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Comprehensive Healthcare Marketing Course
Highest Rated
Rating: 4.6 out of 5(21 ratings)
67 students

Comprehensive Healthcare Marketing Course

Marketing Strategies In Healthcare
Highest Rated
Created byEmil Z
Last updated 11/2022
English

What you'll learn

  • Understand the structure of healthcare marketing strategy
  • The role of branding in healthcare arena
  • Digital marketing tips & tricks for specialist physicians
  • How to get more patients for hospital & private practice
  • Overview of reputation management
  • Improving communication between departments

Course content

1 section • 7 lectures • 3h 49m total length

  • Introduction to Traditional & Non-Traditional/Digital Marketing27:33

    Introduction to marketing and its principles. We start this class by going over some of the principles and basics of marketing.

  • Online Properties Part I30:04

    In lesson 2 we will go over the main online properties that you need to pay close attention. We will cover website design, landing pages, social media, SEO, and general principles of online properties.

  • Online Properties Part II30:04

    Continuation of lesson 2

  • Strategies to Get Patients Part I30:07

    In lesson 3, we will continue our conversation on online properties and find out some creative strategies to get patients.

  • Strategies to Get Patients Part II24:43

    Continuation of lesson 3

  • Optimizing Your Referral Source36:37

    Since healthcare is still one of the most complex systems to implement marketing, we need to make sure we know how to optimize our referral sources. In this lesson, we will discuss how to optimize and maximize our referral output, so it could be on automatic mode.

  • Operation Communications50:39

    This is the last lesson of this course. We will go over the communication strategies and overview everything we learned from previous lectures.

  • Final Assignment

Requirements

  • Basic computer literacy & internet use
  • Have a basic understanding of how healthcare business works
  • No programming experience needed
  • Some medical terminology is helpful but not necessary

Description

Welcome to the Health Marketing online course developed by Scientissimum!

We are happy to have you with us. This course will provide you with basic and advanced knowledge of modern healthcare marketing techniques. In this course, you'll learn the anatomy of successful website structure, search engine optimization, branding, active and passive ways to acquire new patients, how to manage your reputation, improve patients' foot traffic, and enhance communication between your departments and your target market.


The total duration of this course, including the final assignment, is 5 hours. There are five interactive video lectures with presentations led by the Chief Marketing Officer of Scientissimum Healthcare Marketing Agency, Emil Z., Ph.D., MPH. Each course is a continuation of the previous one, so you have a good learning flow between lectures. After class number five, you will have to answer quick questions on topics covered in this online course. This course is ideal for physicians, administrators, marketers, and those who are seeking to understand the complex system of the healthcare arena. Please note that whoever starts this course should have some basic knowledge of computers and the Internet in general. Additionally, it helps to know some of the common medical terminologies.


If one desires, after completing the course and submitting your final answer, a digital certificate could be issued to the student.


Who this course is for:

  • The course is ideal for doctors, physicians, marketers, administrators and those who are looking for ways to improve healthcare marketing strategies.

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