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Product Management Pro: Become a Product Manager

Name: Product Management Pro: Become a Product Manager
Rating: 4.4 (1118 reviews)

Master End-to-End Product Management: Vision, Strategy, OKRs, JIRA, Scrum, Agile & AI. Real world case studies.

Created byAkhilendra Singh MBA, CSPO, PSM1

Last updated 10/2024

English

English [Auto],Korean [Auto],

What you'll learn

Product management fundamentals
Product management with interview preparation
Product management with JIRA & Confluence
Product vision
Product strategy
Prioritization techniques-Kano model, MOSCOW technique, Critical path & more
Product roadmap
Learn how to do SWOT analysis & Competition analysis
Learn how to build product vision and answer product vision related questions in interviews
Roles & responsibilities of the product managers
Learn skills required to become a great product manager
Product management with confluence & JIRA
Epics vs features vs user stories
Types of product managers
Product features
Product market fit and framework to answer these questions in interviews
Software or Product development with Scrum agile
Scrum cycle and events like daily stand up, sprint planning, retrospective
OKRs and KPIs
AI tool for product management

Course content

9 sections • 57 lectures • 13h 17m total length

Product management course introduction7:18
We are going to cover introduction of product management course.
Product management course overview and how to get maximum out of it4:29
Dive into the world of product management with this comprehensive course overview. Discover key concepts, best practices, and actionable strategies to excel in your product management career. Learn how to make the most of your learning experience and achieve your full potential
What is product management18:59
Confused about product management? This video breaks down the basics of product management, explaining what it is, what product managers do, and why it's crucial for successful products. Learn about the key responsibilities, skills, and the product management lifecycle. Whether you're a budding product manager or simply curious about the role, this video is for you.
Product Manager Role: Responsibilities, Skills & Best Practices5:12
A Product Manager is a strategic role that bridges the gap between business objectives and technical implementation. They are responsible for defining, building, and launching successful products. This video will delve into the key responsibilities, skills, and the day-to-day life of a product manager.
Product Manager Role: Responsibilities, Skills & Best Practices19:37
Unlock the secrets of Product Management! In this video, explore the Product Manager's role, key duties, and expectations. Gain insights into:
Product strategy and roadmap development
Customer needs analysis and feedback integration
Cross-functional team collaboration
Product launch and lifecycle management
Career path for BA/PO and PM vs PO9:23
Types of Product managers19:32
Discover the diverse world of product management! This video explores the various types of product managers, from tech product managers to growth product managers. Learn about their specific roles, responsibilities, and the unique skill sets required for each. Whether you're aspiring to be a product manager or simply curious about the different facets of this role, this video will provide valuable insights.
Mastering PDLC: Product Development Life Cycle Explained9:19
Unlock the secrets of successful product development! Learn about the Product Development Life Cycle (PDLC), from initial concept to product launch. Discover:
Stage 1: Idea Generation & Validation
Stage 2: Product Definition & Planning
Stage 3: Design & Prototyping
Stage 4: Development & Testing
Stage 5: Launch & Maintenance
Get expert insights on best practices, common pitfalls, and strategies for success

Cracking PM Interviews: Mastering Product Vision13:18
Stand out in Product Manager interviews! Learn how to define, communicate, and execute a compelling Product Vision. Discover:
What is Product Vision and its importance
Key components: Mission, Goals, Objectives, and Strategy
Crafting a clear and concise Product Vision statement
Effective communication techniques for PM interviews
Common Product Vision interview questions and answers
Create customer persona and product vision with templates10:46
Unlock customer-centric product success! Learn how to craft compelling Customer Personas and Product Visions with expert-approved templates. Ideal for Product Managers and Product Management teams, discover:
Step-by-step persona creation guide
Customer insight gathering techniques
Product Vision statement crafting
Aligning personas with product roadmap
Product vision assignment

