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The Comprehensive Digital Marketing Course
Rating: 3.8 out of 5(132 ratings)
14,196 students

The Comprehensive Digital Marketing Course

Ace Social Media Marketing In Instagram, Snapchat, Email Marketing, Etc With The Comprehensive Digital Marketing Course.
Created byAnthony Isaac
Last updated 12/2018
English

What you'll learn

  • Grow Your Social Media Pages
  • Use Your Social Media Pages To Grow Your Brand & Business

Course content

4 sections144 lectures10h 2m total length
  • What Is Instagram?1:51

    Explore Instagram, a mobile-first social networking app for sharing photos and videos, with profiles, feeds, following, likes, comments, tagging, messaging, and built-in filters and editing tools.

  • Why Instagram?2:05

    Discover why Instagram drives business results, with over 15 million business profiles and over a million advertisers, while 60% discover new products and 75% take action after inspiration.

  • Types Of Instagram Posts4:24

    Discover seven Instagram post types, including behind-the-scenes, employee posts, educational posts, influencer posts, motivational posts, user-generated content, and holiday posts. Each format offers ideas to boost engagement and promote your brand.

  • Complete Overview Of The Instagram User Interface9:10

    Navigate the Instagram app from home to profile, search, and post with filters and captions; use location tagging, stories, direct messages, and business profile features for promotion and insights.

  • Picking The PERFECT Instagram Profile Picture4:12

    Select a high-quality Instagram profile picture that clearly represents your personal or brand identity, using a logo or product image that fits the circle crop to attract followers.

  • Picking The PERFECT Instagram Username6:19

    Pick an easy to remember, unique, and simple Instagram username, then use it across all platforms. Avoid underscores or repeated letters and check availability on namechk.com.

  • How To OPTIMIZE Your Instagram Bio To Gain Followers3:41

    Learn to craft a descriptive and engaging Instagram bio that drives followers and clicks to your link, and encourages people to follow.

  • Use A Link Shortener To Track Clicks From Your Instagram Bio Link3:49

    Use a link shortener to track clicks from your Instagram bio and view earnings from those clicks. Copy the shortened link into your bio and monitor views and income.

  • Starting From 0 Followers - Where To Begin?4:41

    Start from zero by following 50–100 people and posting regularly. Use hashtags in the description or first comment, and share your page across other platforms with frequent stories.

  • Why Use Instagram To GROW Your Brand, Products & Services?2:08

    Learn how Instagram grows your brand through strong engagement, search intent, and visual storytelling, backed by user stats and marketer insights from Birchbox and Ben and Jerry's.

  • Convert Your Account From Personal To Instagram For Business3:29

    Convert your Instagram account from personal to business to access insights and promotions. Connect to a Facebook page, set up the business profile, and add contact options on your profile.

  • Instagram Analytics3:26

    Explore Instagram analytics to access insights from a business account, track impressions, reach, profile views, and website clicks, and analyze demographics, locations, and optimal posting times.

  • Avoid These Common Mistakes When Marketing Your Instagram Account5:28

    Identify common Instagram marketing mistakes to avoid, such as missing a link in bio, weak call-to-action, and unclear bio, while emphasizing high-quality images, consistency, and posting at optimal times.

  • Use Everliker To Automatically Like Photos With Particular Hashtags2:39

    Install the everliker chrome extension, set like-by-tags hashtags, and start the background task; upgrade to the pro version to increase likes per day and enable location and keyword filters.

  • Use Instagram To Attract More Clients / Customers To Your Local Business4:15

    Learn how local businesses can use Instagram to attract more customers by searching locations, engaging nearby users through direct messages, and offering incentives like a free cake.

  • Quick Instagram HACK - Upload Photos To Instagram From Your PC Or MAC!2:40

    Learn how to upload Instagram photos from your PC or Mac using a free Chrome extension, enabling desktop posting without a phone.

  • The BEST & EASIEST Hashtag Research Strategy!5:17

    Discover a simple, proven hashtag research strategy for Instagram that blends large and niche tags, uses the search bar to evaluate top and in-depth hashtags, and boosts post visibility.

  • USE Fiverr To Help Grow Your Instagram PROFILE2:43

    Learn how Fiverr services can drive traffic to your Instagram profile and grow followers. Explore organic promotion and professional account management options to enhance your presence.

  • Partner With Instagram Influencers To Grow Your Account2:41

    Promote growth on Instagram by paying influencers for shout outs via InfluenceZ and ShoutCart; brands sign up, set campaign criteria, upload assets, and receive increased traffic.

  • How To Figure Out The BEST Upload Time2:47

    Learn to use Instagram analytics to find when your followers are most active and schedule posts for peak engagement, especially Sundays at 9 p.m., plus Friday and Saturday evenings.

  • Share / Promote Your Instagram Page On Your Other Social Media Pages2:02

    Share your Instagram page on other social media platforms with a shout out post, using a screenshot and a caption that promotes behind the scenes content and giveaways.

