What you'll learn
- Students will be able to develop an understanding of a brand’s target audience
- Students will be able to learn about designing memorable consumer experiences and the five key Experience-Design Principles
- Students will be able to learn how to create a focused target audience
- Students will be able to explore how experience effects work on the target audience.
Requirements
- Love and passion for Experience Economy.
Description
Description
This course is designed for those who want to learn how to engage in the experience economy and understand their target audience.
After the course, you will be able to:
· develop an understanding of a brand’s target audience
· learn about designing memorable consumer experiences and the five key Experience-Design Principles
· learn how to create a focused target audience
· explore how experience effects work on the target audience.
This course can be followed as a practical guide on engaging in the experience economy and understanding the brand’s target audience. If you work in the field of brand management, you will find points that appeal to you. During the course, you will have examples that you can reinforce with your daily life. In this context, the course outlines the steps to take in designing a brand experience that touches its target audience.
Course Outcomes
Students will be able to
· develop an understanding of a brand’s target audience
· learn about designing memorable consumer experiences and the five key Experience-Design Principles
· learn how to create a focused target audience
· explore how experience effects work on the target audience.
Target Audience
This course is designed for those who want to learn how to create a focused target audience through the experience effect.
Instructor
Dr. Hande Bilsel
Who this course is for:
- This course is designed for those who want to learn how to create a focused target audience through the experience effect.
- Digital marketing professionals
- Brand managers
- Teachers
- Students
Course content
- Preview04:03
- Preview01:02
- Preview04:55
- 03:29The Four Realms of an Experience
- 02:28Designing Memorable Experiences
- 03:06Five Key Experience-Design Principles
- 03:43I. Theme the experience
- 05:17II. Harmonize impressions with positive cues
- 03:15III. Eliminate negative cues
- 02:38IV. Mix in memorabilia
- 01:57V. Engage all five senses
- 02:18Engaging in the Experience Economy
- 1 questionWhat are the two main concepts in experience economy?
- 1 questionWhy is the experience economy important in branding?
- 1 questionActive and Passive Participation.
- 1 questionFacets of experiences.
- 1 questionWhat are the five key experience-design principles?
Instructor
![Bahcesehir University](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 672 Reviews
- 14,426 Students
- 11 Courses
The slogan "At the heart of Istanbul" is suitable for a university like Bahcesehir University (BAU)... With its main campus on the edge of the Bosphorus in Besiktas each day begins early with rapid mobility and continues throughout the day. Moreover, it is possible to encounter an event at almost every part of the university.
The first thing that will strike your eye when you enter our university will be the large number of foreign students. From the United States to China, from France to South Korea from a wide geographical area extending over a thousand foreign students are studying at BAU. When asked why they prefer BAU we always receive the same answer: "The central location and international power." BAUs location is apparent. In order to understand the international collaborations of our university, a short tour of our campus or website would be sufficient.
"BAU GLOBAL" provides BAU students with a chance to receive education from very different points. BAU Global is able to achieve this through Berlin, Toronto, Washington DC, Batumi, Cyprus, Hanoi, Kyiv, Puebla, Brockwille. "BAU Global" allows students to continue their education in all BAU Global Centers overseas and provides all support related to the programs.
You have the opportunity to take a course in your department in Istanbul, Berlin or Washington DC. Also towards the end of each academic year you have the chance to apply for BAU’s summer abroad programs. Moreover, BAU’s summer abroad program is not only for our own students, but is open to students from all over the world!
BAU does not only cater to undergraduate students but also organizes programs for graduates and graduate candidates. Our Graduates Office holds events throughout the year and our BAU graduate family grows each year while sustaining a strong bond even after graduation.
We invite you to become a part of the BAU family