
Explore the concert promoter role, key live music industry jobs, and essential planning from promotion to ticketing and basic production to help you start your own shows.
Identify when demand justifies your own show, then plan a realistic budget and capital strategy. Build a marketing plan, forecast ticket sales, and balance venue, artist fees, and production costs.
Model a 200-capacity concert budget using two ticket types and known expenses to reach break-even. Increase ticket price or advertising to improve gross versus expenses and secure profitability.
Learn how to coordinate artist and venue dates, confirm shows, and set up on sale marketing with approved assets, deposits, and venue ticket links to minimize risk.
Manage promoter, artist, and venue risk by addressing financial, reputational, and contractual concerns upfront. Build trust through transparency and proactive communication to secure successful shows.
Learn to find artists via socials or websites, negotiate offers, and manage fees, guarantees, rider requirements (stage plot, technical and hospitality) and lineup while walking away if risk rises.
Discover how to choose a venue, balance capacity and rent, evaluate in-house production, ticketing, and artist experience to plan a successful, cost-efficient live show.
The most amazing thing about putting on concerts, is that anyone can do it! In this course I will teach you what it means to be a concert promoter, both in title and in responsibility. You will get full access on how things work behind the curtain, and how concerts are brought to life in a town near you. Starting with the basics, you'll learn what's needed to begin exploring the idea of promoting a show and the strategies involved with success. We will cover how to find the right artist, the best venue, and understanding the relationship a promoter has to each. This course will walk you through each step from initial conversations, deal negotiations, show confirmation, marketing, and day of show execution. My goal is help you understand that it's possible for ANYONE to do this, and this course is designed to show you how to do it well. Putting on a concert is a lot of work and a lot of responsibility. In the live music industry your reputation is the single most important thing, and with this course you should be able to execute a concert with full competency and knowledge of how to take care of an artist, respect a venue, and engage with fans. A positive reputation will follow if each of those areas is successfully achieved. It's a huge subject, and it is SO much fun to explore. After completion, you should have the tools you need to understand everything involved in finding, negotiating, and executing a concert of your own!