Consumer behavior, Consumer Intention & Consumer Attitude
What you'll learn
- Understand the fundamental concepts and theories that shape consumer behavior.
- Analyze the impact of consumer behavior on businesses and marketing strategies.
- Explore the psychological and sociological influences on consumer choices.
- Apply insights into these factors to predict and influence consumer behavior effectively.
- Identify the stages of the consumer decision-making process.
- Evaluate how marketing strategies can target consumers at each stage for better outcomes.
- Examine how attitudes shape consumer preferences and choices.
- Develop strategies to manage and change consumer attitudes in marketing contexts.
- Investigate the link between consumer intentions and actual purchase behavior.
- Design marketing campaigns to align with and influence consumer intentions.
- Analyze current trends and issues in consumer behavior, such as digitalization and sustainability.
- Apply consumer behavior insights to address real-world marketing challenges and opportunities.
- Basic skills of sales, marketing and Customer relationship management (CRM) Ideas.
Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude
In today's fast-paced and ever-evolving business landscape, understanding consumer behavior, intention, and attitude is crucial for any organization striving to thrive in the market. The way consumers think, feel, and act directly influences their purchasing decisions, making it imperative for businesses to gain insights into these aspects. To equip professionals and students with the knowledge and skills needed to excel in this field, many educational institutions now offer a comprehensive Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude. In this master course, we will delve into the significance of this course and explore what it entails.
This course provides a comprehensive exploration of consumer behavior, consumer intention, and consumer attitude. Students will gain a deep understanding of how individuals make decisions as consumers, their intentions behind those decisions, and the attitudes that influence their choices. Through theoretical frameworks, real-world case studies, and practical applications, students will develop the knowledge and skills necessary to analyze and predict consumer behavior.
In today's highly competitive business world, understanding consumer behavior, intention, and attitude is essential for achieving success. A Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude equips individuals with the knowledge and skills needed to navigate the complexities of consumer psychology and market dynamics. Graduates of this program are well-prepared to make informed decisions, develop effective marketing strategies, and contribute to the growth and success of businesses in various industries. If you have a passion for understanding why consumers make the choices they do, this course might just be your ticket to a rewarding and impactful career in the world of marketing and business.
In this master course, I would like to teach the 6 major topics :
1. Introduction to Consumer Behavior
2. Psychological & Sociological Factors in Consumer Behavior
3. The Consumer Decision-Making Process
4. Consumer Attitudes
5. Consumer Intention
6. Contemporary Issues and Applications
Enroll now and learn today !
Who this course is for:
- All UG, PG Business, Marketing, IT and other students
- Interested students to learn about the concepts of Consumer behavior, Consumer Intention & Consumer Attitude
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"274,000 Students + 1.70 Million Enrollments + 206 Countries + 184 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.