What you'll learn
- Understand the structure of healthcare marketing strategy
- The role of branding in healthcare arena
- Digital marketing tips & tricks for specialist physicians
- How to get more patients for hospital & private practice
- Overview of reputation management
- Improving communication between departments
Requirements
- Basic computer literacy & internet use
- Have a basic understanding of how healthcare business works
- No programming experience needed
- Some medical terminology is helpful but not necessary
Description
Welcome to the Health Marketing online course developed by Scientissimum!
We are happy to have you with us. This course will provide you with basic and advanced knowledge of modern healthcare marketing techniques. In this course, you'll learn the anatomy of successful website structure, search engine optimization, branding, active and passive ways to acquire new patients, how to manage your reputation, improve patients' foot traffic, and enhance communication between your departments and your target market.
The total duration of this course, including the final assignment, is 5 hours. There are five interactive video lectures with presentations led by the Chief Marketing Officer of Scientissimum Healthcare Marketing Agency, Emil Z., Ph.D., MPH. Each course is a continuation of the previous one, so you have a good learning flow between lectures. After class number five, you will have to answer quick questions on topics covered in this online course. This course is ideal for physicians, administrators, marketers, and those who are seeking to understand the complex system of the healthcare arena. Please note that whoever starts this course should have some basic knowledge of computers and the Internet in general. Additionally, it helps to know some of the common medical terminologies.
If one desires, after completing the course and submitting your final answer, a digital certificate could be issued to the student.
Who this course is for:
- The course is ideal for doctors, physicians, marketers, administrators and those who are looking for ways to improve healthcare marketing strategies.
Instructor
- 4.6 Instructor Rating
- 14 Reviews
- 48 Students
- 2 Courses
Emil Z., PhD, MPH, is an expert healthcare marketing and operations transformation specialist, an active global health and surgery research scientist, and an advocate for marginalized populations. He has written books on healthcare marketing and business development, and published over 12 peer-reviewed research articles and 2 books on healthcare marketing and business development. His research abstracts were presented at major conferences, such as the Congress of Neurological Surgeons' annual meeting (CNS). Emil Z. enjoys helping students of all levels achieve great results and grow in their journey to maximize their lives. Due to enriched international experiences in life and overcoming major hurdles such as homelessness and hunger, many reached out to Emil for his advice on the journey to success. His philosophy of teaching is always comparable to real-world challenges and solutions.