How To Develop A Successful Content Marketing Strategy
4.3 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
889 students enrolled

How To Develop A Successful Content Marketing Strategy

Discover the benefits of content marketing – create a content marketing plan that generates leads & builds your brand.
4.3 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
889 students enrolled
Created by MindMekka ®
Last updated 10/2018
English
English
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 7 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Recognize the four core areas of content marketing
  • Identify your core business goals & align these with your content marketing strategy
  • Describe your ideal customer and know which content they prefer
  • Pick content types you enjoy creating that also deliver the desired results
  • Upon completion of this course, you will have a complete content marketing plan you can put into action right away, as well as an outline of your content schedule for the next three months
Requirements
  • There are no prerequisites for this course.
Description

Learn how you can use content marketing to build and expand your brand, generate more leads, increase sales and build customer loyalty. You will learn how to create a content marketing plan that will eliminate overwhelm and is realistic in terms of your time and resource constraints.

 

Accelerate Your Business Growth with a Content Marketing Plan That Delivers Results

 

Recognize the four core areas of content marketing

Identify your core business goals & align these with your content marketing strategy

Create content that makes you a trusted source of information for your customers

Build a content marketing plan that propels you towards success

 

Tap into This Powerful & Low-Cost Marketing Channel

 

Why is content marketing so effective? The short answer is because people want substance. They want content that helps them with their problems, entertains them, and helps them save money & time. 

 

People don’t pay as much attention to traditional advertising anymore. This is because they are bombarded with a daily deluge of ads, to such an extent that most of it is just noise. As a result, it’s important to build relationships with your audience members. They’re not very likely to buy from you cold. Instead, you have to become a trusted source of the information they want & need. You become this trusted source through content creation & marketing. Good quality content cuts through all the noise.

 

Actually, this is good news for marketers because advertising is expensive while content creation is free or low cost. It just takes an investment in time and effort to develop an organized marketing plan, create content, and distribute it. But the low-cost nature of content marketing means that any business, no matter the size, can reap its benefits.

 

With the templates, tools & strategies provided you’ll have a complete content marketing plan and three month editorial calendar upon completion of this course. That means you’ll not only have learnt how to create a content marketing plan, but you’ll already have one that you can start implementing right away!


So, hit that enrol button and let's get started!

Who this course is for:
  • Small Business Owners
  • Entrepreneurs
  • Startups
  • Business Coaches & Consultants
Course content
Expand all 15 lectures 48:33
+ Introduction & Course Overview
3 lectures 07:58
Course Materials
00:22
Action Step 1⇒ Evaluate Your Current Content Creating & Marketing Efforts
00:04
+ Keeping Your Audience In Mind When Creating Content
2 lectures 07:37
Action Step 3 ⇒ Define Your Ideal Customer & The Content Types They Like Best
00:04
+ Constructing Your Content Marketing Plan & Your Editorial Calendar
4 lectures 18:03
Creating Your Content Marketing Plan
08:43
Action Step 4 ⇒ Create a One-Page Content Marketing Plan For a High-Level View
00:04
Building Your Editorial Calendar
09:11
Action Step 5 ⇒ Create Your 3-Month Editorial Calendar
00:04
+ Conclusion & Next Steps
3 lectures 09:30
Planning for Future Growth
06:40
Action Step 6 ⇒ Plan Your Content Creation & Marketing Strategy
00:04
Course Recap & Conclusion
02:46