
Although this is Consultative Selling Skills, it is useful to start with a reminder of some of the basic skills of selling as a Foundation for what we will do next.
Objections are a natural part of any sales call. Many unconfident salespeople are afraid to get objections. Others see them as negatives, to be avoided at all costs. In truth, objections are often evidence that your customer is engaged in the process with you. Objections are sometimes based on misunderstandings. As a consequence, it is very important that we welcome objections, accept them as natural parts of the process and handle them correctly.
This section uses a technique known as 'SPIN" selling to guide your sales conversation in a way that is entirely focused on the customer's issue and helps him to realise the true nature of his situation and explore options with you. SPIN is an acronym for the four questioning types we employ during this part of the process.
This process is both conversational and customer focused. It helps you to uncover gaps between your customer's current situation and where he would like to be ideally and then explore these gaps and propose creative ways to bridge them.
We have used Active Listening and Open Situation and Problems questions with the SPIN Selling process to identify Problem Gaps. We have used High-Gain Implications Questions to expand the Gaps and now need to explore options to bridge the Customers Gap with Needs-Payoff Questions, Benefits and Wants.
Have you ever noticed that some salespeople work hard every day and manage to do "OK", while others seem to just have conversations with customers and get huge sales? Some salespeople struggle to persuade disinterested customers to try their products or services while others get rapt attention from their customers?
How can this be? What is going on here?
Consultative Selling Skills are an essential set of techniques for any salesperson looking to improve their business. The concept of consultative selling is all about establishing a rapport with your potential customers by understanding their needs and providing a solution that meets those needs.
One popular type of Consultative Selling Skills is SPIN Selling, which stands for Situation, Problem, Implication, and Need-Payoff. This approach involves asking open-ended questions to uncover the customer's situation, problems they're facing, the implications of those problems, and how solving those problems will ultimately benefit them. By using this approach in sales meetings and conversations with potential customers, you can establish trust and credibility while also demonstrating your expertise in the field.
Another important aspect of Consultative Selling Skills is active listening. Paying attention to your customer's concerns and understanding their unique needs will help you tailor your solutions to meet those specific requirements.
This course draws upon the answers to these questions. A large amount of research has been done to try to determine what it is that separates the very best salespeople from the rest. The answer is only partly their selling skills.
This course will show you how the very best operate. What they do and how you can very easily emulate their success. This course will give you a template to follow for all your sales calls that will be enjoyable and satisfying to do, will add huge amounts of value for your customers, will improve your numbers enormously.
The most sure fire way to succeed in any venture is to copy the practices and behaviours of the very best. This course shows you what they do and how they do it.
Instead of being viewed as 'just another salesperson' by your customers, you can become known as a trusted advisor, confidante and friend, the great irony of it all is that most of the time, you are not even trying to be a salesperson.
Learn proven techniques for selling in a collaborative, consultative manner. Consultative Selling Skills is a conversational, real-world based approach that will improve your sales and your business relationships. It will boost your career and your self-esteem.