are fulfilled, then you have a fair chance to succeed in your marketing initiatives.
Audience dictates the terms of marketing. No wonder, today customer is the king of a market. And marketers need high quality content to appease him.
Considering that the very basic requirement for achieving success in marketing is having an engaging audience, the least required for this to happen is a fair amount of communication between you and your audience. You need high quality content to achieve this. Today, creating high quality content capable of engaging an audience is a big challenge.
I have made this course considering the two most important factors of marketing.
1. Need to find or create high quality content
2. Have a smooth process to sell your products or services.
The two sections of this course address these two aspects of marketing -
The first part of this course covers aspects of content creation. Need for creating killer content is a must. This course will give you scores of ideas to find killer ideas for content creation.
The second part of this course is about building the process of a marketing funnel using intelligently crafted content. This helps a great deal to sell more products or service to your audience. The different phases of a marketing funnel is explained along with types of content sets required to optimize its functioning. This is an important process which every content marketer should know.
- Students interested to learn more content creation methods.
- Students who desire to fine-tune content marketing skills.
- Students willing to expand their knowledge in content marketing.
- Ideas for Content Creation06:55
- Content Creation Ideas03:05
- Content Creation Tactics11:33
- More Content Creation Ideas12:08
- Content Creation Tips08:10
- Competitive Research for Content Creation05:48
- Importance of Retention and Loyalty06:39
- Important Factors of Competitor's Content07:34
- Learn Content Strategy from Competitors07:28
- A Marketing Funnel07:21
- Stages of a Marketing Funnel10:44
- Content Creation Tactics03:51
- Discovery Phase of a Marketing Funnel09:35
- How to address subscribers in Consideration Phase11:00
- Conversion of Subscribers to Customers08:04
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.