  • How To Hide Posts That You Have Been Tagged In1:27

    Learn to manage your tagged posts on Instagram by switching from automatic to manual visibility, choosing 'photos of you' to make tagged photos private or public.

  • How To Hide Posts That You Have Been Tagged In - Part 21:41

    Learn how to hide posts you've been tagged in on Instagram from your profile using the photos you've been tagged in, photo options, and hide from my profile.

  • How To Turn OFF Commenting On A Post OR DELETE A Certain Comment1:50

    Learn to turn off comments on a post, re-enable them, and delete specific comments on Instagram using swipe right and the delete option.

  • Post A Variety Of Engaging Photos & Videos2:17

    Post a balanced mix of photos and videos on Instagram to avoid spamming and keep your feed engaging, while varying content and occasionally using multi photo posts.

  • Take ADVANTAGE Of TRENDING Hashtags!4:54

    Identify trending hashtags by checking Twitter trends and Instagram activity, then tailor posts around holidays and national days to maximize reach.

  • Use SOCIALBLADE To Check Statistics On INSTAGRAM Profiles5:03

    Explore socialblade.com to check Instagram statistics for any account, view followers growth, daily averages, and future projections.

  • How To AUTOMATICALLY Send A DM (Direct Message) To New Followers6:02

    Learn how to auto engage on Instagram using insta dude to automatically like, follow, comment, unfollow, and send direct messages to new followers with a three-day free trial.

  • Everliker Chrome Extension FREE Tool1:26

    Discover how to install and use the Everliker Chrome extension for Instagram, including visiting everlike.com, installing the free Chrome extension, and signing in to Instagram to enable automatic likes.

  • Canva FREE Design Tool1:32

    Learn how to sign up for Canva and use its free design tool to quickly create Instagram posts, starting from the create a design option.

  • How To Find Hashtags EASILY Using This APP2:22

    Use an app called text for likes to quickly find Instagram hashtags by typing a keyword, copy the suggested tags, and paste them into your post's comments to boost engagement.

  • How To SCHEDULE Your Posts Using The FREE Buffer App OR Website3:23

    Learn to schedule posts across Instagram, Twitter, and Facebook using the Boffa buffer app or website. Compose updates with photos or videos and set custom posting times.

  • Links To ALL Of The Tools Mentioned0:28
  • How Much Should You Spend On Instagram Ads?2:32

    Budget Instagram ads from a few thousand to hundreds of thousands; CPC higher for women 18 to 34 on iPhone and lower for men 65 plus on Android.

  • Different Types Of Instagram Ads3:11

    Explore Instagram ad types—photo, video, carousel, and stories—with square or landscape formats. Create ads via Facebook Ad Manager and learn how they drive awareness, consideration, and conversion.

  • How To Create An Instagram Ad7:02

    Learn how to create an Instagram promotion, choose a destination (website or profile), set budget and duration, and target a custom audience.

  • How To BOOST An Instagram Post3:04

    Learn to boost an Instagram post by selecting an objective, destination, action button, audience, budget, and duration, then preview, pay, and monitor pending approval for reach.

  • How To Use Facebook Ad Manager To Create Instagram Ads11:13

    Learn to create an Instagram ad with the Facebook Ad Manager by setting traffic objectives, placements on the Instagram feed, audience targeting, budget, and publishing after review.

  • Photo Advert Project5:32

    Create a photo advert on Instagram using the Facebook ad manager, set a single image, audience, feed placements, daily budget, and a shop now CTA linking to your site.

  • Video Advert Project8:02

    Create a 60-second Instagram video advert in Facebook Ads Manager by setting traffic, targeting English-speaking audiences on Instagram feed, and uploading a compliant video with a shop now CTA.

  • Carousel Advert Project9:47

    Design a two-image carousel ad in Facebook's Power Editor to drive website traffic, set audience and placements (Instagram feed), budget and duration, and customize headlines and destinations.

  • Design An Instagram Story Post For Your Ads4:06

    Design Instagram story ads by selecting correctly sized templates, editing text, and adjusting colors. Prepare ready-to-share story ads by saving the image to your camera roll or Canva.

  • Stories Advert Project5:53

    Design and upload an Instagram story ad, then configure a traffic campaign with a saved audience, stories placements, and the code black brick for $10.

  • Canva Overview10:31

    Explore Canva's interface, templates, and design elements, learn to add text, customize layouts, use free versus paid assets, and create YouTube thumbnails with color, shapes, and charts.

  • Design An Instagram Post Using Canva5:03

    design an engaging Instagram post in Canva by selecting a template, customizing text, fonts, and colors with free image options, then download and publish to your Instagram page.

  • How To Make A GIF To POST To Instagram2:32

    Design a gif to post to Instagram by creating animated gifs, selecting from six animation styles, downloading as a video, and posting to Instagram with a quick, easy workflow.

