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2021-01-05 14:44:15
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Marketing Other Marketing Political Science

Diplomado en Comunicación y Marketing Político

Fundamentos para realizar estrategias y campañas comunicacionales de política y gobierno
Hot & New
Rating: 4.4 out of 54.4 (57 ratings)
95 students
Created by Daniel Antonio Merchan Rivera
Last updated 1/2021
Spanish
Spanish [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Realizar estrategias de comunicación y de marketing eficientes en campañas políticas
  • Manejar la comunicación de partidos políticos e instituciones gubernamentales
  • Tener fundamentos de consultoría política en medios digitales, territorio y diversas áreas.

Requirements

  • No necesita requisitos previos

Description

En este curso el estudiante aprenderá fundamentos de marketing político que le permitirán desarrollar estrategias y campañas para organizaciones políticas e instituciones gubernamentales. Para lograrlo, será capaz de identificar que tácticas aplicar en cada área, sea tecnológica, oratoria o activismo en territorio, con la finalidad de generar credibilidad y respaldo ciudadano.

Who this course is for:

  • Personas con interés en marketing y/o en campañas en el área de la política y gobierno.

Course content

5 sections • 12 lectures • 43m total length

  • Preview00:46

  • ¿Qué es Marketing Político?
    01:04
  • Historia del Marketing Político
    02:40

  • Importancia y objetivos
    02:41
  • Análisis del mercado electoral
    03:48
  • El posicionamiento político
    02:10
  • Storytelling y construcción del mensaje político
    02:27
  • Las 4 Cs del discurso político
    02:44
  • El ABC de la campaña en territorio
    04:13
  • Comunicación política 2.0
    06:16
  • Tips para una campaña exitosa
    04:13

  • Videos de propagandas y discurso político
    10:40

  • Examen
    8 questions

Instructor

Daniel Antonio Merchan Rivera
Máster en Comunicación y Marketing Político
Daniel Antonio Merchan Rivera
  • 4.4 Instructor Rating
  • 57 Reviews
  • 95 Students
  • 1 Course

Publicista. Máster en Comunicación y Marketing Político. Docente universitario y amplia trayectoria como consultor político, habiendo sido asesor de dignidades electas, instituciones publicas, organizaciones políticas y realizando varias campañas electorales. Ganador de varios reconocimientos nacionales e internacionales de consultoría política, entre los que destacan dos Napolitan Victory Awards y un Premio Alacop.

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