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Consumer Behaviour
Rating: 4.7 out of 5(9 ratings)
457 students

Consumer Behaviour

‘Consumer behavior’ is an important concept to be understood to understand the world of business.
Created byManagement Study Guide
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Explain What is meant by Consumer Behavior
  • Describe the Types of Consumers
  • Explain Why do Consumers Buy
  • Explain the Importance of Consumer Behavior
  • Explain Role of Consumer Behavior in Loyalty
  • Explain the Model of Consumer Behavior
  • Explain Steps of Decision-Making Process
  • Explain How to Reduce Cognitive Dissonance
  • Explain Consumer Involvement in Buying Decisions
  • Explain the Types of Consumer Buying Decisions
  • Explain the Factors Influencing Consumer Behavior
  • Explain Role of Consumer Behavior & Satisfaction
  • Explain Role of Consumer Behavior for Relationship
  • Explain Role of CRM in Consumer Behavior
  • Explain Role of Consumer Behavior & Value Drivers

Course content

2 sections • 17 lectures • 1h 28m total length

  • Introduction-Consumer-Behavior4:52

    Explore the core concepts of consumer behavior, including decision making, involvement, loyalty, and CRM, and see how market research informs product decisions and value drivers in the smartphone market.

  • Explain What is meant by Consumer Behavior1:18

    Explore what consumer behavior means by examining the processes behind purchase decisions, product use, and the factors influencing choices, including how brand and company loyalty drive long-term repeat purchases.

  • Describe the Types of Consumers3:17

    Explore how age, social, economic, and cultural backgrounds differentiate consumer types. Identify subgroups like children, teens, elite to lower class, and high to low earners.

  • Explain Why do Consumers Buy5:50

    Explore why consumers buy by distinguishing needs and desires, and learn how logic appeals to purchases driven by needs while emotions drive desires, with corresponding sales approaches.

  • Explain the Importance of Consumer Behavior0:50

    Gain insight into consumer needs, aspirations, and opinions through studying consumer behavior, and use these insights to inform policy, shape social marketing, and guide marketing strategies.

  • Explain Role of Consumer Behavior in Loyalty10:27

    Understand how consumer behavior drives loyalty, distinguishing satisfaction from loyalty and highlighting drivers such as attitude, products and services, technology, human resources, culture, and breakers like dissatisfaction and competition.

  • Explain the Model of Consumer Behavior0:38

    Examine the model of consumer behavior and how marketing stimuli and economic, technological, political, and cultural factors shape buyer decision process, guiding product, brand, dealer choices, timing, and purchase amount.

  • Explain Steps of Decision-Making Process13:35

    Explore the five steps of the consumer decision-making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior, along with stimuli, marketing, and satisfaction dynamics.

  • Explain How to Reduce Cognitive Dissonance6:35

    Learn how consumers reduce cognitive dissonance by reinforcing positive beliefs, seeking supporting information, and using guarantees and warranties, while retention hinges on value, quality, loyalty, easy availability, and customer service.

  • Explain Consumer Involvement in Buying Decisions0:30

    Explore how consumer involvement shapes buying decisions across routine response behavior, limited decision making, and extensive decision making, linking consumer behavior with varying levels of involvement.

  • Explain the Types of Consumer Buying Decisions0:39

    Analyze routine and limited and extensive consumer buying decisions and how involvement, time, and cost differ across them. Review internal and external information search and the resulting number of alternatives.

  • Explain the Factors Influencing Consumer Behavior15:35

    Explore four main factors shaping consumer behavior—cultural, social, individual, and psychological. See how Maslow's need hierarchy, perception, motivation, learning, beliefs, and attitudes drive buying decisions.

  • Explain Role of Consumer Behavior & Satisfaction6:04

    Explore how consumer behavior drives customer satisfaction and loyalty, and how retention programs and under-promising over-delivering shape lasting supplier relationships.

  • Explain Role of Consumer Behavior for Relationship3:58

    Explore how consumer behavior builds long-term relationships by improving customer perception, satisfaction, loyalty, retention, and referrals, while reducing cost to serve and boosting revenue through deeper understanding of needs.

  • Explain Role of CRM in Consumer Behavior4:54

    Strategic CRM concentrates customer knowledge to tailor interactions, deepen understanding of consumer behavior, and boost long-term retention by amplifying commitment, building a project team, and analyzing requirements.

