
Welcome to this course where we will teach you everything you need to know to conduct your next interview with a candidate for a sales position.
The interview is such an important process for companies and recruiters looking to bring in the best possible people for the job and if you conduct great interviews you have a better chance of attracting and hiring top candidates.
Tracey Ashington and Salil Dhawan are my co-instructors in this course and they both have extensive experience in helping people just like you learn how to conduct interviews.
Identify key traits for effective sales talent by evaluating self-selling, customer empathy, and creative thinking, and test these skills with questions, discussions, and psychometric methods.
Interview sales candidates by testing their ability to sell themselves and show empathy to customers. Use questions that reveal personality, energy, and fit for the role.
This is your opportunity to introduce yourself to me and the rest of the student community. Tell me where you are from? what do you do? what goals do you want to achieve though this course?
You can come back to this board and add more thoughts as you go through the course and achieve your goals. Seeing all the other students in the course will also motivate you and keep you going as you participate in this community of learning.
Celebrate learning together by using milestone checkpoints in this course. I'll be your learning partner, congratulating you at 25, 50, 75, and 100 percent to boost motivation.
Evaluate candidates' readiness with preparation-focused interview questions and reasons for joining the company. Assess planning, ideation, creativity, and sales-process knowledge to drive growth.
Assess a salesperson's readiness to work with the team and lead in the future by evaluating teamwork, willingness to help others, and leadership through group discussions.
Learn to interview for a sales role and recruit effective sales talent by assessing resilience, coping with failure, and the ability to overcome objections.
Assess a salesperson's dedication by requesting growth plans, 1-3-6 month roadmaps, a selling approach, and motivations beyond money to gauge patience and long-term commitment.
Learn which interview questions to ask for an entry level sales position to assess motivation, handling failure, persuasion, and ability to understand customer needs.
Explore interview questions to assess an experienced salesperson’s past experience, motivation, achievements, teamwork, leadership qualities, and future plans for a sales manager role.
Assess a salesperson's thinking on the fly with three trick questions that probe balancing customer maintenance and new business, uncovering needs and delivering value.
Celebrate completing 25 percent of the course and recognize that starting is the hardest step; keep building curiosity and continue learning toward the 50 percent, 75 percent, and 100 percent milestones.
Prepare for interviews by aligning with the hiring manager on the role for a panel interview, then develop a structured question set to ensure a fair process and minimize bias.
Review candidates’ CVs, LinkedIn profiles, and public social media to tailor interview questions, uncover critical details, and present a strong, professional image to the hiring team.
Learn how to present your organization as a desirable workplace, answer candidate questions, and arrange office tours that reveal culture, perks, and the day-to-day life of employees.
Coordinate line management, HR, and recruiting to run structured interviews that strengthen the talent pipeline, emphasize human connection, and ensure cultural fit and the right skills for the role.
In this lesson we will talk about the preparation you need in order to conduct an interview, which will be as part of a panel with the hiring manager. Firstly, make sure you have a clear understanding of the position, and this not something you can do just beforehand.
In this lesson we will talk about reviewing the candidates' information, in their CV, linkedin profile and possibly social media pages.
An interview is going to influence whether a candidate will actually take a job at your company or not. So, you should use the opportunity to show the candidate around the office and highlight some of the aspects of your company that makes it unique.
Now that you are well prepared, you are in a position to conduct your structured interview. In this lesson we will go through the typical steps of such an interview.
After the interview, if you are the recruiter on the panel, then you should meet with the hiring manager and compare notes. Be sure not to project your own judgment onto them and genuinely listen and observe body language to determine whether the candidate made the right impression.
In this lesson we will talk about the preparation you need in order to conduct an interview, which might also include a recruiter. Firstly, make sure you have clearly defined the position, and this would probably have been required for the original job posting to kick off the recruiting process and for potential candidates to apply.
In this lesson we will talk about reviewing the candidates information, in their CV, linkedin profile and possibly social media pages.
An interview is going to influence whether a candidate will actually take a job at your company or not. So, you should use the opportunity to show the candidate around the office and highlight some of the aspects of your company that makes it unique.
Now that you are well prepared, you are in a position to conduct your structured interview. In this lesson we will go through the typical steps of such an interview.
After the interview, you should meet with the recruiter and compare notes.
Celebrate reaching the halfway milestone of the course and commit to ongoing learning, because the more you learn, the more you grow.
Coordinate interview structure between the recruiter and line manager, using technical and open-ended questions to assess thinking, and provide constructive post-interview feedback to support candidate growth.
