Consumer Behavior
What you'll learn
- When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
- Understanding the definitions of consumer behavior
- Understanding why do consumer behave in a certain way
- Those factors that influence consumer's decision making
- The decision-making influencers
- Established models of consumer behavior
- Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
- Finding out different types of consumer decisions
- Why and how do we react when a new product is launched?
Requirements
- A dedication to complete this course
Description
One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.
Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?
Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.
After attending this course, you will be able to at least understand the following:
Established definitions of consumer behavior
Main factors that influence consumer's decisions
Different types of decisions that we make being a consumer
What are the different stages that we go through before we buy a product/ service?
What should companies, businesses, and organisations focus on during "pre-purchase", "purchase", and "post-purchase" stages?
Why do some people buy products as soon as they are launched, while others buy it at a later time?
Remember, with a sound understanding of your consumers, the success of your business is guaranteed!
Who this course is for:
- Business Administration
- Marketing
- Economics
- Consumer psychology
- Students of BBA and MBA
- Lecturers, teachers, and professors
- Businesses who want to understand consumer behavior
Instructor
I have a Ph.D. in Business Administration (Marketing) and currently working as an Associate Professor of Marketing. Prior to that, I did my MBA after being graduated Cum Laude with a Bachelor’s degree and being declared as the best student of the year. During my Ph.D. I was offered Rector’s Scholarship due to my research capabilities, high CGPA, and active participation in university-related endeavors. I am acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. My well-developed communication and presentation skills won me, teacher of the year award, many times.
I am a highly motivated person with experience in teaching, training, and research. I have published articles in reputable journals and presented in conferences both locally and internationally. I have designed and taught various courses to the students of different levels, including; executive, postgraduate, and undergraduate. Students consider me one of their favorite teachers, which is evident from my above 90% of students' ratings.