Consumer Behavior

Name: Consumer Behavior
Rating: 4.3 (24 reviews)

Gain a deeper insight on what drives consumers to act the way they do

478 students

Created by Dany Frenn

Last updated 8/2020

English

What you'll learn

Explore external and internal factors that play together in order to influence the consumer decision making process

The consumer behavior course will allow you to understand the following concepts :

- What is consumer behavior ( a historical overview)

- What is Marketing research ( types and nature of data)

- External factors of influence ( family & friends, culture, marketing efforts)

- Internal factors of influence ( personality, motivation, perception, attitude, learning)

- What is motivation and how is it related to consumer needs

- What is personality ( Theories and applications)

- How perception impacts the way we see things

- How we learn about things ( behavioral and cognitive learning)

- How our personality shapes our perceptions and attitudes

- What is attitude and how attitudes are formed

- How to communicate effectively with our consumers

- How to design effective ads

- Decision making process (how to select among two or multiple alternatives)

Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.

Quality Manager, MBA

Hi, My name is Dany Frenn.

I Hold a master degree in Industrial Technology. In this program we learn about operations and quality management.

I also hold an MBA degree.

I have been working in the industrial field for seven years especially in quality management and operations.

I am also a university instructor, i have been teaching quality management for three years.

My hobbies include Latin dancing, piano and tennis :)