Provide concrete feedback on the technical elements of interviews, explaining decisions and offering tips to help candidates learn, improve, and stay connected with the organization.
Establish a clear, fair scoring system for technical interviews that assesses knowledge, application, and untapped potential using workplace scenarios. Ask probing questions and deliver factual, encouraging feedback for growth.
Learn how to balance candidate fit, aspirations, and culture during interviews, ensuring new hires can apply knowledge, grow, and contribute to the team.
Assess a candidate's technical proficiency and ability to apply learned skills to the job, not just qualifications, and align interview outcomes with team needs to enable success.
Managers assess candidates by having them pick one of five responsibilities and explain what it entails, including daily report delivery and where they would find the necessary information.
Align the line manager and candidate on expectations by reviewing the job spec and responsibilities. Have the candidate explain understanding and how they would be measured and deliver.
Allocate the interview into three parts: introduction and candidate settling in, exploring aspirations and current roles, then a focused technical assessment to verify practical ability.
Master the do's and don'ts of technical interviews by focusing on the top three critical skills, clarifying expectations, and using demonstrations or scenarios to assess candidates.
Assess candidates by testing their real-world application of skills in interviews, using scenarios and role-plays to ensure academic success and transcripts translate into job performance in sales talent recruitment.
Learn recruitment strategies to test candidates' technical abilities by assessing their thought process and application of knowledge through open-ended questions that reveal problem-solving, not just outcomes.
Assess candidates by focusing on thought processes, not right or wrong answers, and encourage verbal reasoning with pen-and-paper notes for an authentic interview.
Use real-life business scenarios to assess a candidate's technical competency by examining thought processes, applying academic theory to practical problems, and explaining how principles translate to real-world solutions.
Celebrate reaching 75 percent of the recruitment and sales talent course and keep learning by leaving feedback, messaging the instructor for help, and finishing strong.
Learn to excel in sales interviews by researching the company and products, building a concrete pre-interview plan, and presenting a clear 30–60–90 day sales strategy that demonstrates readiness.
Sell yourself in a sales interview with confidence, preparation, and knowledge of the client, while showing how you'll address weaknesses, working on them with concrete progress.
Identify the key qualities of a great salesman, from selling yourself and building trust to conveying product impact with passion, plus practical interview prep and dress guidance.
Learn to ace sales interviews through prepared research, a concrete selling plan, and credibility-building storytelling; master pre-interview prep, product-focused responses, and confident presentation.
Sandy presents a sales fundamentals course that blends business school theory with real-world practice, including assignments, quizzes, and a free consulting opportunity on Udemy.
Conclude this sales recruitment course by thanking participants and inviting feedback; explore future courses, including the candidate's view of the interview process, and connect to grow together.
"This course went straight to the best practices in interviewing for a sales role and already includes very practical and valuable information." - Janet A.
"A course from salespersons perspective on recruiting is amazing because the factors that are really important are covered rather than generic HR questions that are not related to sales but generic HR recruiters still ask. So, in case you need to hire salesperson, or are even a salesperson who wants to understand the hiring process, this is the course for you." - Deepak
"We are currently hiring a sales team in our company and this turned out to the perfect course, the concepts are explained clearly, sales concepts, interview basics and how to approach the entire process. Great course." - Car I.
"Great interview course overall with sales as focus which is good. Sales interviews are generally different than regular interviews so that aspect is covered well." - Sharad
"This course is really helpful as it explains the process of hiring and how crucial it is. Very helpful and interesting course." - Krittika A.
In this course you will get the benefit from our 40 years of combined experience in interviews, recruitment, mentoring, coaching and career progression. Learn exactly how to conduct a sales interview so that you maximise the talent pipeline for your organisation. Whether you are just starting out conducting interviews or more experienced, this course will help you get the right people hired.
Remember, when it comes to top-rated sales skills, its not just you evaluating the candidate, for many sales roles, top candidates are also assessing you – so you need to run the best possible interview – in this course we teach you exactly how to do that.
Get the following when you enrol:
Engaging lessons that teach you key concepts and build up your confidence so you can apply what you've learnt
Downloadable worksheets that you can refer to and get the tips and tricks you need for your activities and actions
Access to Tracey Ashington and Salil Dhawan at any time through the messaging and assignments feature of the platform
Encouragement from other students who are focused on the same goal, just like you
Articles, resources and additional material to maximise your learning experience and ensure you achieve your goal
Enrol today and we look forward to seeing you be successful in your next technical job interview!