
Explore four specialization paths for consulting growth: target client, problem solved, services offered, and business model. Layer them to expand your market with pricing schemes.
Explore the psychology of persuasion for consultants, learning to build client buy-in along the way using reciprocity, scarcity, authority, consistency, liking, social proof, and unity.
Develop pricing power through specialization in professional services, use McKinsey as a north star, become a visible expert, and become a trusted advisor for clients.
Learn to set up Lemlist campaigns for influencer outreach in consulting business growth, including free sign up, personalization, LinkedIn follow-ups, and lead import; monitor opens, clicks, and replies.
Learn practical mind-changing strategies for consulting growth, using reactants, endowment, distance, and corroborating evidence to persuade clients with options, pilot projects, and risk reduction.
Learn how to grow a highly successful and profitable consulting business -- whether you're a freelance consultant or run a consulting firm. This course is based on academic research, advice I learned from top consultants at companies such as McKinsey, as well as my own personal in the consulting business.
Key consulting lessons in this course:
The #1 most successful growth strategy for consulting firms and freelance consultants
Consulting specialization workbook with the 4 ways to specialize
PhD research on what drives growth in the most successful professional service firms
Achieving pricing power and competitive advantage in the competitive consulting business
How to acquire consulting clients cheaply through automated emails and other techniques
How to become a trusted advisor to your clients
How to scale your consulting business quickly, cheaply, and profitably
How to price your consulting business services to maximize profits
How to persuade prospective clients to buy your consulting services--and to keep buying your services
Various approaches to client acquisition that don't break the bank
Best practices from top management consulting firms such as McKinsey and AT Kearney
My consulting credentials:
Master of Business Administration from Northwestern University's Kellogg School of Management
Former VP of Marketing, Division Director, and Board Director
Learned from some of the highest paid consultants in the USA from companies such as McKinsey and AT Kearney
Experience as an independent consultant and as a Fortune 100 employee
Build a Highly Profitable, Fast Growing Consulting Business | Based on Academic Research & Direct Experience of an MBA