Semrush SEO Course 2025/26: Learn Google Ranking Now

Now it’s time to set up your first project in Semrush. In this video, I’ll guide you through connecting your website and preparing it for SEO tracking and analysis.

You’ll learn:

• How to create a new project inside Semrush

• How to connect your website and configure project settings

• What data Semrush collects and how it’s used

• How to prepare your project for accurate insights

After completing this lecture, you’ll have your first Semrush project ready to start analyzing SEO data in real time.

In this lecture, I’ll walk you through running your first complete site audit using Semrush. You’ll see how I detect SEO issues and prioritize what needs fixing first.

You’ll learn:

• How to set up a site audit for your project

• How to customize crawl settings for best results

• What metrics Semrush measures in a site audit

• How to identify major SEO and technical problems

By the end, you’ll know how to audit your site professionally and uncover areas for immediate improvement.

Running an audit is just the first step. In this lecture, I’ll show you how to interpret Semrush's detailed audit reports and turn insights into action.

You’ll learn:

• How to read your audit results and identify critical issues

• The meaning behind errors, warnings, and notices

• How to fix common problems like broken links, slow pages, and missing tags

• How to use the audit report to boost your overall site health

After this session, you’ll be able to confidently analyze and optimize any website based on Semrush data.

Keyword research is the foundation of SEO success. In this lecture, I’ll explain how I approach keyword research strategically and why it’s the key to ranking high.

You’ll learn:

• What keyword research means in modern SEO

• The importance of search intent and keyword types

• My personal process for finding profitable keyword opportunities

• How to use keywords to guide your content plan

You’ll walk away with a solid understanding of why keyword research matters and how it influences every SEO decision.

In this lecture, I’ll take you through the Keyword Overview tool and show you how to evaluate keyword potential quickly.

You’ll learn:

• How to check search volume, keyword difficulty, and competition level

• How to analyze trends and related keywords

• How to decide which keywords to target first

• How to avoid wasting time on high-competition or low-value terms

By the end, you’ll be able to analyze any keyword like an SEO expert.

This is one of my favorite lessons because I’ll show you how to use SEMrush’s Keyword Magic Tool to find hidden opportunities.

You’ll learn:

• How to search for thousands of keyword ideas in seconds

• How to filter keywords by intent, topic, and metrics

• How to discover long-tail keywords that bring fast results

• How to organize your keyword lists effectively

You’ll leave this lecture with a ready-to-use keyword list for your SEO or content campaigns.

In this lecture, I’ll teach you how to take your keyword list and turn it into a practical strategy.

You’ll learn:

• How to map keywords to specific pages and content types

• How to balance short-tail and long-tail terms

• How to group keywords into topic clusters

• How to plan content that ranks for multiple terms

This will help you create a data-driven SEO content plan that delivers long-term results.

Once your keyword strategy is ready, you need to monitor results. Here, I’ll show you how to set up Position Tracking inside SEMrush.

You’ll learn:

• How to track keyword rankings by location and device

• How to compare your performance with competitors

• How to read ranking trends and position changes

• How to measure progress and SEO growth

By the end, you’ll know exactly how to track success and adjust strategies in real time.

In this lecture, I’ll show you how to find missing keyword opportunities that your competitors already rank for.

You’ll learn:

• How to use the Keyword Gap tool

• How to compare multiple domains side by side

• How to identify untapped keyword opportunities

• How to prioritize new keywords to target

You’ll be able to close the gap between you and your competitors using real data.

To wrap up this module, I’ll summarize everything we covered about keyword research and how to use SEMrush for maximum impact.

You’ll learn:

• How to combine SEMrush tools for a complete keyword workflow

• How to evaluate keyword performance over time

• How to continuously improve your keyword strategy

After this session, you’ll have mastered keyword research like a professional SEO.

Competitor analysis is one of the most powerful strategies in SEO. In this lecture, I’ll explain how understanding your competitors helps you discover what’s already working in your niche.

You’ll learn:

• Why competitor analysis is essential for growth

• How to identify your real online competitors

• How to use SEMrush tools to analyze them step by step

• How to apply competitor insights to improve your own strategy

You’ll gain a new perspective on how to compete smarter, not harder.

