Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Consumer behavior, Consumer Intention & Consumer Attitude
Rating: 4.2 out of 5(71 ratings)
10,020 students

Consumer behavior, Consumer Intention & Consumer Attitude

Consumer behavior, Consumer Intention, Consumer Attitude, CRM, Consumer Research, Sales and Marketing, TPB
Created byDr. José Prabhu J
Last updated 7/2025
English
English [Auto],

What you'll learn

  • Understand the fundamental concepts and theories that shape consumer behavior.
  • Analyze the impact of consumer behavior on businesses and marketing strategies.
  • Explore the psychological and sociological influences on consumer choices.
  • Apply insights into these factors to predict and influence consumer behavior effectively.
  • Identify the stages of the consumer decision-making process.
  • Evaluate how marketing strategies can target consumers at each stage for better outcomes.
  • Examine how attitudes shape consumer preferences and choices.
  • Develop strategies to manage and change consumer attitudes in marketing contexts.
  • Investigate the link between consumer intentions and actual purchase behavior.
  • Design marketing campaigns to align with and influence consumer intentions.
  • Analyze current trends and issues in consumer behavior, such as digitalization and sustainability.
  • Apply consumer behavior insights to address real-world marketing challenges and opportunities.

Course content

3 sections • 8 lectures • 1h 8m total length

  • Introduction to Consumer Behavior14:29

    Discover the fundamentals of consumer behavior, from information search and evaluation to post-purchase effects and brand loyalty. Explore theories like planned behavior, Maslow, and cognitive dissonance.

  • Psychological & Sociological Factors in Consumer Behavior5:47

    Analyze how perception, motivation, learning, and memory influence consumer behavior, and explain how reference groups, family dynamics, culture, and subculture shape purchasing decisions.

  • The Consumer Decision-Making Process4:48

    Explore the consumer decision making process from problem recognition to post-purchase satisfaction. See how information search, evaluation of alternatives, and purchase decisions shape experiences and loyalty.

  • Consumer Attitudes5:11

    Explore how consumer attitudes form and change through personal experience and social influence, and how measurement methods such as surveys and focus groups guide marketing decisions.

  • Consumer Intention10:11

    Explore consumer intention, including needs and desires, information gathering, attitudes, external influences, and psychological factors, plus the theory of planned behavior guiding purchase decisions.

  • Contemporary Issues and Applications6:06

    Explore contemporary issues shaping consumer behavior, including ethical considerations, privacy, transparency, environmental impact, online and mobile behavior, neuroscience, behavioral economics, cross-cultural studies, digital ethnography, and marketing applications.

  • Green Marketing and Consumer Behavior14:00

    Explore how green marketing and sustainable branding influence consumer behavior and perceptions of environmentally responsible brands. Learn how eco labeling, transparency, and authenticity build trust and guide sustainable choices.

Requirements

  • Basic skills of sales, marketing and Customer relationship management (CRM) Ideas.

Description

Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude

In today's fast-paced and ever-evolving business landscape, understanding consumer behavior, intention, and attitude is crucial for any organization striving to thrive in the market. The way consumers think, feel, and act directly influences their purchasing decisions, making it imperative for businesses to gain insights into these aspects. To equip professionals and students with the knowledge and skills needed to excel in this field, many educational institutions now offer a comprehensive Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude. In this master course, we will delve into the significance of this course and explore what it entails.

This course provides a comprehensive exploration of consumer behavior, consumer intention, and consumer attitude. Students will gain a deep understanding of how individuals make decisions as consumers, their intentions behind those decisions, and the attitudes that influence their choices. Through theoretical frameworks, real-world case studies, and practical applications, students will develop the knowledge and skills necessary to analyze and predict consumer behavior.

In today's highly competitive business world, understanding consumer behavior, intention, and attitude is essential for achieving success. A Master Course in Consumer Behavior, Consumer Intention, and Consumer Attitude equips individuals with the knowledge and skills needed to navigate the complexities of consumer psychology and market dynamics. Graduates of this program are well-prepared to make informed decisions, develop effective marketing strategies, and contribute to the growth and success of businesses in various industries. If you have a passion for understanding why consumers make the choices they do, this course might just be your ticket to a rewarding and impactful career in the world of marketing and business.

In this master course, I would like to teach the 6 major topics :

1. Introduction to Consumer Behavior

2. Psychological & Sociological Factors in Consumer Behavior

3. The Consumer Decision-Making Process

4. Consumer Attitudes

5. Consumer Intention

6. Contemporary Issues and Applications

Enroll now and learn today !

Who this course is for:

  • All UG, PG Business, Marketing, IT and other students
  • Interested students to learn about the concepts of Consumer behavior, Consumer Intention & Consumer Attitude

Report abuse