Consumer Behavior

In this video, you will find the definition of consumer behavior. This is one of the most interesting and important topics in marketing. Here I have just explained the definition and in the coming lectures, I will share with you some models of consumer behavior.

What influence your behaviour as a consumer? In order to find out the answer, watch this video. I have explained a very interesting model, where four (4) main influencers are highlighted. When we make decisions, our decisions are mainly influenced by these four factors.

There are four main influences on consumer behaviour. These are cultural or social influences, marketing influences, situational influences, and psychological influences. In this video, I explained the first major influence on consumer decision making or on consumer behaviour, i.e., Cultural influences.

There are four main influences on consumer behavior. These are cultural or social influences, marketing influences, situational influences, and psychological influences. In this video, I explained the second major influence on consumer decision making or on consumer behavior, i.e., Marketing influences. It includes four dimensions (4 Ps) and in each dimension, we have many other factors that impact consumer behavior.

There are four main influences on consumer behavior. These are cultural or social influences, marketing influences, situational influences, and psychological influences. In this video, I have explained the third major influence on consumer decision making or on consumer behavior, i.e., Situational influences. It further includes five (5) dimensions/ factors which are physical features, social features, time, task features, and current conditions. All these have an impact on consumer behavior or consumer decision making.

There are four main influences on consumer behavior. These are cultural or social influences, marketing influences, situational influences, and psychological influences. In this video, I have explained the fourth major influence on consumer decision making or on consumer behavior, i.e., Psychological influences. It further includes two (2) more factors; Product knowledge and Product involvement. All these have an impact on consumer behavior or consumer decision making.

Consumers have to make three types of decisions when they plan to buy something. These decisions are divided into routine decisions, limited decisions, and extensive decisions. In this video, I have explained these three (3) types of decisions.

When a consumer plans to purchase something, he/she goes through many stages. In this video, you will find a model that contains FIVE (5) stages commonly called, buyer decision process or decision-making model. These stages are need recognition, information search, evaluation of alternatives, purchase, and post-purchase.

One of the important stages in the buyer decision-making model is "search for information or information search". There are many factors that affect our search for information before we purchase a product. In this video, I have explained three (3) factors that affect the search for information. These factors are customer, product, and market-related factors.

In this video, I have explained the FIVE sequential stages a consumer goes through before adopting a new product. These stages are awareness, interest, evaluation, trial, and adoption.

When a new product is launched, not all customers adopt it in the beginning. Some customers buy it the first day a new product is launched, whereas, some others wait till the new version of the product is launched and the previous version is offered at a discounted price. These differences in customer's adoption of new products are called "categories of adopters".

I have briefly explained neuromarketing, a topic which is very relevant to consumer behaviour, especially, how the companies influence our behaviour.

Enjoy.