Product Strategy Masterclass: Ace Your PM Interviews23:40
Stand out in Product Manager interviews! Learn how to develop and communicate effective Product Strategies, and tackle common interview questions. Discover:
Key components of a successful Product Strategy
Understanding market trends and customer needs
Aligning product roadmap with business goals
Crafting compelling product value propositions
Answering product strategy interview questions with confidence
Ideal for Product Managers seeking to elevate their strategic thinking
WhatsApp Payment Case Study: Mastering Market Research & Competition20:33
Elevate your Product Management skills! Learn how to conduct comprehensive market research using SWOT analysis and competition analysis. Dive into a real-world WhatsApp Payment case study and discover:
Identifying market trends and customer needs
Conducting competitor research (UPI, Google Pay, etc.)
Crafting a compelling product value proposition
SWOT analysis framework (Strengths, Weaknesses, Opportunities, Threats)
Data-driven product strategy decisions
Ideal for Product Managers seeking to drive informed product decisions.
Product Management Essentials: Free Market Research Tools25:51
Elevate your Product Management skills! Learn market research techniques using free tools:
Google Trends: Identifying market trends & customer interests
Google Ads Keyword Research Tool: Understanding customer search behavior
Additional free tools & resources
Crafting data-driven product strategies
Making informed product decisions
Ideal for Product Managers seeking actionable market insights.
Product Market Fit 101: Essential Insights for Product Managers20:04
Discover the key to product success! Learn about Product Market Fit (PMF), the crucial alignment between your product and target market. Understand:
Definition and importance of PMF
Signs of achieving PMF (traction, retention, revenue)
Identifying customer needs and pain points
Crafting a compelling product value proposition
Strategies for achieving and maintaining PMF
Essential knowledge for Product Managers seeking to drive product growth.
Product Market Fit Interview Mastery: Essential Framework21:35
Confidently tackle Product Market Fit interviews! Learn a proven framework to answer PMF questions:
Understand customer needs and pain points
Identify market trends and competitors
Define product value proposition
Measure PMF metrics and iterate
Showcase strategic thinking
Essential for Product Managers seeking to impress in interviews.
Product market fit assignment

Unlock Customer Loyalty: Mastering Net Promoter Score (NPS) for Product Managers12:37
Elevate customer satisfaction and loyalty! Learn how to harness Net Promoter Score (NPS) for:
Measuring customer satisfaction and loyalty
Identifying promoters, passives, and detractors
Calculating NPS scores
Analyzing and acting on feedback
Informing product roadmap decisions
Essential knowledge for Product Managers seeking customer-centric product development
Crafting Winning Product Strategy: Business Model Canvas & BCG Matrix22:07
Develop a comprehensive product strategy! Learn:
Defining product vision & mission
Business Model Canvas: clarifying value proposition & revenue streams
BCG Matrix: prioritizing products & growth
Crafting unique value proposition

Essential knowledge for Product Managers seeking to drive business growth.
OKRs Essentials: Setting Goals for Product Management20:04
Boost product performance with OKRs! Learn:
Defining objectives and key results
Aligning OKRs with product vision
Setting SMART goals
Measuring progress and success
Best practices for Product Managers
Transform your product development process
Unlock Product Growth: Mastering OKRs & Metrics for Product Managers14:57
Elevate product management with data-driven insights! Understand:
OKR fundamentals and benefits
Essential web product metrics (e.g., conversion rate, bounce rate)
Crafting actionable dashboards
Regular review and adjustment of OKRs
Integrating metrics into product roadmap
Enhance product strategy and execution
Navigating Product Success: North Star Metric & One Metric That Matters18:18
Discover the ultimate product metric! Learn:
Defining North Star Metrics
Identifying key customer outcomes
Crafting a North Star Metric framework
Comparing North Star Metric vs OMTM (One Metric That Matters)
Applying metrics to inform product decisions
Transform your product development process.
Northstar metric

JIRA and Confluence setup12:55
Learn how Jira and Confluence support product managers in managing roadmap, backlog, and issues, with next-gen projects, scrum templates, and Confluence integration for product documentation.
JIRA project settings and create custom issue type in JIRA13:48
Confluence tutorial and initial setup17:27
In this lecture, we will cover with project setup in confluence which is primarily used for product management.
Product vision setup in confluence with whatsapp payment case study14:13
In this lecture we will start with the setup of product vision in confluence.
Persona and vision development in confluence18:09
In this lecture we will add customer persona to product vision in confluence.
Product vision and SWOT in confluence20:24
Perform SWOT and competition analysis in confluence and complete product vision in confluence.
Goals and OKRs in confluence20:20
learn how to set goals and okrs in confluence for your product.
Epic vs Feature vs user stories11:06
You will learn the difference between epics, features and user stories.
How to create epics and features in JIRA9:29
How to create user stories in JIRA9:02
How to build product roadmap in JIRA and perform sprint planning22:50
Submit JIRA assignment

SMART Product requirements10:34
You will learn the properties of the product requirements. Product requirements should meet certain criteria and you will learn how to create high quality product requirements.
How to create product requirements16:57
Define smart product requirements with Confluence and Jira, create epics and user stories, set objectives and metrics, and document assumptions, in-scope and out-of-scope, and walkthrough for a clear PRD.
Document analysis & Benchmarking requirement elicitation techniques12:02
In this lecture, you will learn how to use document analysis and benchmarking for requirement elicitation.
Brainstorming & focus groups for requirement elicitation8:48
Wireframes for product requirements5:33