  • Mobile Apps To Help You Design Instagram Photos7:19

    Learn to design Instagram posts with two favorite apps, using templates, layouts, and customizable backgrounds, then edit text, fonts, colors, and filters before saving or sharing to Instagram.

  • Websites To FIND The BEST Photos To Post To Instagram2:14

    discover free photo websites such as unsurpassed dot com, stock snap IO, and pixel's dot com offering free personal and commercial use without permission for instagram posts.

  • 5 Great Tips To Convert Followers Into PAYING CUSTOMERS2:40

    In the comprehensive digital marketing course, this lecture shares five tips to turn Instagram followers into paying customers by focusing on audience needs, authenticity, engagement, and value.

  • Let Your Instagram Followers Purchase Your Products / Services Early1:51

    Encourage Instagram followers to buy by offering exclusive early access and discounts to your products or services before the public, emphasizing value and priority.

  • Create Content SPECIFICALLY For Your Instagram Followers1:46

    Create content specifically for your Instagram followers to boost engagement and convert followers into paying customers, using follower-focused tutorials and top posts as templates.

  • Show Off People That Love Your Brand / Products / Services - (Testimonials)5:23

    Leverage testimonials by turning reviews into Instagram posts to boost trust and drive purchases, while showcasing Canva design techniques for engaging, shareable branding content.

  • Create Exclusive Deals For Your Instagram Followers1:51

    Offer exclusive deals to your Instagram followers to convert them into paying customers, using a customizable discount code and easy sharing to create a sense of special treatment.

  • How To Set Up & Use Instagram Live - GO LIVE1:46

    Learn how to set up and go live on Instagram by tapping the camera icon, starting live video, engaging followers with comments, and ending the live video.

  • How To Record Your Instagram Live Stream2:13

    Learn how to record your Instagram live stream on mobile without a computer, by starting the live video and saving the entire stream with the built-in save option.

  • Post Your Instagram Stream To YouTube & Other Social Media Platforms2:22

    Post your Instagram lifestream to multiple social media platforms using the Buffer app, attach accounts, compose an update, and schedule or share immediately to boost reach.

  • How To SAVE Your Instagram STORIES FOREVER3:04

    Learn how to save your Instagram stories forever using the built-in save option. Use Snapped to upload your story, add a title and tags, and publish.

  • Let Followers SEE Behind The SCENES2:56

    Show behind the scenes of your work on Instagram to grow your audience by sharing studio recordings, equipment setup, and the recording workflow to your story.

  • Run Contests, Giveaways & Promotions1:36

    Learn to grow followers, shares, and story views on Instagram by running contests, giveaways, and promotions, with a simple, easy giveaway approach demonstrated in the video.

  • Polls For Instagram Stories3:18

    Learn to add polls to your Instagram stories with the poll sticker, customize options, post, and track results and insights, including who voted.

  • Create And Sell Your Own Products / Services2:07

    Sell your own products and services on Instagram by linking your bio to a website with an email signup, and use the black brick code to access courses.

  • Affiliate Marketing4:28

    Discover affiliate marketing by promoting products with your affiliate links on Instagram; sign up as a publisher to earn a commission whenever customers click and purchase.

  • Become An Instagram Influencer3:06

    Learn how to become an Instagram influencer by signing up as a creator on Hype Factory, set your rate for sponsored posts, and get paid for promotional content.

  • Use FIVERR & Your Instagram Page TOGETHER To Earn Money3:20

    Combine Fiverr gigs with your Instagram page to monetize your audience through managed growth services and shoutouts, using simple pricing options and varying durations.

Requirements

  • A 'Can Do' Attitude

Description

The Comprehensive Digital Marketing Course

Ace Social Media Marketing In Instagram, Snapchat, Email Marketing, Etc With The Comprehensive Digital Marketing Course.

In this easy to follow course you will learn all about digital marketing.

Listed below is just a few of the things you will learn:

  1. What email marketing is & why you should use it.

  2. What a lead magnet is & how to make one.

  3. The best and most useful email marketing tools.

  4. Automatically send an email to new email list subscribers.

  5. How to maximise traffic to your website.

  6. How to analyse your website traffic

  7. Email campaign personalisation.

  8. RSS to email campaign.

  9. What is Instagram & why use it.

  10. Instagram page optimization and set up.

  11. Instagram growth from 0 followers.

  12. Hashtag research strategy.

  13. Reading Instagram statistics.

  14. Instagram advertising.

  15. Stories & going live.

  16. Use Instagram to earn money.

  17. What is Snapchat & why use it.

  18. Snapchat install and set up.

  19. Snapchat memories & stories.

  20. Marketing on Snapchat.

  21. Earn money using Snapchat.

  22. Brand creation.

  23. Logo design.

  24. Banner & advertisement designs.

  25. And of course many more informational lectures.

Order the course today & get a FREE 30 day money back guarantee if the course is not for you.

Who this course is for:

  • Beginners In Social & Digital Media Marketing