In this lecture, I’ll show you how to use the Domain Overview feature to analyze any website.

You’ll learn:

• How to get a snapshot of a competitor’s SEO performance

• How to view their traffic, keyword trends, and backlink data

• How to identify their top-performing regions and pages

• How to use this data to benchmark your site

You’ll understand how to uncover valuable insights that shape your SEO decisions.

Here, I’ll demonstrate how to view the exact keywords driving traffic to your competitors’ sites.

You’ll learn:

• How to analyze competitor keyword rankings

• How to filter by volume, difficulty, and intent

• How to find easy-win keywords they’re ranking for

• How to replicate or outperform their strategy

You’ll leave this lecture ready to use your competitors’ data to your advantage.

In this lecture, I’ll show you how to find your competitors’ highest-traffic pages and study what makes them successful.

You’ll learn:

• How to identify top-performing pages in SEMrush

• How to analyze their structure, content, and backlinks

• How to spot content gaps and improve your own pages

• How to build similar or better-performing content

This session helps you reverse engineer real-world SEO success.

In this lecture, I’ll teach you how to monitor ranking changes for your competitors and track how their SEO efforts evolve.

You’ll learn:

• How to set up ranking change reports

• How to identify ranking drops and growth trends

• How to track new competitors entering your niche

• How to adjust your SEO strategy based on competitor movement

You’ll know how to stay one step ahead in search rankings at all times.

Here, I’ll show you how to compare multiple domains side by side using SEMrush’s comparison tools.

You’ll learn:

• How to evaluate several competitors in one report

• How to identify strengths, weaknesses, and overlaps

• How to find hidden SEO opportunities

• How to position your site effectively in your niche

This tool is perfect for creating competitive SEO strategies that outperform others.

In this lecture, I introduce the fundamentals of link building and why it remains one of the most powerful ranking factors in SEO. I’ll walk you through how backlinks influence domain authority, what makes a quality backlink, and how to avoid harmful links that can negatively impact your rankings. By the end of this session, you’ll have a clear understanding of the link-building process and its impact on your site’s SEO growth.

Here, I’ll show you how to use SEMrush’s Backlink Analytics tool to uncover valuable insights about your website’s link profile. You’ll learn to identify referring domains, anchor texts, link types, and authority scores. I’ll also explain how to analyze competitors’ backlinks to find new link-building opportunities. This lecture sets the foundation for mastering data-driven link strategies.

In this session, I’ll guide you through the process of analyzing referring domains to understand which websites link to yours and how those links affect your SEO performance. You’ll learn how to filter, evaluate, and prioritize referring domains to focus on high-authority sources that drive real results. By the end, you’ll know how to build relationships with valuable domains to strengthen your backlink profile.

In this lecture, I demonstrate how to use the Backlink Gap tool to uncover backlink opportunities your competitors already benefit from. You’ll see how to compare multiple domains, identify gaps, and find websites that are linking to your competitors but not to you. This is one of my favorite strategies to scale link-building effectively and close the authority gap faster.

In this practical session, I walk you through conducting a complete backlink audit inside SEMrush. You’ll learn how to identify toxic backlinks, evaluate your domain’s overall link health, and prepare for Google’s link spam updates. By the end of this lecture, you’ll know how to clean up harmful links and maintain a strong, credible backlink profile that supports long-term SEO success.

In this extra learning, I’ll explore some of SEMrush’s advanced tools that go beyond the basics. You’ll discover how to use the SEO Content Template, Topic Research Tool, and SEO Writing Assistant to create optimized content that ranks higher. I’ll also share my personal workflow for planning and optimizing articles using SEMrush’s AI and NLP-based insights, perfect for anyone who wants to take their content marketing to the next level.

In this closing lecture, I’ll summarize everything you’ve learned throughout the course. We’ll revisit the core SEMrush tools, from keyword research and competitor analysis to link building and content optimization. I’ll also share my final thoughts, expert tips, and next steps you can take to continue improving your SEO performance using SEMrush. This wrap-up will leave you confident and ready to put your new skills into action.