  • Explain Role of Consumer Behavior & Value Drivers8:59

    Explore how consumer behavior informs value drivers—time, attention, life, and access—and how firms tailor offerings amid internal and external influences and branded versus unbranded apparel decisions.

Requirements

  • No prior knowledge is required

Description

CONSUMER BEHAVIOR – UNDERSTANDING THE WORLD OF BUSINESS

LEARN THE SECRETS OF SUCCESSFUL BUSINESS BY UNDERSTANDING THE CONSUMER/CUSTOMER NEEDS.

If you notice any positive reaction from consumers/customers learn how to capitalize on those and provide the best experience your consumer is looking for. To know these triggers and learn how to react, it is essential to understand how consumer behave.

This makes consumer happy and which in turn make them come back to our company, business and organization again and again. This is a win-win situation for both the parties. But the real challenge is how to understand consumer behavior.

Don’t worry. This course is for you which gives an in-depth knowledge of consumer psychology and marketing trends.

YOU WILL LEARN WHAT PROCESS A CONSUMER FOLLOWS IN BUYING SOMETHING AND YOU CAN CAPITALIZE ON THAT.

‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products.

It is important to understand the psychology of ideal consumers/customers so that you can finetune the business models and marketing strategies.

HURRY UP! DON’T MISS THIS OPPORTUNITY!!! ENROL SOON AND BECOME A GOOD ENTREPRENEUR!

Who should take this course?

This course is relevant for entrepreneurs, business people, store owners, those in sales and marketing departments, sales people in super markets.  Freshers, undergraduates and those looking for a career in sales and marketing can enroll in this course and get benefitted.

Why you should enroll in this course?

Understanding of ‘consumer behavior’ can prove to be a strategic advantage that any business can use to offer products that would be a success with the consumers. ‘Consumer Behavior’ also helps to improve their existing products to better suit the consumers’ needs, gain feedback about their products and services, develop ideas for future products based on consumer views etc. 

What will you learn from this course?

Successful businesses always understand how the consumers react to a product or service.   Once when you now few facts that triggers the consumer behavior, you can capitalize on those areas and monetize it.  To find out those "triggers" we need to learn their behavior. After learning this course, you will understand how to treat the consumers the way they wanted to be treated. This makes them happy and they come back to again and again.  This is a sure win-win situation for both of them.  But how will you understand - Consumer Behavior.

Don't worry, this course is for you.  This comprehensive course which covers all the basic and advanced concepts teaches you the following:-

  • What is meant by Consumer Behavior

  • Types of Consumers

  • Why do Consumers Buy

  • Importance of Consumer Behavior

  • Role of Consumer Behavior in Loyalty

  • Model of Consumer Behavior

  • Steps of Decision-Making Process

  • How to Reduce Cognitive Dissonance

  • Consumer Involvement in Buying Decisions

  • Types of Consumer Buying Decisions

  • Factors Influencing Consumer Behavior

  • Role of Consumer Behavior & Satisfaction

  • Role of Consumer Behavior for Relationship

  • Role of CRM in Consumer Behavior

  • Role of Consumer Behavior & Value Drivers

How is this course structured?

This course is created and designed in a self-paced learning style.  All the basic concepts are explained first and as the course moves on, advanced concepts are briefed.  The entire course is split into micro modules which consists of 15+ modules in video format. The entire course is explained using simple English.  Case studies, real life examples and worksheets are included at relevant modules to make you understand the concepts easily.  The entire course is interactive and interesting and no doubt, you can master the skill of understanding 'Consumer Behavior" after learning this course.

What are the prerequisites for joining this course?

No prior qualification or experience is required.  Willingness to learn, uninterrupted internet connection and basic understanding of English is enough.

How will you get benefitted after learning this course?

You will get benefitted in the following way:-

  • Understanding why do consumer behave in a certain way

  • The decision-making influencers

  • Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making

  • Why and how do we react when a new product is launched?

  • Established models of consumer behavior

DON'T WAIT, HURRY UP! START ENROLLING AND START LEARNING!

Who this course is for:

  • Sales and Marketing people
  • Supervisors and Managers
  • Entrepreneurs
  • Management personnel

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