Prioritization with Kano Model12:23
Prioritize features using the Kano model to identify basic needs, performance needs, and aha moments, ensuring what you deliver adds value to the customer.
Prioritization based on MOSCOW, Critical path & Themes17:43
We will do prioritization with MOSCOW, Critical path and themes.
MVP Interview question- How do you determine if product strategy is working?6:38
Identify customer problems, form a hypothesis, test a chosen solution with an MVP in agile sprints, and use feedback and A/B testing to pursue product market fit.
How to build product roadmap in product management19:46
Learn how to build a product roadmap that communicates prioritization, strategy, and milestones to stakeholders, balancing internal alignment with customer value and adaptable timelines.

Scrum Agile software development- Introduction1:13
Explore Scrum agile, a popular software development methodology, focusing on practical application and deviations from theory in software development, while inviting questions about business analysis and potential topic updates.
Why Scrum- Scrum Vs Waterfall10:06
Scrum Overview16:37
Scrum Cycle & Components2:11
Explore the scrum cycle and its building blocks, roles, artifacts, and events like sprint planning, daily scrum, sprint review, and retrospective, focusing on team collaboration, product increment, and backlog updates.
Scrum Master10:38
Scrum Product Owner9:38
As the product owner, you own the product by maintaining the product backlog, prioritizing user stories, and planning sprint releases to maximize product value for stakeholders.
Scrum teams10:37
Explore how Scrum teams function as cross-functional units, with coders, analysts, and testers collaborating under the product owner and Scrum master to deliver sprint goals through the definition of done.
Scrum artefacts14:48
Learn to manage scrum artifacts, including the product backlog and sprint backlog, through user stories designed with invest and smart criteria to deliver valuable, testable features.
Burndown chart18:34
Scrum events33:04
Explore the five scrum events—sprint, sprint planning, daily scrum, sprint review, and sprint retrospective—and discover how to create usable increments by selecting independent user stories from the product backlog.
Scrum Estimation- Planning Poker21:10
Scrum implementation15:24

Product management with AI3:16
Revolutionize Product Management: Write PRDs in Seconds with Prodmoh AI10:34
Supercharge product management with AI! Understand:
Prodmoh AI fundamentals
Automated PRD writing benefits
Customizing AI-generated PRDs
Ensuring alignment with product vision
Enhancing collaboration with stakeholders
Elevate product strategy and execution.
PRD with AI in seconds - Part 27:02
User research with AI8:54
Come up with ideal customer profile, user personas, use cases, use journey mapping, empathy maps and competitive analysis with AI in seconds.
Build your Product Backlog with AI5:45
Write Epics and user stories with AI.

Requirements

None

Description

Primary deliverable of this comprehensive product manager course is to help you become a better product manager.

If you are aspiring to become a product manager, this course will prepare you for interviews.

If you are already working as a product manager, you will be able to apply learnings from this course in your job and gain recognition.

You will not just learn the theory but also practical application.

This course is specifically good for business analysts, testers or project managers who want to get into product management. Even if you are product owner or scrum master, you will find it useful.

We follow a case study based approach so that you get hands-on with the concept and can related to it.

I have used whatsapp payment case study and used JIRA and confluence to create;

1. Product vision & templates to create it

2. Customer persona

3. Competition analysis & SWOT analysis

4. Goals, OKRs and metrics

5. North star metric & OMTM

6. Product market fit and how to handle these questions in interviews

7. Frameworks to answer product strategy questions in interviews.

8. Scrum agile software development

9. How to write great Product requirements

10. Product roadmap

11. Prioritisation techniques like Kano model, critical path, MOSCOW technique.

12. Complete project setup in JIRA

13. Complete project setup in confluence

14. Learn AI tool to improve the quality of your work and become the best product manager in your team.

Who this course is for:

Aspiring product managers
Product managers
Business analysts
MBA graduates
Project managers
Product owners
Programmers
Developers
Testers

Product Management Pro: Become a Product Manager

What you'll learn

Explore related topics

Course content

Fundamentals of Product management8 lectures • 1hr 34min

Product Vision2 lectures • 24min

Product Strategy5 lectures • 1hr 52min

OKRs- Objective & Key results5 lectures • 1hr 28min

Software development project with JIRA11 lectures • 2hr 50min

Product requirements5 lectures • 54min

Prioritization & Product roadmap4 lectures • 57min

Software development with Scrum12 lectures • 2hr 44min

Product management with AI5 lectures • 36min

Requirements

Description

Who this course is for: