Connect Salesforce Campaigns to Marketing Cloud Journey's
What you'll learn
- Salesforce Campaigns
- Marketing Cloud Journey's
- Salesforce Lead Scoring
Requirements
- Have Marketing Cloud Login Credentials
- Have a Salesforce Developer Edition Org
- Know the BASIC Salesforce concept of Objects and fields
Description
In this course, you will learn 4 things:
- How to Score Leads in Salesforce
- How to Put those leads into a Salesforce Campaign
- How to Map that Salesforce Campaign to a Marketing Cloud Journey
- How to Configure a Marketing Cloud Journey Entry Source
Learning these skills will allow you to visually qualify the best leads with a star rating system in Salesforce.
With this star rating system, you can inject the most qualified leads into a Salesforce Campaign that YOU create.
And then you can have all emails and marketing materials FULLY AUTOMATED in order to send Personalized and Company-Branded information to customers at the exact time it needs to reach their inboxes.
Who this course is for:
- Marketing Cloud Users
- Salesforce Users
- Marketers
- People with the Salesforce-Marketing Cloud Connector
- Marketing Cloud Journey Builder Users
- Salesforce Campaign Admins
Instructor
I am a 5x Salesforce certified Administrator and Marketing Cloud Administrator.
My certifications include:
1. Certified Salesforce Administrator
2. Salesforce Sales Cloud Consultant
3. Marketing Cloud Email Specialist
4. Salesforce Certified Pardot Specialist
5. Marketing Cloud Administrator
I work as a Salesforce Consultant and Marketing Cloud Consultant.
I have experience implementing Marketing Cloud and Salesforce Org's for large companies.
I also have experience maintaining those orgs for end-users on a daily basis.
My passion is training all things Salesforce.
I train Salesforce Admins looking to get their first Salesforce Admin Certification, as well as end-users that want to learn more about the Salesforce and Marketing Cloud Platform