Dr. Clinton R. Lanier is a recognized expert in social media, web design, and digital marketing. He owns the boutique digital marketing firm, Word One Consulting. He frequently writes widely for newspapers, blogs and online magazines, and has authored the book, From the Ground Up: Building a Complete Social Media Marketing Program.
Dr. Lanier holds a PhD in Rhetoric and Professional Communication from New Mexico State University. His education focused on digital media and “Rhetoric” – the “art of finding every available means of persuasion” (Aristotle). He has taught at three universities, has consulted for numerous private and public organizations of different size and industry, and taught seminars throughout the United States