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Connect Salesforce Campaigns to Marketing Cloud Journey's
Rating: 4.0 out of 5(23 ratings)
127 students

Connect Salesforce Campaigns to Marketing Cloud Journey's

Learn how to Connect Salesforce Campaigns to Marketing Cloud Journeys
Created byKaelan Moss
Last updated 9/2019
English

What you'll learn

  • Salesforce Campaigns
  • Marketing Cloud Journey's
  • Salesforce Lead Scoring

Course content

5 sections • 8 lectures • 33m total length

  • Introduction1:00

Requirements

  • Have Marketing Cloud Login Credentials
  • Have a Salesforce Developer Edition Org
  • Know the BASIC Salesforce concept of Objects and fields

Description

In this course, you will learn 4 things:

- How to Score Leads in Salesforce

- How to Put those leads into a Salesforce Campaign

- How to Map that Salesforce Campaign to a Marketing Cloud Journey

- How to Configure a Marketing Cloud Journey Entry Source


Learning these skills will allow you to visually qualify the best leads with a star rating system in Salesforce.

With this star rating system, you can inject the most qualified leads into a Salesforce Campaign that YOU create.

And then you can have all emails and marketing materials FULLY AUTOMATED in order to send Personalized and Company-Branded information to customers at the exact time it needs to reach their inboxes.

Who this course is for:

  • Marketing Cloud Users
  • Salesforce Users
  • Marketers
  • People with the Salesforce-Marketing Cloud Connector
  • Marketing Cloud Journey Builder Users
  • Salesforce Campaign Admins

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